GlaxoSmithKline
Job Purpose
As a Brand Manager, you’ll lead the commercialization of your hematology product in Belgium & Luxembourg by developing and implementing the marketing strategy and the operational marketing mix and tactics, working closely together with the Hematology Commercial Lead.
Key Responsibilities
Leadership
Advocate for, lead all activity, and be accountable for the assigned brand.
Lead – with support of the Hematology Commercial Lead – the brand team by providing vision, clarity for brand success, and by embedding a winning mindset for the brand within the organization.
Deliver versus the agreed targets, actively pursue opportunities, minimize risk and ensure that course corrections are in place.
Collaborate effectively across all cross‑functional partners (Medical, Market Access, Sales, Regulatory, Communications, etc.) to ensure full alignment and flawless execution of the brand strategy.
Insights & Expert market knowledge
Continuously gather customer insights and seek the feedback on marketing inputs and campaigns from External Experts, HCPs, …
Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (field visits, market research reports, customer conversations) with quantitative feedback available through various data sources and reports.
Brand Planning
Develop and implement annual strategic and operational brand plans through cross‑functional collaboration and aligned with customer and market insights.
Identify opportunities for business growth and competitive advantage.
Operations / Execution
Deliver promotional and non‑promotional campaigns and all marketing materials within operational excellence and in alignment with LOC and above country guidelines, the ethical code and internal ground rules of GSK in collaboration with all the hematology local team.
Advertising & Promotion (A&P) budgets are actively managed in close collaboration with the Finance Partner, Hematology Commercial Lead and BU‑Head.
Set challenging and outcome‑driven lead and lag indicators, with the appropriate follow‑up.
Field Engagement
Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and to provide brand vision and leadership.
Ensure full understanding of the rationale and insights that underpin campaigns, messages, and marketing actions, and how field input was used in material development.
Basic Qualifications
An innovative, open‑mindful and creative individual, with a challenging attitude able to adapt to a rapidly changing environment.
Scientific degree (BSc or MSc) – e.g., Pharmacy, Life Sciences, Biomedical Sciences, or equivalent. A strong scientific background is required.
Proven experience in Oncology and/or Hematology: demonstrable experience in commercial roles within hematology/oncology (brand/product management, marketing associate or similar).
Demonstrable experience working with HCPs and KOLs.
Experience with brand planning processes and translating strategy into execution.
Experience using multiple channels of marketing mix & evidence of successful implementations through digital channels.
Strong team‑oriented leadership behavior, excellent interpersonal skills, good at communication with the ability to influence, lead, negotiate and work effectively at all levels within a matrix environment.
Strong presentation skills, demonstrating enthusiasm, strong initiative, and high sense of urgency.
Strong project management, collaboration skills, and innovative thinking.
Languages: fluent English plus French or Dutch.
If you have a disability and require assistance during the course of the selection process, you will have the opportunity to let us know what specific assistance you require in order to make suitable arrangements.
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Key Responsibilities
Leadership
Advocate for, lead all activity, and be accountable for the assigned brand.
Lead – with support of the Hematology Commercial Lead – the brand team by providing vision, clarity for brand success, and by embedding a winning mindset for the brand within the organization.
Deliver versus the agreed targets, actively pursue opportunities, minimize risk and ensure that course corrections are in place.
Collaborate effectively across all cross‑functional partners (Medical, Market Access, Sales, Regulatory, Communications, etc.) to ensure full alignment and flawless execution of the brand strategy.
Insights & Expert market knowledge
Continuously gather customer insights and seek the feedback on marketing inputs and campaigns from External Experts, HCPs, …
Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (field visits, market research reports, customer conversations) with quantitative feedback available through various data sources and reports.
Brand Planning
Develop and implement annual strategic and operational brand plans through cross‑functional collaboration and aligned with customer and market insights.
Identify opportunities for business growth and competitive advantage.
Operations / Execution
Deliver promotional and non‑promotional campaigns and all marketing materials within operational excellence and in alignment with LOC and above country guidelines, the ethical code and internal ground rules of GSK in collaboration with all the hematology local team.
Advertising & Promotion (A&P) budgets are actively managed in close collaboration with the Finance Partner, Hematology Commercial Lead and BU‑Head.
Set challenging and outcome‑driven lead and lag indicators, with the appropriate follow‑up.
Field Engagement
Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and to provide brand vision and leadership.
Ensure full understanding of the rationale and insights that underpin campaigns, messages, and marketing actions, and how field input was used in material development.
Basic Qualifications
An innovative, open‑mindful and creative individual, with a challenging attitude able to adapt to a rapidly changing environment.
Scientific degree (BSc or MSc) – e.g., Pharmacy, Life Sciences, Biomedical Sciences, or equivalent. A strong scientific background is required.
Proven experience in Oncology and/or Hematology: demonstrable experience in commercial roles within hematology/oncology (brand/product management, marketing associate or similar).
Demonstrable experience working with HCPs and KOLs.
Experience with brand planning processes and translating strategy into execution.
Experience using multiple channels of marketing mix & evidence of successful implementations through digital channels.
Strong team‑oriented leadership behavior, excellent interpersonal skills, good at communication with the ability to influence, lead, negotiate and work effectively at all levels within a matrix environment.
Strong presentation skills, demonstrating enthusiasm, strong initiative, and high sense of urgency.
Strong project management, collaboration skills, and innovative thinking.
Languages: fluent English plus French or Dutch.
If you have a disability and require assistance during the course of the selection process, you will have the opportunity to let us know what specific assistance you require in order to make suitable arrangements.
#J-18808-Ljbffr