Coach
Overview Art Director role at Coach. The eCommerce Studios Art Director will lead the creation of Coach product detail page (PDP) content across still life, on-model photography, and video. This role requires an elevated taste level, sharp creative vision, and the ability to maintain brand standards while meeting demanding shot count and turnaround goals in a high-volume studio. The Art Director is primarily execution-focused—directing on set, overseeing model casting and talent selection, managing asset reviews, and delivering consistent, high-quality content. The successful individual will leverage their proficiency in Art Direction to lead PDP content creation and on-set execution, deliver actionable feedback, and manage teams to sustain momentum while upholding brand standards.
Responsibilities Lead PDP content creation across product stills, on-model photography, and video, balancing speed, efficiency, and quality
Direct on-set execution for photographers, stylists, and models to ensure consistent output and high-volume throughput
Provide clear, actionable feedback that motivates and fosters a high-performance creative culture
Redirect and refocus teams when necessary, diffusing tension and maintaining momentum
Lead and elevate the model casting process with a refined eye for representation; build and maintain long-term casting pipelines
Build and maintain a best-in-class freelance talent pool across hair & makeup, photography, video, and styling
Manage 150+ daily asset reviews, ensuring accuracy and consistency while balancing on-set workload
Collaborate with production and operations teams to optimize studio and post-production workflows
Partner with the Senior Art Director to ensure output reflects brand vision while meeting KPIs
Assist creative lead with concept ideation and reference imagery for elevated fashion, still-life photography, and video
Communicate vision and strategy to cross-functional teams and external partners
Stay informed on PDP creative trends, innovation, and emerging technologies to evolve content standards
Qualifications Proven Experience: A minimum of 6+ years art direction preferably in fashion, or luxury retail
Exceptional Portfolio: Demonstrated elevated taste level and ability to uphold brand standards across diverse content
High Volume Leadership: Experience leading large-scale photography and video production with demanding throughput
Industry Network: Established connections with top-tier photographers, stylists, producers, and agencies
Casting Experience: Extensive experience in model casting and talent direction with representation awareness
Inspiring Leadership: Strong communication skills to motivate, influence, and build partnerships
Operational Agility: Comfortable in a high-volume, fast-paced environment with shifting priorities
Creative Adaptability: Ability to take direction and present multiple solutions aligned to studio goals
Our Competencies Courage
Creativity
Customer Focus
Dealing with Ambiguity
Drive for Results
Interpersonal Savvy
Learning on the Fly
Our People Managers Strategic Agility
Developing Direct Reports and Others
Building Effective Teams
Coach is an equal opportunity and affirmative action employer. Employment decisions are based on qualifications and relate to the requirements of the position. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, disability, marital status, or any other legally-protected basis. Americans With Disabilities Act (ADA) accommodations are available. If you require accommodations to complete the application process, please contact Tapestry People Services.
Visit Coach at www.coach.com.
Work Setup: ONSITE
Base Pay Range: $80,000.00 to $100,000.00 annually
Benefits include medical, dental, vision insurance, 401(k), parental leave, commuter benefits, disability insurance, and tuition assistance.
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