The Lovett School
Assistant Director/Manager, Marketing & Enrollment Communications
The Lovett School, Atlanta, Georgia, United States, 30383
Assistant Director/Manager, Marketing & Enrollment Communications
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Assistant Director/Manager, Marketing & Enrollment Communications
role at
The Lovett School
Job Details
Start Date: Spring 2026
Schedule: 12-Month, Full-Time
Responsibilities
Develop and execute integrated marketing and enrollment communications strategies that support inquiry, application, yield, re-enrollment, and long-term institutional reputation.
Partner daily with the Head of Enrollment and Admissions department leadership to align marketing execution with enrollment goals, timelines, and outcomes.
Own the prospective-family digital journey across web, email, digital advertising, and related channels—from awareness through application and enrollment.
Lead admissions-related website strategy, ensuring content is compelling, accessible, mobile-friendly, and conversion-focused.
Plan, execute, and optimize multi-channel digital campaigns (Google Ads/PPC, paid social, display, retargeting, directories) and utilize SEO best practices to enhance admissions-related web content and discoverability.
Leverage CRM platforms, marketing automation tools, and analytics to assess campaign performance and guide strategy; build dashboards and reports that track key metrics such as web traffic, inquiry sources, funnel conversion, and re-enrollment engagement.
Work closely with colleagues in Communications, Admission, Advancement, IT, Summer Programs, and external partners to ensure cohesive messaging and brand alignment.
Translate major institutional initiatives, including Lovett’s Centennial Celebration (2026–27) and campus development projects, into clear, engaging marketing campaigns.
Serve as a visible ambassador at admission events, open houses, yield programs, and onboarding activities, including some evenings and weekends.
Qualifications
Bachelor’s degree in marketing, communications, business, or a related field.
5+ years of experience in marketing, digital strategy, enrollment marketing, or a related discipline.
Demonstrated success executing multi-channel digital marketing campaigns tied to measurable outcomes.
Strong writing, editing, and project management skills.
Experience using CRM, marketing automation, and analytics tools.
7+ years of progressively responsible experience (for Assistant Director).
Proven success in developing strategies, leading major campaigns, and managing vendors or consultants.
Ability to serve as a strategic advisor and lead through influence across departments.
Additional Information
This is a full-time, 12-month position that may require evening or weekend work during peak admission periods.
Occasional travel may be required.
Employment is contingent upon completion of a background check and post-offer drug test.
Ready to Help Shape Lovett’s Story? Join a collaborative, mission-driven community where your work directly supports students, families, and the school's future. Apply Now! The Lovett School is an equal opportunity employer committed to fostering a diverse, inclusive, and welcoming community.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Primary and Secondary Education
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Assistant Director/Manager, Marketing & Enrollment Communications
role at
The Lovett School
Job Details
Start Date: Spring 2026
Schedule: 12-Month, Full-Time
Responsibilities
Develop and execute integrated marketing and enrollment communications strategies that support inquiry, application, yield, re-enrollment, and long-term institutional reputation.
Partner daily with the Head of Enrollment and Admissions department leadership to align marketing execution with enrollment goals, timelines, and outcomes.
Own the prospective-family digital journey across web, email, digital advertising, and related channels—from awareness through application and enrollment.
Lead admissions-related website strategy, ensuring content is compelling, accessible, mobile-friendly, and conversion-focused.
Plan, execute, and optimize multi-channel digital campaigns (Google Ads/PPC, paid social, display, retargeting, directories) and utilize SEO best practices to enhance admissions-related web content and discoverability.
Leverage CRM platforms, marketing automation tools, and analytics to assess campaign performance and guide strategy; build dashboards and reports that track key metrics such as web traffic, inquiry sources, funnel conversion, and re-enrollment engagement.
Work closely with colleagues in Communications, Admission, Advancement, IT, Summer Programs, and external partners to ensure cohesive messaging and brand alignment.
Translate major institutional initiatives, including Lovett’s Centennial Celebration (2026–27) and campus development projects, into clear, engaging marketing campaigns.
Serve as a visible ambassador at admission events, open houses, yield programs, and onboarding activities, including some evenings and weekends.
Qualifications
Bachelor’s degree in marketing, communications, business, or a related field.
5+ years of experience in marketing, digital strategy, enrollment marketing, or a related discipline.
Demonstrated success executing multi-channel digital marketing campaigns tied to measurable outcomes.
Strong writing, editing, and project management skills.
Experience using CRM, marketing automation, and analytics tools.
7+ years of progressively responsible experience (for Assistant Director).
Proven success in developing strategies, leading major campaigns, and managing vendors or consultants.
Ability to serve as a strategic advisor and lead through influence across departments.
Additional Information
This is a full-time, 12-month position that may require evening or weekend work during peak admission periods.
Occasional travel may be required.
Employment is contingent upon completion of a background check and post-offer drug test.
Ready to Help Shape Lovett’s Story? Join a collaborative, mission-driven community where your work directly supports students, families, and the school's future. Apply Now! The Lovett School is an equal opportunity employer committed to fostering a diverse, inclusive, and welcoming community.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Primary and Secondary Education
#J-18808-Ljbffr