Our Beauty & Wellness division empowers consumers with trusted products that support self‑care, from salon‑quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.
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Position: Senior Director of Sales - Drybar
Department: Drybar – Beauty & Wellness
Work Location: Remote; eligible candidates will reside in Chicago, New York, Boston, or California
What you will be doing:
We are seeking a strategic, results‑driven, and inspiring leader to oversee our strategic vision for one of our prestige brands: Drybar. This role is pivotal in driving retail sales, increasing market share and setting the strategic framework for the brand across key partners including Sephora, Drybar Salons, Macy’s and Nordstrom (exact accounts may vary).
The ideal candidate combines creativity, solution‑oriented thinking, and analytical expertise. You will lead with vision, challenge the status‑quo, and collaborate cross‑functionally to deliver innovative strategies, compelling promotions, and elevated category performance. Success in this role requires the ability to navigate complex retail environments, manage multiple priorities, and drive results through disciplined execution and collaborative leadership.
- Drive and shape the commercial strategy in partnership with the VP of Sales, aligning with Marketing and Finance to deliver growth in distribution, promotions, and profitability.
- Serve as the brand guardian, ensuring consistent and impactful representation.
- Own full fiscal responsibility for the brand, including P&L and budget management.
- Develop launch plans for new products to maximize growth and profit.
- Optimize inventory through E&O strategies that protect margins and minimize disruption.
- Support special projects across sales and other business functions.
- Own key customer relationships, driving sales, profit, and strategic alignment across accounts like Sephora, Macys, Nordstrom, etc.
- Manage day‑to‑day sales operations for assigned accounts, ensuring alignment with strategic goals and promotional plans.
- Lead Joint Business Planning (JBP), category reviews, and promotional execution to secure incremental growth, monitoring forecasts regularly to ensure that inventory is optimized, and targets are met/ exceeded.
- Create and implement channel strategies, manage assortments, and leverage data and retailer insights to optimize product mix and inventory for each customer to mitigate channel conflict and maximize market share.
- Analyze performance using NPD and retailer portals.
- Develop and implement differentiated channel strategies to unlock long‑term growth.
- Drive fact‑based selling through market insights, brand positioning, and data‑driven recommendations.
- Lead sales reporting for the business, interpreting data to identify strengths, weaknesses, and opportunities.
- Build strong partnerships with Finance, Marketing, Brand, Field Teams, and Supply Chain to ensure seamless execution.
- Provide customer insights to Demand Planning and Supply teams to enhance operational performance.
- Lead and develop direct reports including Account Managers and Coordinators.
- Foster a culture of collaboration, accountability, and continuous improvement.
- Set and track measurable goals for customer strategies, pivoting quickly when needed to ensure results.
- Identify and remove obstacles to customer success, streamlining processes along the way.
Skills needed to be successful in this role:
- Strong understanding of the hair category and prestige beauty landscape including experience with Ulta and Sephora
- Proven ability to manage customer relationships and drive profitable growth
- Experience leading teams and supporting performance management processes
- Excellent communication, negotiation, and analytical skills
- Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Collaborative mindset with a passion for building cross‑functional partnerships
- Ability to manage competing priorities in a fast‑paced environment
- Strong analytical, communication, and organizational skills
- A creative thinker with a solution‑oriented mindset and strong business acumen
- Strong motivational leadership style with a passion for team development and brand excellence
- Recruit, train, and manage Helen of Troy direct sales team to ensure high performance and alignment with company objectives
Minimum Qualifications:
- Bachelor's degree in Business Administration or related field
- 12+ years of experience within prestige beauty or related industry
- Retailer experience with ULTA and Sephora
- Authorized to work in the United States on a full‑time basis
Preferred Qualifications:
- MBA
In California, Massachusetts, and New York, the standard base pay range for this role is $164,258.55 - 205,323.19 annually. This base pay range is specific to California, Massachusetts, and New York and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
Benefits:
Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
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For more information about Helen of Troy, visit You can also find us on LinkedIn, and Glassdoor.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at .
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
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