Firewood Marketing, Inc. is hiring: SVP, Performance Creative in Los Angeles

SVP, Performance Creative • Los Angeles, United States Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers). About the Role As a SVP, Performance Creative, you’ll lead a team of 35 and growing across creative production, animation and design, creative strategy, and commerce content who have earned a number of high-profile award wins from The Drum, Digiday, and Meta for their work. Bonus points for experience leading influencer campaigns and UGC-style advertising for performance advertisers. This role is a senior leadership position within Monks’ Performance Media division. Reporting to the EVP of Digital Media over the Mid‑Market Performance team, you’ll partner with other leaders, including the SVP, Digital Strategy, and media channel leads, to elevate and evolve the creative impact for our largest, fastest‑growing, and most innovative clients. You will be accountable for creative excellence, executive client relationships, full‑funnel creative leadership, and for advancing Monks’ reputation as a pioneer in performance‑driven content and storytelling. Creative & Strategic Leadership Lead the vision and strategy for the Performance Creative unit of our Media team, innovating on full‑funnel, insight‑driven creative assets that deliver measurable results. Guide clients and teams through the dynamic landscape of creative innovation for paid social, display, video, UGC, influencer content, and emerging platforms. Leverage creative testing frameworks, audience insights, and performance analytics to inform ideation, production, iteration, and optimization processes. Advise clients on the integration and scaling of generative AI, automation, and technology in creative production and operations. Drive adoption of cutting‑edge technologies and AI tools to optimize creative operations and output. Partner with brand and growth teams to develop foundational stories, rapid tests, and breakthrough campaigns across channels. Provide a point of view on leading topics such as UGC, creative automation, global content production, and scaling impact for growth brands. Stay ahead of digital, media, and content trends, ensuring Monks’ creative output sets the industry standard. Oversee creative resourcing, processes, and playbooks to maximize internal efficiency, creative quality, and revenue growth. Serve as Executive Sponsor for some of our largest performance‑driven client accounts, providing strategic creative direction at the highest levels. Internal Agency Operations Oversee staffing, structure, and scalable processes for a rapidly growing creative team, fostering a collaborative, innovative, and inclusive culture. Own creative P&L, revenue, and client retention responsibilities for performance creative accounts. Create and evolve frameworks and playbooks to standardize creative production, QA, and measurement, maximizing efficiency and creative impact. Own the productization, delivery, and pricing strategy for Performance Creative and related services. Define the positioning and go‑to‑market messaging for Performance Creative. Participate in new business discovery, pitching, and scoping for Performance Creative engagements. Develop, adopt, and integrate new creative technologies, solutions, and platforms into the Monks offering. Promote Performance Creative within the context of Monks’ larger go‑to‑market strategy on stage, in the press, and on social media, generating net new interest in services. About You – The Essentials 10+ years in creative leadership, specifically in performance, digital, or growth marketing settings (agency experience strongly preferred). 5+ years leading multidisciplinary creative teams with direct client‑facing and account ownership responsibilities. Deep expertise in producing, optimizing, and scaling creative for paid social, display, video, and new digital channels. A portfolio of high‑performing, data‑powered creative work for leading performance advertisers, with measurable business results. Proven record of designing and deploying creative strategies that drive measurable business outcomes for major growth brands. Deep experience integrating creative strategy with performance data, analytics, and media teams. Comfortable presenting creative strategy and results to C‑Suite and executive‑level audiences. Demonstrated success owning P&L and delivering for both eCommerce and B2B clients. Advanced fluency with creative measurement, testing frameworks, digital production pipelines, and collaborative technologies. Relationships with senior marketers at ambitious growth brands. Familiarity with creative for e‑commerce, B2B, mobile‑app, and DTC environments. Point of view and hands‑on experience with AI‑driven creative, dynamic content, and emerging digital production models. Strategic vision and experience implementing high‑level strategy by creating go‑to‑market narratives, developing scalable processes, and building teams. Willingness to travel for key client and team meetings (up to 10%). Optional Advantages Point of view and hands‑on experience with AI‑driven creative, dynamic content, and emerging digital production models. Comfort driving change - both with clients and internal creative/production teams. What We Offer Excellent, full coverage medical, dental, and vision insurance. Generous PTO and 15 company‑wide holidays. 401(k) with company contribution. Paid parental leave. Work‑life balance with an emphasis on personal well‑being. Career growth in a disruptor space & entrepreneurial opportunities within the Monks network. A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more. Authentic commitment to DEI efforts and sustainable growth. Monks does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in the provision of employment opportunities and benefits. Apply via https://monks.com/careers. #J-18808-Ljbffr