Ad Operations Lead Job at Gainor Staffing in New York

Our client is the leading virtual behavioral healthcare company built on breaking the stigma of getting help for mental health. By developing a platform that offers therapy seekers easy access to expert licensed therapists of their choice through audio, messaging, or live video sessions, they champion and give a voice to mental health. Being inclusive, they continue to create innovative ideas and approaches to provide invaluable services, that are accessible to everyone, right at their fingertips. The continued growth of this platform requires a growth in talent.

They are looking for an Ad Operations Lead who will be a member of a team dedicated to growth, working alongside a Product Manager, Data Scientists, a team of software engineers, and the Marketing Team with the overarching goal of supporting people who are considering utilizing the client’s services.

Role Responsibilities:

Lead key Growth team activities across web properties and 3rd party marketing platforms

Improve analytics, product, and marketing data infrastructure by implementing scalable systems.

Troubleshoot campaign tracking issues across platforms and ad tech. Proactively envision potential solutions, communicate potential solutions with PM/stakeholders, implement/QA updates, and design monitoring systems to flag any future issues.

Implement & QA pixels (such as Facebook Pixel) and site-tags (such as Google Tag Manager) from existing partners, while recommending most effective future marketing operations tools

Analyze data from CRM platforms (such as ESPs like Braze) and data warehouse

Qualifications:

BA/BS in a technical field or equivalent professional experience

5+ years working in an Ad Operations role

Expertise within a technical marketing or advertising environment

Knowledge of ad technologies, including ad serving, tracking, and attribution technologies, and Ad ops experience on platforms like Google Ad Exchange using Google Display Networks

Demonstrated experience with 3rd Party Marketing platforms (Google Ads, Facebook Ads Manager, Mixpanel, etc), CRM platforms (such as Braze) and technologies (ie. Facebook Pixel, Google Ads API)

Experience in tag and data integration QA with in-house and third-party connectors

Javascript experience

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In Summary: Our client is the leading virtual behavioral healthcare company built on breaking the stigma of getting help for mental health . They are looking for an Ad Operations Lead who will be a member of a team dedicated to growth . Role Responsibilities: Lead key growth team activities across web properties and 3rd party marketing platforms .

En Español: Nuestro cliente es la principal compañía de salud conductual virtual construida para romper el estigma de obtener ayuda para la salud mental. Al desarrollar una plataforma que ofrezca a los buscadores de terapia un fácil acceso a terapeutas con licencia especializados de su elección a través de sesiones de audio, mensajería o video en vivo, defienden y dan voz a la salud psicológica. Al ser inclusivos, continúan creando ideas innovadoras y enfoques para proporcionar servicios invaluables, accesibles a todos, justo al alcance de sus manos. El continuo crecimiento de esta plataforma requiere un crecimiento del talento. Buscan un líder de operaciones publicitarias que sea miembro de un equipo dedicado al crecimiento, trabajando junto a un gerente de productos, científicos de datos, un equipo de ingenieros de software y el Equipo de Marketing con el objetivo general potencial de apoyar a las personas que están considerando los servicios. Implementar píxeles y etiquetas de sitio (como Facebook Pixel) de socios existentes, al tiempo que recomienda las herramientas más efectivas para operaciones de marketing futuras Analizar datos de plataformas CRM (como ESPs como Braze) y almacén de datos Calificaciones: BA/BS en un campo técnico o experiencia profesional equivalente 5+ años trabajando en una función de Operaciones publicitarias Experiencia dentro de un entorno técnico de mercadeo o publicidad Conocimiento de tecnologías de anuncios, incluidas tecnologías del servicio publicitario, seguimiento y atribución, y experiencia en Ad ops en plataformas como Google Ad Exchange utilizando Google Display Networks