Zippia, Inc.
Fitness Director
Experienced fitness executive with a proven record of leading clubs, developing staff, and driving member engagement and revenue growth. Holds certifications in personal training, CPR, and has a background in health club operations, program development, and client services.
- Directed staff training on follow‑up systems and client service throughout their tenure at Gold’s Gym.
- Partnered with membership sales teams to help new members achieve fitness goals via personal training.
- Mentored and developed personal training staff, establishing sales goals and implementing marketing strategies.
- Worked directly with members and tracked progress; launched sales promotions tailored to individual needs at YMCA of Greater Indianapolis.
- Organized and directed weight‑management plans, personal training sessions, and group fitness classes at the Lifetime Wellness Center.
- Implemented membership benefits that preserved retention, increasing membership by 10% within one year.
- Formulated seasonal reports and budgets for Special Events, Preschool, and Martial Arts programs.
- Provided educational instruction across diverse formats—Cardio Hip Hop, Zumba, Body Pump, Piloxing, and Yoga at Anytime Fitness.
- Performed new membership sales, renewals, and peak physical conditioning to motivate clients.
- Created and managed 12‑week injury‑prevention programs, developing individualized adaptations for participants.
- Acted as a primary point of contact for health education and motivation, addressing mental‑health needs.
Key Qualifications
- Certified Personal Trainer (NASM)
- Certified Strength and Conditioning Specialist (CSCS)
- First Aid, CPR, and AED Instructor
- Proficiency in program design, group training, and member retention strategies
- Strong communication, coaching, and staff‑development skills
- Experience managing budgets, payroll, and financial statements
- Background in health‑service and food‑service operations
Education
University of Portland – Portland, OR (2009‑2012)
University of Rhode Island – Kingston, RI (2007‑2010)
Food and Nutrition – Providence, RI (2010‑2011)
Certifications & Licenses
- Certified Personal Trainer (NASM)
- Certified Strength and Conditioning Specialist (CSCS)
- First Aid, CPR, and AED Instructor
- Commercial Driver License (CDL "A") with Hazmat endorsement
Core Skills
- Strength Training
- Personal Training Staff Development
- Health Club Operations
- Guest Service & Member Service
- Program Development
- Daily Operations Management
- Event Coordination
- Financial Planning & Budgeting