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Regency Integrated Health Services, LLC

Social Media Coordinator

Regency Integrated Health Services, LLC, Granite Heights, Wisconsin, United States

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Marketing & Communications Geek | Social Media Strategist | Equity & Inclusion Ally | Animal Lover | Proud Toddler Mom Description

The Social Media Coordinator will collaborate with corporate, business line, and skilled nursing facility team members to further build a cohesive brand identity online and create engaging content across all social media platforms.

This position does allow for remote work; however, candidates must reside in Texas.

Essential Functions

Create and execute engaging social media campaigns to increase brand awareness and drive engagement with our brands

Use a consistent brand voice, image, and messaging for our online presence

Manage day-to-day social media activities, including content creation, posting, and monitoring of website traffic from social channels

Engage with our community by responding to comments, reviews, messages, and queries in a timely manner and report to the necessary parties as needed

Collaborate with cross-functional teams for overall marketing goals and to ensure alignment of social media efforts with the missions of our multiple business lines

Monitor and analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement

Confirm appropriate consents are on file to share information

Other duties as assigned

Work in a fast-paced environment, adapting to changing priorities and tight deadlines

Stay up-to-date with the latest social media best practices, trends, and technologies, including the evolving landscape of AI tools for content creation

Excellent written and verbal communication skills

Strong attention to detail and proofreading abilities

Mindfulness of industry regulations regarding patient/resident privacy

Proficiency in creating digital content, graphics, and editing images for social media posting

Exercise discretion and independent judgment

Qualifications

Bachelor’s degree in Marketing, Public Relations, Journalism, Communications, or a related field

Proven work experience as a Social Media Coordinator, Content Creator, or similar role is preferred

Familiarity with social listening tools and platforms is preferred

Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics, is preferred

Seniority level Entry level

Employment type Full-time

Job function Marketing and Sales

Industries Hospitals and Health Care

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