Situation
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Senior Creative Director
role at
Situation
Base pay range $125,000.00/yr - $140,000.00/yr
Situation is a leading full‑service marketing and advertising agency specializing in live experience‑based brands, including Broadway’s biggest blockbusters and iconic institutions like The Metropolitan Opera and the Empire State Building. We create ambitious, culturally fluent campaigns that move audiences.
We’re seeking a Senior Creative Director with direct Broadway experience to lead full advertising campaigns for live theatrical brands. This is a hands‑on creative leadership role for someone who understands the unique rhythm of theater marketing — from early key art through opening night and sustained runs — and can translate the magic of live performance into bold, commercial storytelling.
What You’ll Do
Lead creative strategy and execution for a portfolio of Broadway and Off‑Broadway productions
Own campaigns across the full lifecycle of a show
Develop insight‑driven concepts that balance theatrical storytelling with ticket‑selling performance
Translate each show’s identity into cohesive, multi‑platform creative across OOH, digital, social, print, video, broadcast, and experiential
Partner with producers, general managers, and client stakeholders as a primary creative voice on accounts (scope and autonomy scale by level)
Stay hands‑on in your craft (copy, design, or video) while guiding teams toward high creative standards
Lead internal reviews and client presentations with clarity and confidence
Mentor Art Directors and Copywriters, supporting growth and creative consistency
Collaborate with Client Services and Project Management to align creative ambition with budgets, timelines, and resources
Be available for key campaign moments, including openings and major press events (some evenings/weekends expected)
Requirements
Prior, hands‑on experience marketing Broadway or Off‑Broadway (commercial or nonprofit) productions (required)
8+ years of experience in creative roles within agency or entertainment environments
A strong portfolio of integrated, multi‑platform campaigns for theater or live events
Clear storytelling instincts and a strong creative point of view
Experience leading teams and giving actionable creative direction
Confidence presenting work and partnering with clients
Fluency across digital, social, video, and experiential channels; familiarity with emerging tools (including AI) is a plus
Ability to manage multiple campaigns while maintaining high creative standards
Benefits
Health care plan (medical, dental, and vision)
Retirement plan with employer match
Life and disability insurance
Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
Paid family leave
Cold brew coffee, snacks and fresh fruit
Wellness resources
Special access to New York City’s arts and entertainment scene
Our Company Situation is a marketing and advertising agency that builds passionate communities and drives meaningful action for live experience‑based brands across theater, culture, and entertainment. We are part of Situation Group, a collective of award‑winning agencies.
Seniority level Director
Employment type Full‑time
Job function Marketing, Advertising, and Art/Creative
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Senior Creative Director
role at
Situation
Base pay range $125,000.00/yr - $140,000.00/yr
Situation is a leading full‑service marketing and advertising agency specializing in live experience‑based brands, including Broadway’s biggest blockbusters and iconic institutions like The Metropolitan Opera and the Empire State Building. We create ambitious, culturally fluent campaigns that move audiences.
We’re seeking a Senior Creative Director with direct Broadway experience to lead full advertising campaigns for live theatrical brands. This is a hands‑on creative leadership role for someone who understands the unique rhythm of theater marketing — from early key art through opening night and sustained runs — and can translate the magic of live performance into bold, commercial storytelling.
What You’ll Do
Lead creative strategy and execution for a portfolio of Broadway and Off‑Broadway productions
Own campaigns across the full lifecycle of a show
Develop insight‑driven concepts that balance theatrical storytelling with ticket‑selling performance
Translate each show’s identity into cohesive, multi‑platform creative across OOH, digital, social, print, video, broadcast, and experiential
Partner with producers, general managers, and client stakeholders as a primary creative voice on accounts (scope and autonomy scale by level)
Stay hands‑on in your craft (copy, design, or video) while guiding teams toward high creative standards
Lead internal reviews and client presentations with clarity and confidence
Mentor Art Directors and Copywriters, supporting growth and creative consistency
Collaborate with Client Services and Project Management to align creative ambition with budgets, timelines, and resources
Be available for key campaign moments, including openings and major press events (some evenings/weekends expected)
Requirements
Prior, hands‑on experience marketing Broadway or Off‑Broadway (commercial or nonprofit) productions (required)
8+ years of experience in creative roles within agency or entertainment environments
A strong portfolio of integrated, multi‑platform campaigns for theater or live events
Clear storytelling instincts and a strong creative point of view
Experience leading teams and giving actionable creative direction
Confidence presenting work and partnering with clients
Fluency across digital, social, video, and experiential channels; familiarity with emerging tools (including AI) is a plus
Ability to manage multiple campaigns while maintaining high creative standards
Benefits
Health care plan (medical, dental, and vision)
Retirement plan with employer match
Life and disability insurance
Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
Paid family leave
Cold brew coffee, snacks and fresh fruit
Wellness resources
Special access to New York City’s arts and entertainment scene
Our Company Situation is a marketing and advertising agency that builds passionate communities and drives meaningful action for live experience‑based brands across theater, culture, and entertainment. We are part of Situation Group, a collective of award‑winning agencies.
Seniority level Director
Employment type Full‑time
Job function Marketing, Advertising, and Art/Creative
#J-18808-Ljbffr