Senior Director, Product Management, Viewer Experience
Roku is the top TV streaming platform in the U.S., Canada, and Mexico. Our mission is to connect the entire TV ecosystem, providing consumers with the content they love, enabling publishers to build audiences, and giving advertisers unique engagement capabilities.
We’re looking for a Senior Director of Product Management to lead the teams responsible for Roku 's core viewer experiences. Reporting to the VP of Product Management & UX, this leader will own the strategy and execution for the Home Screen, key content destinations, and mobile/companion experiences.
You will balance viewer wants, partner needs and long‑term business strategy, working closely with AI personalization, subscriptions, advertising, design, and engineering. This is a highly visible, cross‑functional role with outsized impact.
For California Only, the annual salary ranges from $450,000 – $550,000 and includes equity and comprehensive benefits.
About the role
Through your leadership, you will shape how more than one hundred million people discover, choose, and enjoy content on Roku.
What you’ll be doing
Product Strategy & Vision
- Define and drive the long‑term strategy for Roku's viewer experience across the Home Screen, OS navigation, Live TV and Sports discovery, The Roku Channel surfaces, and mobile apps.
- Set clear priorities that balance viewer needs, partner requirements, and business outcomes.
- Champion a user‑first approach that guides design, engineering, and business teams toward simple, high‑quality experiences.
- Establish decision frameworks that clarify trade‑offs (e.g., advertising vs. subscriptions vs. simplicity) and ensure decisions stick across the organization.
Cross‑Functional Leadership
- Lead and mentor a team of senior PMs and directors across multiple surfaces and geographies.
- Partner deeply with engineering, UX, data science, AI personalization, Ads, and Subscriptions to deliver cohesive, platform‑level solutions.
- Serve as a primary product decision‑maker on complex tradeoffs spanning revenue, engagement, personalization, and usability.
- Build trusted relationships with senior stakeholders and represent the viewer’s voice in key forums.
Execution & Product Delivery
- Drive major product releases across Roku OS surfaces and mobile apps, from concept through launch and iteration.
- Ensure product goals are grounded in data, experimentation, and real consumer insights.
- Build and maintain a culture of accountability, operational excellence, and high‑velocity iteration within your teams.
AI & Personalization
- Integrate AI‑ and ML‑driven personalization that materially improves viewer discovery, retention, and satisfaction.
- Partner with Roku’s AI and data science teams to define how recommendations, ranking, and browsing should work across Roku’s surfaces.
- Ensure our use of AI is understandable, trustworthy, and aligned with Roku’s brand and viewer expectations.
Organization & Talent Development
- Recruit, develop, and retain a world‑class product management team.
- Set high standards for product thinking, communication, user‑centricity, and cross‑functional collaboration.
- Foster a culture of clarity, curiosity, and strong product judgment.
Stakeholder Influence & Communication
- Communicate strategy, priorities, and results to senior executives and cross‑functional partners.
- Provide crisp, unambiguous direction that accelerates progress and reduces churn.
- Represent the Viewer Experience organization in executive reviews and other high‑visibility forums.
We’re excited if you have
- 15+ years of product management experience, including 8+ years leading product teams in high‑scale consumer tech or platform environments.
- A track record of delivering large‑scale consumer experiences across multiple surfaces (TV, mobile, or web).
- Deep understanding of user behavior, content discovery, and information architecture in complex ecosystems.
- Experience working with AI/ML or data science teams on recommendations, ranking, search, or other personalized experiences.
- Strong product instincts with the ability to simplify complexity, make tradeoffs, and drive alignment.
- Technical fluency and a history of building strong partnerships with engineering leaders.
- Exceptional written and verbal communication skills, including experience presenting to senior executives.
- Experience influencing and aligning large cross‑functional organizations toward a shared vision.
- A passion for building products that viewers love and that create long‑term business value.
Why this role matters
This role will shape how more than one hundred million people navigate and enjoy their entertainment every day.
You will define the next generation of streaming discovery on Roku, guide some of our most important surfaces, and work at the intersection of content, AI, advertising, and subscriptions.
If you’re excited by high‑scale consumer products, complex tradeoffs, and leading teams through ambiguity, we’d love to talk.
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work, except for employees required to be in the office five days a week or with a five‑day in‑office policy.
Benefits
Roku offers a comprehensive benefits package, including health, dental, vision, life, disability, commuter, and retirement options, as well as mental health and financial wellness support. Benefits vary by location; consult your recruiter for details.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations in accordance with applicable law. For assistance, contact
The Roku Culture
Roku is a fast‑paced environment that values the company’s success over individual glory. We prioritize talent, collaboration, trust, and bold action. Join a team that’s changing how the world watches TV.
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