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White Light Digital Marketing

Link Building Manager (Igaming Niche)

White Light Digital Marketing, Sauk Trail Beach, Wisconsin, United States

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Link Building Manager (Igaming Niche) Join to apply for the Link Building Manager (Igaming Niche) role at White Light Digital Marketing.

White Light Digital Marketing provided pay range. This range is provided by White Light Digital Marketing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range: $18,000.00/yr - $24,000.00/yr

The Role Opportunity for Growth. We value autonomy, impact, and accountability. You’ll have space to experiment, innovate, and grow — while being trusted to deliver results.

We’re not just hiring for a role; we’re investing in a leader.

What You’ll Be Doing

Lead and manage a team of freelance and full-time link builders & virtual assistants

Own and improve our link-building strategy to grow organic visibility and rankings

Coordinate with SEO & Content teams to align campaigns with on‑page efforts

Approve and QA link prospects to ensure quality and relevance

Set, track, and review monthly KPIs for link acquisition and performance

Train, guide, and motivate your team to reach targets and maintain excellence

Analyze backlink data to identify trends, issues, and growth opportunities

Research and test new link‑building techniques — from digital PR to niche edits

Maintain strong relationships with webmasters, bloggers, and partners

Develop and refine SOPs for scalability, consistency, and efficiency

Report results and insights to management with clarity and accuracy

Ideal Profile

3+ years of experience in link building or off‑page SEO (agency experience preferred)

1+ year in a team lead or management role within SEO or digital marketing

Deep understanding of backlink strategy, quality metrics, and anchor text optimization

Confident using Ahrefs, SEMrush, Google Search Console, Screaming Frog, and Pitchbox

Comfortable analyzing data and turning insights into actionable strategy

Excellent written English; persuasive communication and outreach skills

Strong organizational and project management skills — you love structure

Growth mindset — resourceful, proactive, and solution‑oriented

Tech‑savvy with experience using Google Sheets, Notion, or Airtable

Stable internet connection and willingness to use time‑tracking software

What Success Looks Like

Consistent delivery of high‑quality, relevant links each month

A well‑trained, high‑performing link‑building team

Improved client backlink profiles and measurable ranking growth

Streamlined systems and SOPs that enhance efficiency

Collaboration and communication across SEO, content, and management

Why You’ll Love Working With Us

100% Remote – work from anywhere

Flexible hours – results matter more than the clock

Paid time off (for permanent employees)

Training & professional development opportunities

Performance‑based bonuses

Career growth pathways – grow into or head roles

Access to advanced SEO tools and automation systems

A supportive, global team that values your input

Ready to Grow with Us? If you’re hungry to learn, ready to lead, and excited by the challenge of scaling world‑class link‑building systems — we’d love to hear from you.

Apply now and let’s build something amazing together.

What’s on Offer?

Opportunity within a company with a solid track record of performance

Work alongside & learn from best in class talent

Leadership Role

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