Marketing Strategist Job at Arellano Associates in Los Angeles

1 day ago Be among the first 25 applicants Compensation: $114,400 - $145,600 / year Department: Projects Team Location: Southern California Description Arellano Associates (AA) is a public communications and strategic marketing consulting firm focused on stakeholder engagement in the transportation, energy, water and planning sectors across Southern California and beyond. We work closely with public agencies, governments, and private‑sector clients on infrastructure projects in all phases of development including planning, environmental, design and engineering, construction, and operations. To deliver quality communication programs for our clients, we have an in‑house Innovations Team comprised of specialists focused on technology, social and digital media, and creative design. We are progressively integrating artificial intelligence (AI) in phases to further elevate the quality and effectiveness of our communications and outreach services. Equally important is the implementation of effective communications and engagement activities guided by Justice, Equity, Diversity, and Inclusion (JEDI) principles aimed at removing barriers to participation, addressing systemic inequities, and ensuring projects reflect input from diverse communities. The Marketing Strategist is a senior, high‑impact marketing leader responsible for shaping and executing comprehensive marketing campaigns—both digital and traditional—to advance project/program brand, audience engagement, and goals. The role combines strategic thinking with the ability to drive cohesive campaign execution and measurable results across various platforms. This position conducts market research and audience analysis to identify key insights, set performance benchmarks, and create tailored initiatives that align with program priorities. It works independently and partners frequently with cross‑functional teams, clients, and stakeholders to translate vision into measurable marketing outcomes. The strategist guides creative direction, interprets performance data, and recommends improvements for continuous brand growth. It also develops and manages campaign budgets, ensuring investments align with priorities and deliver strong impact. Key Responsibilities Marketing Strategy Development: Develop and own marketing strategies and campaign roadmaps informed by audience insights, market research, and program goals. Integrated Campaign Execution: Lead integrated marketing campaigns from concept through launch across traditional and digital media channels such as social, email, web, billboards, events, and community partnerships. Content and Creative Direction: Guide messaging, storytelling, and creative direction with content creators, designers, and multimedia teams. Performance Measurement and Optimization: Track campaign performance and audience behavior, translate insights into actionable recommendations, and refine strategies to improve reach and engagement. Budget Planning and Management: Draft and manage campaign budgets, forecast needs, allocate resources across channels, track spend against plan, and recommend allocations to stakeholders. Cross‑Functional Collaboration: Partner closely with stakeholders and internal teams to align marketing strategy with communications, business development, and project priorities, directing external partners or vendors as needed. Project Management and Delivery: Manage timelines, priorities, and workflows across multiple initiatives, maintaining accountability and documentation from planning to final delivery. Skills, Knowledge and Expertise Strategic Marketing Judgment: Assess goals, constraints, and opportunities, translating objectives into actionable strategies balancing creativity, data, and business needs. Brand Strategy and Storytelling: Shape compelling, award‑winning stories across written, visual, and multimedia formats. Digital Marketing Fluency: Knowledge of social media, websites, email marketing, and basic SEO principles, and channel integration influence. Analytics and Decision Making: Interpret qualitative and quantitative data to evaluate performance, identify trends, and inform decisions. Budgeting and Resource Planning: Build and manage budgets, evaluate cost versus impact, and communicate performance and trade‑offs clearly to stakeholders. Communication and Collaboration: Communicate clearly and confidently with stakeholders, presenting recommendations and coordinating across teams. Execution and Organization: Strong project management, prioritization, and follow‑through skills; manage multiple initiatives, navigate ambiguity, and deliver high quality work with minimal oversight. Minimum Requirements Education: Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. Experience: Eight to ten or more years of progressive experience in marketing strategy, communications, or related roles, with demonstrated ability to set strategic direction and lead complex multi‑channel initiatives. Leadership and Autonomy: Proven experience working with minimal oversight, exercising sound judgment, and directing the work of creative partners, vendors, or cross‑functional contributors. Stakeholder Engagement: Experience partnering closely with senior leadership to translate high‑level objectives into actionable strategies, providing clear recommendations and guidance. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Public Relations and Communications Services #J-18808-Ljbffr