TikTok
TikTok Shop- Business Communications Manager
TikTok, Los Angeles, California, United States, 90079
TikTok Shop- Business Communications Manager
Responsibilities
Business Communication Needs Assessment & Liaison
Act as bridge between business teams and PR function by translating business needs into clear, actionable PR requests.
Ensure communication efforts closely align with business priorities and deliver measurable impact for key initiatives.
Content Review
Serve as gatekeeper for reviewing all external-facing business communication materials.
Identify and flag materials that require additional review from Communication teams to ensure alignment with communication principles.
Brand & Content Strategy
Support the development of business narratives at both category and platform levels to shape TikTok Shop’s brand positioning.
Maintain the data repository and review process for externally shared business data requests, ensuring accuracy and consistency.
Manage a centralized “Success Stories Hub” to showcase high-quality TikTok Shop success cases for media, partners, and other stakeholders.
Process Development, Gap Identification & Training
Identify communication review process gaps and design effective workflows to address them.
Develop and deliver training programs to improve team awareness, understanding, and adoption of communication processes and best practices.
Qualifications Minimum Qualifications
Bachelor’s degree in Communications, Marketing, or related field with 4+ years of experience in communications or PR, ideally in e-commerce or tech.
Proven ability to translate business needs into impactful communication strategies and manage brand narratives across platforms.
Strong content review and editing skills, ensuring alignment with global brand and communication standards.
Preferred Qualifications
Experience in process development, identifying gaps, and delivering training to enhance team communication practices.
Excellent stakeholder management and collaboration skills, with the ability to liaise effectively between business and communication teams.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about celebrating diverse voices and creating an environment that reflects the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information Compensation: The base salary range for this position in the selected city is $111,467 - $200,556 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day‑one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
Seniority Level Mid‑Senior level.
Employment Type Full‑time.
Job Function Marketing, Public Relations, and Writing/Editing.
Industries Technology, Information and Internet.
#J-18808-Ljbffr
Business Communication Needs Assessment & Liaison
Act as bridge between business teams and PR function by translating business needs into clear, actionable PR requests.
Ensure communication efforts closely align with business priorities and deliver measurable impact for key initiatives.
Content Review
Serve as gatekeeper for reviewing all external-facing business communication materials.
Identify and flag materials that require additional review from Communication teams to ensure alignment with communication principles.
Brand & Content Strategy
Support the development of business narratives at both category and platform levels to shape TikTok Shop’s brand positioning.
Maintain the data repository and review process for externally shared business data requests, ensuring accuracy and consistency.
Manage a centralized “Success Stories Hub” to showcase high-quality TikTok Shop success cases for media, partners, and other stakeholders.
Process Development, Gap Identification & Training
Identify communication review process gaps and design effective workflows to address them.
Develop and deliver training programs to improve team awareness, understanding, and adoption of communication processes and best practices.
Qualifications Minimum Qualifications
Bachelor’s degree in Communications, Marketing, or related field with 4+ years of experience in communications or PR, ideally in e-commerce or tech.
Proven ability to translate business needs into impactful communication strategies and manage brand narratives across platforms.
Strong content review and editing skills, ensuring alignment with global brand and communication standards.
Preferred Qualifications
Experience in process development, identifying gaps, and delivering training to enhance team communication practices.
Excellent stakeholder management and collaboration skills, with the ability to liaise effectively between business and communication teams.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about celebrating diverse voices and creating an environment that reflects the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information Compensation: The base salary range for this position in the selected city is $111,467 - $200,556 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day‑one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
Seniority Level Mid‑Senior level.
Employment Type Full‑time.
Job Function Marketing, Public Relations, and Writing/Editing.
Industries Technology, Information and Internet.
#J-18808-Ljbffr