Senior Creative Strategist Job at Jellyfish in New York

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At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are.

Job Description
Jellyfish is hiring a Senior Creative Strategist to lead the connection between brand strategy, cultural insight and performance creative across our client portfolio. You will report to our Senior Content Director and work directly with Content and Creative teams, acting as the lead Creative Strategist on clients across a range of industries. You will own performance creative and copy strategy while shaping creative output across multidisciplinary teams.

Your focus is to develop audience‑first strategies that drive conversion and strengthen brand relevance. Your strategies will celebrate the diversity of our society while delivering impact through industry‑leading creative ideas. Your role is crucial in encouraging representation and inclusivity, ensuring cultural insight is translated into creative work that drives measurable business results and enhances customer experiences. You will be passionate about embracing and connecting with diverse communities through persuasive, data‑driven creative content.

The salary range for this position is between $100,000-120,000 USD, annually. This is a hybrid position based out of our NYC office.

Responsibilities

Demonstrate curiosity in understanding our client problems and finding a balanced solution with paid, earned and organic approaches

Apply audience, cultural and behavioural insight to inform strategic decisions and creative direction

Harness cultural insight across life stages and local contexts to inform strategy, with a deep understanding of diverse audiences, cultures and trends

Use social listening to steer strategy and planning with a data‑driven approach

Lead creative strategy for existing clients, from positioning through to creative briefs, messaging matrices and overall campaign direction

Deliver creative insights and strategic messaging to ongoing clients with a clear vision for growth opportunities

Act as the lead Creative Strategist on accounts, shaping creative output and ensuring strategic integrity across campaigns

Work closely with Content, Creative and Brand Strategy teams to ensure work is distinctive and aligned to broader brand goals

Inspire creative teams with strong jumping‑off points and clear guidance on platform nuances for copy and design execution

Shape and elevate creative work, pushing for the highest standards and inspiring clients with your expertise

Build strong relationships with clients and partners, translating complex strategies into clear, compelling and actionable plans

Work with the ideation team on incoming paid creative campaigns, ensuring big ideas translate effectively across the funnel

Stay close to platform evolution, cultural shifts and emerging behaviours, bringing insights and hypotheses into your work

Stay up to date with trends and innovations to inform planning, strategy and creative direction

Act as a driver of innovation across platforms, shaping narratives that resonate with diverse audiences

Use AI tools to build robust testing frameworks for ad copy and creative variants, continuously improving performance

Build partnerships across creative, media and data/market intelligence teams, bridging the gap between media targeting and creative messaging

Qualifications

5+ years working with leading brands across home, property, lifestyle and consumer services, in a creative or performance agency environment

Experience in integrated marketing roles with specific background in copywriting or communications strategy positions

Strong understanding of the relationship between brand strategy (voice, tone, identity) and performance marketing mechanics.

Experience demonstrating a creative output across a diverse media mix, such as digital, paid media, messaging and copy.

Experience working on digital ad campaigns with defined KPIs that demonstrate an understanding of full customer journeys and creator/influencer campaigns.

Demonstrate empathy, deep cultural understanding, and a talent for unearthing groundbreaking concepts and content creation.

Evidence from your own work to show you have progressively advocated and included diverse voices within your strategies.

Inspired by creating the conditions for creativity to grow.

Additional Information
Join Jellyfish and experience a workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

Reward: You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.

Healthcare plans: Our healthcare, vision and dental insurance, plus short and long‑term disability and life cover.

Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8 am and 6:30 pm with flexible working hours.

Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self‑development and access to Jellyfish Learn.

Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.

All your information will be kept confidential according to EEO guidelines.

If you suspect any fraudulent activity, please report it to talentacquisition@jellyfish.com .

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In Summary: Jellyfish is hiring a Senior Creative Strategist to lead the connection between brand strategy, cultural insight and performance creative across our client portfolio . The salary range for this position is between $100,000-120,000 USD, annually . The position is a hybrid position based out of our NYC office .

En Español: En Jellyfish creemos que nuestras diferencias individuales son nuestros mayores activos. Nos apasiona empoderar a cada empleado para alcanzar su máximo potencial y contribuir con sus perspectivas únicas a nuestro entorno colaborativo. Somos un empleador de igualdad de oportunidades y creemos firmemente que una fuerza laboral diversa e inclusiva impulsa la innovación y conduce a mejores soluciones. Todos los solicitantes calificados recibirán consideración por empleo sin importar raza, color, religión, sexo, orientación sexual, identidad de género, origen nacional, edad, discapacidad, estatus veterano u otras características personales que les hagan ser quienes son. Descripción del trabajo Jelly fish está contratando a un estratega creativo para liderar la conexión entre estrategia de marca, visión cultural y rendimiento creativo en toda nuestra cartera. Usted reportará al director ejecutivo de contenidos senior y trabaja con equipos de contenido creativos, como el líder de las estrategias creativas que desarrollan a través de una variedad de industrias y fortalecerá el impacto de sus clientes mientras se muestran más relevantes. Su papel es crucial para fomentar la representación e inclusión, asegurando que las ideas culturales se traduzcan en trabajo creativo que impulse resultados comerciales medibles y mejore las experiencias de los clientes. Estará apasionado por abrazar y conectar con comunidades diversas a través de contenido creativo persuasivo basado en datos. El rango salarial para este puesto está entre $100,000-120,000 USD al año. Este es un puesto híbrido basado en nuestra oficina de Nueva York. Responsabilidades Demostrar curiosidad por entender los problemas de nuestros clientes y encontrar una solución equilibrada con enfoques pagados, ganados y orgánicos Aplicar la visión del público, cultural y conductual para informar las decisiones estratégicas y dirección creativa Aprovechar información cultural a través de etapas de vida y contextos locales para informar la estrategia, con una comprensión profunda de diferentes audiencias, culturas y tendencias Utilice la escucha social para dirigir estrategia y planificación con un enfoque impulsado por datos Liderar una estrategia creativa para los clientes existentes, desde posicionamiento hasta breves, matrices de mensajería y dirección general de la campaña Experiencia Asignar conocimientos creativos y mensajes estratégicos a clientes continuos con una visión clara para actuar como el estratega de creatividad sobre cuentas, dar forma al desarrollo de estrategias creativas y asegurar la integridad creativa entre campañas de trabajo creativo o desarrollar nuevas capacidades Creativamente Los equipos de trabajo que trabajan dentro de una plataforma de marketing están diseñando y construyendo una gran variedad de ideas e influyen en sus propias marcas Oportunidades de negocio Conformación y diseño de negocios