SalaryGuide
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Base pay range
$90,000.00/yr - $120,000.00/yr
Location
Miami, FL
Responsibilities
Create compelling content across all stages of the buyer journey—from top‑of‑funnel education to bottom‑of‑funnel decision support
Produce high‑impact assets including ebooks, reports, guides, whitepapers, checklists, cheat sheets, calculators, case studies, videos, blogs, and industry insights
Partner with demand‑gen to tailor content for integrated campaigns, ABM programs, paid channels, and nurture flows
Translate complex identity and authentication concepts into clear, digestible content that resonates with technical audiences
Work closely with product marketing, developer relations, and SMEs to ensure accuracy and clarity without losing technical depth
Use AI tools to accelerate content creation—from outlines to draft production to optimization, and experiment with AI‑driven formats
Own website SEO strategy, conduct keyword research and incorporate SEO best practices into content planning and execution
Maintain a strategic editorial calendar aligned to ICPs, verticals, campaign needs, and product priorities
Requirements
4‑6 years of content marketing experience in a B2B software environment, experience with cyber security, developer tools, and infrastructure a plus
Proven experience creating high‑quality demand generation content with a strong ability to translate technical concepts for multiple personas
Comfort working hands‑on with AI tools for content generation and process acceleration
Creative with a passion for storytelling
Excellent writing, editing, and structural organization skills
Experience partnering with demand‑gen to map content to the funnel and drive measurable impact
Ability to manage multiple projects, deadlines, and cross‑functional stakeholders
SEO, keyword strategy, and content performance analytics experience
Preferred
Experience building and managing content hubs, resource centers, or interactive content experiences that drive self‑service education and engagement
Familiarity with authentication, authorization, identity management, or API security concepts through previous work in adjacent technical domains
Background in developer marketing or experience creating technical documentation, tutorials, or developer‑focused educational content
Proficiency with marketing automation platforms and experience building sophisticated nurture programs with dynamic content
Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
Fully employer‑paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
Basic life insurance and short‑ and long‑term disability coverage fully paid by the company for essential financial protection
Voluntary life insurance options to provide additional financial protection for you and your loved ones
Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre‑tax dollars on eligible expenses
401(k) plan with company match to help you save for retirement
Generous paid time off (PTO) plus paid company holidays to support work‑life balance
Employee Assistance Program (EAP) offering confidential counseling and support services
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Marketing Services
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