Marketing Director
AlphaX RE Capital, Cupertino, CA, United States
Company: AL Homes, a brand of AlphaX RE Capital
Salary range: $100,000 - $180,000
A. Marketing Strategy and Brand Leadership
Own and evolve AL Homes’ brand strategy, positioning, messaging, and value proposition across all customer and investor touchpoints.
Develop and execute the annual marketing plan in close partnership with sales leadership to support revenue targets, absorption goals, and pipeline growth.
Lead go‑to‑market strategy for new residential offerings, including ADUs, infill projects, and small to mid‑scale communities.
Oversee integrated GTM campaigns across paid, owned, earned, field, and community‑based channels.
Strengthen AL Homes’ reputation as a trusted, design‑forward residential builder in the Bay Area.
B. Demand Generation & Campaign Execution
Plan and execute multi‑channel demand generation programs across direct mail (EDDM), paid social, paid search, email, SMS, sponsorships, broker outreach, and referral programs.
Develop localized neighborhood and city‑level campaigns focused on homeowner education, zoning awareness, and residential development opportunities.
Lead production of marketing assets including flyers, brochures, signage, lookbooks, presentations, video content, model home materials, and event collateral.
Partner with internal and external creative teams to ensure brand consistency and high‑quality storytelling across all channels.
C. Events & Community Engagement
Lead strategy and execution for open houses, broker tours, community events, showcases, and partner activations.
Manage all event logistics including venues, vendors, catering, A/V, signage, permits, staffing, and run‑of‑show.
Build relationships with local municipalities, planning departments, community organizations, and industry partners to support brand visibility and trust.
Track event performance, lead capture, and ROI; ensure accurate lead flow into Salesforce/LeftMain.
D. Marketing Operations & Infrastructure
Own marketing operations within Salesforce/LeftMain, including campaign workflows, UTMs, GA4 tracking, and attribution.
Implement scalable processes for lead routing, segmentation, scoring, and nurture programs.
Manage external agencies, creative partners, media vendors, printers, and event suppliers.
Ensure a consistent and unified brand experience across digital, field, event, and sales environments.
E. Analytics, Reporting & Optimization
Build and maintain reporting dashboards that track pipeline contribution, lead quality, conversion rates, CPL, CAC, and overall campaign performance.
Analyze campaign results and market signals to inform go‑to‑market strategy, pricing considerations, and product positioning.
Present regular performance updates and recommendations to leadership.
Job Requirements and Qualifications
15+ years of experience
in residential real estate, homebuilding, construction, or development‑focused marketing and sales leadership.
Experience supporting builders
(public or private).
Proven ability to support consistent contract volume, absorption, and market growth.
Experience leading integrated marketing programs across direct mail, events, paid media, and community partnerships.
Strong working knowledge of CRM and analytics platforms such as Salesforce, LeftMain, and GA4.
Excellent communication, stakeholder management, and leadership skills with a results‑driven mindset.
Willingness to work occasional evenings or weekends in support of events, open houses, and community initiatives.
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
Industries: Investment Management
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Salary range: $100,000 - $180,000
A. Marketing Strategy and Brand Leadership
Own and evolve AL Homes’ brand strategy, positioning, messaging, and value proposition across all customer and investor touchpoints.
Develop and execute the annual marketing plan in close partnership with sales leadership to support revenue targets, absorption goals, and pipeline growth.
Lead go‑to‑market strategy for new residential offerings, including ADUs, infill projects, and small to mid‑scale communities.
Oversee integrated GTM campaigns across paid, owned, earned, field, and community‑based channels.
Strengthen AL Homes’ reputation as a trusted, design‑forward residential builder in the Bay Area.
B. Demand Generation & Campaign Execution
Plan and execute multi‑channel demand generation programs across direct mail (EDDM), paid social, paid search, email, SMS, sponsorships, broker outreach, and referral programs.
Develop localized neighborhood and city‑level campaigns focused on homeowner education, zoning awareness, and residential development opportunities.
Lead production of marketing assets including flyers, brochures, signage, lookbooks, presentations, video content, model home materials, and event collateral.
Partner with internal and external creative teams to ensure brand consistency and high‑quality storytelling across all channels.
C. Events & Community Engagement
Lead strategy and execution for open houses, broker tours, community events, showcases, and partner activations.
Manage all event logistics including venues, vendors, catering, A/V, signage, permits, staffing, and run‑of‑show.
Build relationships with local municipalities, planning departments, community organizations, and industry partners to support brand visibility and trust.
Track event performance, lead capture, and ROI; ensure accurate lead flow into Salesforce/LeftMain.
D. Marketing Operations & Infrastructure
Own marketing operations within Salesforce/LeftMain, including campaign workflows, UTMs, GA4 tracking, and attribution.
Implement scalable processes for lead routing, segmentation, scoring, and nurture programs.
Manage external agencies, creative partners, media vendors, printers, and event suppliers.
Ensure a consistent and unified brand experience across digital, field, event, and sales environments.
E. Analytics, Reporting & Optimization
Build and maintain reporting dashboards that track pipeline contribution, lead quality, conversion rates, CPL, CAC, and overall campaign performance.
Analyze campaign results and market signals to inform go‑to‑market strategy, pricing considerations, and product positioning.
Present regular performance updates and recommendations to leadership.
Job Requirements and Qualifications
15+ years of experience
in residential real estate, homebuilding, construction, or development‑focused marketing and sales leadership.
Experience supporting builders
(public or private).
Proven ability to support consistent contract volume, absorption, and market growth.
Experience leading integrated marketing programs across direct mail, events, paid media, and community partnerships.
Strong working knowledge of CRM and analytics platforms such as Salesforce, LeftMain, and GA4.
Excellent communication, stakeholder management, and leadership skills with a results‑driven mindset.
Willingness to work occasional evenings or weekends in support of events, open houses, and community initiatives.
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
Industries: Investment Management
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