Geisinger
Join to apply for the
Manager Marketing
role at
Geisinger .
Job Summary
Responsible for all aspects of strategic marketing; planning, strategizing, directing and executing initiatives including strategic plan communications, employee and provider engagement, leadership communications, and miscellaneous operational areas.
Job Duties
Supports and collaborates with the entire Marketing and Communications team in developing and implementing innovative and strategic brand and marketing plans designed to support Geisinger’s strategic plan and goals.
Plans, develops, and implements innovative strategies, budgets, and programs designed to support Geisinger Health Plan's audiences, strategy, operational, and miscellaneous goals.
Gathers and interprets primary data from campaigns, surveys, interviews, focus groups, and other intelligence sources that enable leadership to make informed decisions.
Analyzes and prepares reports for use in the internal communications planning process.
Ensures campaigns, plans, and messaging are designed to increase awareness and understanding among audiences on a variety of organizational priorities and initiatives.
Maintains quality and brand standards.
Ensures that programs capitalize on the integrated nature of the overall Marketing and Communications department.
Engages and educates department colleagues so that all activities make the best use of colleagues’ talents, tools, and expertise.
In partnership with direct supervisor and other departmental, hospital/institute, and system leaders, identifies and effectively communicates strategic opportunities or threats in a timely and credible manner, and assists in developing proactive and reactive strategic internal communications on system issues and activities.
Tracks and reports return on investment; metrics may include enhanced perception among employees, higher engagement scores in annual surveys, increased intranet hits, heightened interactivity with digital communications, higher attendance at forums/employee events, and higher enrollment rates in organizational programs.
Generates innovative solutions and ideas that support Geisinger’s mission.
Leads specific, department-wide initiatives that contribute to the success of Marketing and Communications, even if they are not directly related to day‑to‑day responsibilities.
Supports the management of external vendors such as advertising/PR agencies, consultants, media planning and placement agencies, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc.
Works collaboratively and communicates effectively with direct reports, colleagues, and supervisors.
Fosters a spirit of teamwork and shared success.
Other duties as assigned.
Work is typically performed in an office environment. Accountability for satisfying all job‑specific obligations and compliance with all organization policies and procedures is required. The specific statements in this profile are not intended to be all-inclusive; they represent typical elements considered necessary to successfully perform the job.
Position Details
Manager, Retention and Referrals will work with Physician Liaisons to support referral growth and ensure a smooth process for key service lines.
Assist physician recruitment efforts by creating materials and messaging that highlight Geisinger as an attractive place to practice.
Promote Geisinger providers as trusted experts and enhance patient communications to improve engagement and retention.
Education
Bachelor's Degree (Required)
Experience
Minimum of 5 years of related work experience (Required); Minimum of 1 year of managerial/supervisory experience (Preferred)
Certification(s) and License(s)
Not specified
OUR PURPOSE & VALUES
Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities.
KINDNESS
We strive to treat everyone as we would hope to be treated ourselves.
EXCELLENCE
We treasure colleagues who humbly strive for excellence.
LEARNING
We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
INNOVATION
We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
SAFETY
We provide a safe environment for our patients and members and the Geisinger family.
We offer healthcare benefits for full‑time and part‑time positions from day one, including vision, dental, and domestic partner coverage. Additionally, we encourage an atmosphere of collaboration, cooperation, and collegiality at every level of the organization. We believe a diverse workforce with unique experiences strengthens our team.
We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industry
Hospitals and Health Care
#J-18808-Ljbffr
Manager Marketing
role at
Geisinger .
Job Summary
Responsible for all aspects of strategic marketing; planning, strategizing, directing and executing initiatives including strategic plan communications, employee and provider engagement, leadership communications, and miscellaneous operational areas.
Job Duties
Supports and collaborates with the entire Marketing and Communications team in developing and implementing innovative and strategic brand and marketing plans designed to support Geisinger’s strategic plan and goals.
Plans, develops, and implements innovative strategies, budgets, and programs designed to support Geisinger Health Plan's audiences, strategy, operational, and miscellaneous goals.
Gathers and interprets primary data from campaigns, surveys, interviews, focus groups, and other intelligence sources that enable leadership to make informed decisions.
Analyzes and prepares reports for use in the internal communications planning process.
Ensures campaigns, plans, and messaging are designed to increase awareness and understanding among audiences on a variety of organizational priorities and initiatives.
Maintains quality and brand standards.
Ensures that programs capitalize on the integrated nature of the overall Marketing and Communications department.
Engages and educates department colleagues so that all activities make the best use of colleagues’ talents, tools, and expertise.
In partnership with direct supervisor and other departmental, hospital/institute, and system leaders, identifies and effectively communicates strategic opportunities or threats in a timely and credible manner, and assists in developing proactive and reactive strategic internal communications on system issues and activities.
Tracks and reports return on investment; metrics may include enhanced perception among employees, higher engagement scores in annual surveys, increased intranet hits, heightened interactivity with digital communications, higher attendance at forums/employee events, and higher enrollment rates in organizational programs.
Generates innovative solutions and ideas that support Geisinger’s mission.
Leads specific, department-wide initiatives that contribute to the success of Marketing and Communications, even if they are not directly related to day‑to‑day responsibilities.
Supports the management of external vendors such as advertising/PR agencies, consultants, media planning and placement agencies, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc.
Works collaboratively and communicates effectively with direct reports, colleagues, and supervisors.
Fosters a spirit of teamwork and shared success.
Other duties as assigned.
Work is typically performed in an office environment. Accountability for satisfying all job‑specific obligations and compliance with all organization policies and procedures is required. The specific statements in this profile are not intended to be all-inclusive; they represent typical elements considered necessary to successfully perform the job.
Position Details
Manager, Retention and Referrals will work with Physician Liaisons to support referral growth and ensure a smooth process for key service lines.
Assist physician recruitment efforts by creating materials and messaging that highlight Geisinger as an attractive place to practice.
Promote Geisinger providers as trusted experts and enhance patient communications to improve engagement and retention.
Education
Bachelor's Degree (Required)
Experience
Minimum of 5 years of related work experience (Required); Minimum of 1 year of managerial/supervisory experience (Preferred)
Certification(s) and License(s)
Not specified
OUR PURPOSE & VALUES
Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities.
KINDNESS
We strive to treat everyone as we would hope to be treated ourselves.
EXCELLENCE
We treasure colleagues who humbly strive for excellence.
LEARNING
We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
INNOVATION
We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
SAFETY
We provide a safe environment for our patients and members and the Geisinger family.
We offer healthcare benefits for full‑time and part‑time positions from day one, including vision, dental, and domestic partner coverage. Additionally, we encourage an atmosphere of collaboration, cooperation, and collegiality at every level of the organization. We believe a diverse workforce with unique experiences strengthens our team.
We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industry
Hospitals and Health Care
#J-18808-Ljbffr