Tapestry, Inc.
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit
Our People
page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.
Sales floor responsibilities include understanding organizational objectives and making decisions that align with company priorities; taking ownership and committing to delivering results while remaining actively aware of personal and store metrics; creating personal sales and clienteling strategies in partnership with the management team; creating short‑and‑long‑term strategies to achieve personal metrics and performance goals; taking ownership of personal survey results and creating plans to improve and overcome areas of opportunity; representing Coach as a brand ambassador; demonstrating Coach’s Selling and Service expectations at all times; understanding changes in the local market with potential impact on business performance and supporting the execution of local sales strategies and tactics; driving business through sales strategies, clienteling, sourcing new customers and maintaining on‑going productive relationships with customers; creating positive impressions with customers by bringing best self to work through attire consistent with Coach’s Guide to Style; building credibility and trust as a personal fashion advisor by communicating fashion awareness and strong knowledge of competition; providing in‑depth product knowledge, including features, benefits, current offerings, and overall product value; remaining aware and clearly able to communicate current pricing and promotional strategy to customers; discussing product features and building the sale by leveraging cross‑selling skills and abilities; cross‑selling and encouraging beneficial product add‑ons that relate to the customer’s shopping needs; being sensitive to customers’ needs and tailoring approach by reading cues; attending to the unique and individual shopping needs of each customer; working with multiple customers simultaneously and breaking away as appropriate; following up with customers consistently and genuinely to influence/close the sale; flexing personal selling techniques to contribute to overall store financial results; building lasting and loyal relationships with customers; leveraging Coach’s tools and technology to support relationship‑building and clienteling efforts; creating enthusiasm and positivity for a shared vision and mission; promoting and endorsing a team selling environment; fostering an environment of teamwork, trust and collaboration with internal and external customers; remaining solution oriented; being adaptable and flexible to changing business and store needs; welcoming feedback and adapting behaviors as appropriate; maintaining a calm and professional demeanor at all times.
Operations responsibilities include ensuring all daily tasks are completed without negatively impacting service or Coach standards; completing daily operational tasks, including maintaining the store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner; maintaining a clean and tidy selling floor at all times; adhering to all applicable retail policies and procedures including POS, operations and asset protection procedures; replenishing inventory on sales floor as needed; supporting store inventory process by processing shipment, stocking shelves, replenishing sales floor, maintaining strong organizational standards as it relates to product in the stockroom and on the sales floor; supporting cash‑wrap when needed to process purchases, returns, and exchanges; efficiently processing customer transactions: purchase, return, exchange, found order, etc.; effectively helping to prepare store by organizing functional areas, performing routine cleaning, maintaining strong organizational standards and maintaining visual merchandising expectations.
Competencies Required Drive For Results: Can be counted on to exceed goals successfully, is consistently one of the top performers, is very bottom line oriented, and steadfastly pushes self and others for results. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers, gets first‑hand customer information and uses it for improvements in products and services, acts with customers in mind, establishes and maintains effective relationships with customers and gains their trust and respect. Creativity: Comes up with a lot of new and unique ideas, easily makes connections among previously unrelated notions, tends to be seen as original and value‑added in brainstorming settings. Interpersonal Savvy: Relates well to all kinds of people up down and sideways inside and outside the organization, builds rapport, builds constructive and effective relationships, uses diplomacy and tact, can diffuse even high‑tension situations comfortably. Learning on The Fly: Learns quickly when facing new problems, is a relentless and versatile learner, open to change, analyzes both successes and failures for clues to improve, experiments and will try anything to find solutions, enjoys the challenge of unfamiliar tasks, quickly grasps the essence and the underlying structure of anything. Perseverance: Pursues everything with energy, drive and a need to finish, seldom gives up on anything before finishing, especially in the face of resistance or setbacks. Dealing with Ambiguity: Can effectively cope with change, can shift gears comfortably, can decide to act without having the total picture, does not get upset when things are up in the air, does not have to finish things before moving on, can comfortably handle risk and uncertainty.
Additional Requirements – Experience: 1‑3 years of previous sales experience, preferably in a luxury retail service environment; possesses current knowledge of fashion trends and competition in the marketplace. Education: High school diploma or equivalent; college degree preferred. Technical: Knowledge of cash register systems, basic computer skills (including the ability to use iPad/laptop, Mobile POS and Internet), utilize walkie‑talkie, understand and read price and product release sheets. Physical: Ability to execute at a fast pace; ability to communicate effectively with customers and team; ability to maneuver the sales floor, sales shelves, and stock room; climbing, bending, and kneeling are required; ability to frequently lift and carry up to 25 pounds and, at times, lift and carry product/cartons up to 50 pounds to process product shipment/transfers. Schedule: Ability to meet Coach Scheduling & Availability Expectations, including ability to work a flexible schedule, including nights, weekends, and holidays high retail traffic and sales days including but not limited to the day after Thanksgiving, Memorial Day, Christmas Eve, Mother’s Day, etc.
Our Competencies for All Employees
Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value‑added in brainstorming settings.
Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first‑hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom‑line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high‑tension situations comfortably.
Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improve; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Nearest Major Market : Boston Job Segment : Brand Ambassador, Retail Sales, Merchandising, Outside Sales, Asset Protection, Marketing, Retail, Sales
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Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit
Our People
page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.
Sales floor responsibilities include understanding organizational objectives and making decisions that align with company priorities; taking ownership and committing to delivering results while remaining actively aware of personal and store metrics; creating personal sales and clienteling strategies in partnership with the management team; creating short‑and‑long‑term strategies to achieve personal metrics and performance goals; taking ownership of personal survey results and creating plans to improve and overcome areas of opportunity; representing Coach as a brand ambassador; demonstrating Coach’s Selling and Service expectations at all times; understanding changes in the local market with potential impact on business performance and supporting the execution of local sales strategies and tactics; driving business through sales strategies, clienteling, sourcing new customers and maintaining on‑going productive relationships with customers; creating positive impressions with customers by bringing best self to work through attire consistent with Coach’s Guide to Style; building credibility and trust as a personal fashion advisor by communicating fashion awareness and strong knowledge of competition; providing in‑depth product knowledge, including features, benefits, current offerings, and overall product value; remaining aware and clearly able to communicate current pricing and promotional strategy to customers; discussing product features and building the sale by leveraging cross‑selling skills and abilities; cross‑selling and encouraging beneficial product add‑ons that relate to the customer’s shopping needs; being sensitive to customers’ needs and tailoring approach by reading cues; attending to the unique and individual shopping needs of each customer; working with multiple customers simultaneously and breaking away as appropriate; following up with customers consistently and genuinely to influence/close the sale; flexing personal selling techniques to contribute to overall store financial results; building lasting and loyal relationships with customers; leveraging Coach’s tools and technology to support relationship‑building and clienteling efforts; creating enthusiasm and positivity for a shared vision and mission; promoting and endorsing a team selling environment; fostering an environment of teamwork, trust and collaboration with internal and external customers; remaining solution oriented; being adaptable and flexible to changing business and store needs; welcoming feedback and adapting behaviors as appropriate; maintaining a calm and professional demeanor at all times.
Operations responsibilities include ensuring all daily tasks are completed without negatively impacting service or Coach standards; completing daily operational tasks, including maintaining the store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner; maintaining a clean and tidy selling floor at all times; adhering to all applicable retail policies and procedures including POS, operations and asset protection procedures; replenishing inventory on sales floor as needed; supporting store inventory process by processing shipment, stocking shelves, replenishing sales floor, maintaining strong organizational standards as it relates to product in the stockroom and on the sales floor; supporting cash‑wrap when needed to process purchases, returns, and exchanges; efficiently processing customer transactions: purchase, return, exchange, found order, etc.; effectively helping to prepare store by organizing functional areas, performing routine cleaning, maintaining strong organizational standards and maintaining visual merchandising expectations.
Competencies Required Drive For Results: Can be counted on to exceed goals successfully, is consistently one of the top performers, is very bottom line oriented, and steadfastly pushes self and others for results. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers, gets first‑hand customer information and uses it for improvements in products and services, acts with customers in mind, establishes and maintains effective relationships with customers and gains their trust and respect. Creativity: Comes up with a lot of new and unique ideas, easily makes connections among previously unrelated notions, tends to be seen as original and value‑added in brainstorming settings. Interpersonal Savvy: Relates well to all kinds of people up down and sideways inside and outside the organization, builds rapport, builds constructive and effective relationships, uses diplomacy and tact, can diffuse even high‑tension situations comfortably. Learning on The Fly: Learns quickly when facing new problems, is a relentless and versatile learner, open to change, analyzes both successes and failures for clues to improve, experiments and will try anything to find solutions, enjoys the challenge of unfamiliar tasks, quickly grasps the essence and the underlying structure of anything. Perseverance: Pursues everything with energy, drive and a need to finish, seldom gives up on anything before finishing, especially in the face of resistance or setbacks. Dealing with Ambiguity: Can effectively cope with change, can shift gears comfortably, can decide to act without having the total picture, does not get upset when things are up in the air, does not have to finish things before moving on, can comfortably handle risk and uncertainty.
Additional Requirements – Experience: 1‑3 years of previous sales experience, preferably in a luxury retail service environment; possesses current knowledge of fashion trends and competition in the marketplace. Education: High school diploma or equivalent; college degree preferred. Technical: Knowledge of cash register systems, basic computer skills (including the ability to use iPad/laptop, Mobile POS and Internet), utilize walkie‑talkie, understand and read price and product release sheets. Physical: Ability to execute at a fast pace; ability to communicate effectively with customers and team; ability to maneuver the sales floor, sales shelves, and stock room; climbing, bending, and kneeling are required; ability to frequently lift and carry up to 25 pounds and, at times, lift and carry product/cartons up to 50 pounds to process product shipment/transfers. Schedule: Ability to meet Coach Scheduling & Availability Expectations, including ability to work a flexible schedule, including nights, weekends, and holidays high retail traffic and sales days including but not limited to the day after Thanksgiving, Memorial Day, Christmas Eve, Mother’s Day, etc.
Our Competencies for All Employees
Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value‑added in brainstorming settings.
Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first‑hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom‑line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high‑tension situations comfortably.
Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improve; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Nearest Major Market : Boston Job Segment : Brand Ambassador, Retail Sales, Merchandising, Outside Sales, Asset Protection, Marketing, Retail, Sales
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