Global Sr. Director, Human Insights Category & Brand Leadership (Snacking)
Join us to apply for the Global Sr. Director, Human Insights Category & Brand Leadership (Snacking) role at Mars . We are seeking a strategic, enterprise‑mindset team player to lead Mars Snacking’s global efforts to understand and decode category dynamics and consumer needs & behaviors, providing intelligence to define growth strategies and shape the future of the category.
Responsibilities
- Brand/Category Strategy
- Connect data sources to proactively drive insights and foresight into Global Strategic Cells & Global Portfolio Strategy to identify future growth opportunities / tailwinds and proof against headwinds.
- Collaborate and drive synergy with Future Foresight and One Demand Intelligence to drive Global Portfolio growth and manage risks.
- Global Brand Stewardship and Communication strategy.
- Champion Growth Philosophy thinking and Flywheel with their Portfolio partners.
- Innovation Platform & Pipeline (H3/H4)
- Partner with the global innovation team to nurture early‑stage projects moving toward scale that will build brand and category growth.
- Identify and apply existing and new research methodologies to improve risk management as innovation moves from idea to launch.
- Translate foresight into actionable, future‑focused insights that will drive the Portfolio Strategy to ensure the Portfolio is ready for the future and always relevant for the region.
- Global Business Performance Reporting & Impact/Portfolio and Innovation Analytics
- Elevate understanding of the broader category and brand dynamics through strong analysis and business partnering.
- Support business understanding of performance through the right reporting in the right forums at the right time.
- Embed category/brand insights into OP process, strategic reviews and Growth Legacy for strategic cells.
- Work with stakeholders to understand and set the Portfolio and Innovation analytics agenda.
- Functional Transformation
- Build and deliver a roadmap for function transformation, leveraging new methods, technologies and AI that enhance the decision‑making of Mars Snacking.
- Leverage advanced analytic solutions that use both structured and unstructured data to uncover insights and answer business questions.
- Be a driver of change to embed all new approaches not only in the global team, but all regional teams around the world.
- Global & Regional Team Development
- Develop a high‑performing global team that has exceptional partnership with all regional teams through collaboration and communication.
Experience & Qualifications
- Education & Professional Qualification
- Degree preferred.
- Knowledge/Experience
- Experience in consumer/shopper insights and market research (preferably in CPG).
- Proven track record of working in innovative ways, piloting new approaches, tools and methodologies.
- Proven track record of driving impact by influencing key stakeholders and shaping business strategy.
- Integrator experience: Strong business acumen and broad understanding of how to integrate insights and analytics capabilities to deliver against the business agenda.
The base pay range for this position at commencement of employment is between USD 248,787.00 – USD 342,085.00. The total compensation package will include variable pay, medical and dental benefits, participation in a 401(k) plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
Seniority level
Director
Employment type
Full‑time
Job function
Marketing and Sales
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