SalaryGuide
Vertical Product Marketing Lead, Tech - Product and Client Solutions
SalaryGuide, San Jose, California, United States, 95199
Responsibilities
Vertical PMM will own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus. Be focused on revenue & scaled activation and solution selling through Sales enablement. Be the expert on your vertical & customer needs, with a working understanding of the entire product suite as it relates to your vertical. Partnering with XFN teams to drive vertical product adoption (e.g. Marketing Science etc) Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development Lead vertical understanding, opportunity assessment, customer feedback and represent the vertical/market with Product teams. Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strong vertical activations with our solutions Requirements
Be revenue-driven and revenue-guided in all decisions BA/BS degree 5+ years of experience in Product Marketing or Product Strategy with Advertising products; experience with Tech clients will be a plus. Expertise and mid-funnel and lower funnel performance experience 5+ years of significant experience in a specific industry vertical (either as a salesperson, vertical product marketing manager, or another similar role) Experience partnering with and influencing product teams to represent market requirements Experience partnering with and influencing sales teams and developing go-to-market strategies Preferred
3+ years of Lower-funnel and Mid-funnel/performance advertising experience Strong communication and case-building experience Benefits
day one access to medical, dental, and vision insurance a 401(k) savings plan with company match paid parental leave short-term and long-term disability coverage life insurance wellbeing benefits 10 paid holidays per year 10 paid sick days per year
#J-18808-Ljbffr
Vertical PMM will own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus. Be focused on revenue & scaled activation and solution selling through Sales enablement. Be the expert on your vertical & customer needs, with a working understanding of the entire product suite as it relates to your vertical. Partnering with XFN teams to drive vertical product adoption (e.g. Marketing Science etc) Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development Lead vertical understanding, opportunity assessment, customer feedback and represent the vertical/market with Product teams. Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strong vertical activations with our solutions Requirements
Be revenue-driven and revenue-guided in all decisions BA/BS degree 5+ years of experience in Product Marketing or Product Strategy with Advertising products; experience with Tech clients will be a plus. Expertise and mid-funnel and lower funnel performance experience 5+ years of significant experience in a specific industry vertical (either as a salesperson, vertical product marketing manager, or another similar role) Experience partnering with and influencing product teams to represent market requirements Experience partnering with and influencing sales teams and developing go-to-market strategies Preferred
3+ years of Lower-funnel and Mid-funnel/performance advertising experience Strong communication and case-building experience Benefits
day one access to medical, dental, and vision insurance a 401(k) savings plan with company match paid parental leave short-term and long-term disability coverage life insurance wellbeing benefits 10 paid holidays per year 10 paid sick days per year
#J-18808-Ljbffr