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Atria Management Company

Community Sales Manager

Atria Management Company, Boyertown, Pennsylvania, United States

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Community Sales Manager

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Atria Management Company .

Responsibilities

Manage all aspects of lead generation, including cultivation of external professional relationships with local influencers to increase awareness, reputation, and knowledge of the community.

Partner with the General Manager/Executive Director and Divisional sales team to develop and implement a sales and marketing plan.

Review and analyze available sales data for the community and the market and use this data to create goals and action plans to achieve sales metrics.

Meet established targets for lead and lease conversion as defined in the sales and marketing business plan for the community.

Work with paid referral partners, such as A Place for Mom, to develop and convert leads from referral and professional lead generation sources to confirmed move‑ins.

Respond to all potential leads with timely follow‑up and ensure the CRM system is up to date.

Respond to telephone inquiries remotely and conduct walk‑in and scheduled tours with prospective residents or interested parties.

Facilitate training and continuous coaching for community staff that may field inquiry calls or conduct tours.

Make outbound sales calls to schedule community visits and advance the sales process.

Promote and facilitate on‑site and off‑site events that drive lead generation and community tours.

Manage the community marketing budget and maintain promotional branded material inventory.

Collaborate with the General Manager/Executive Director to develop an effective internal referral program with residents.

Ensure community spaces—apartments, model units, common areas, and grounds—are staged, marketable, and aligned with company standards.

Maintain detailed information in the CRM system from all lead sources.

Negotiate incentives and terms of rental agreements with prospective residents within company standards.

Visit competitors regularly and maintain up‑to‑date information as directed by the company.

Perform other duties as needed or assigned.

Qualifications

Bachelor’s degree in a related field or equivalent experience (preferred).

Two (2) years of direct sales experience with a proven track record of setting goals and achieving results.

Proficient at creating relationships through telephone, face‑to‑face, networking events, and on‑site lead generation events.

Exceptional persuasive problem‑solving skills.

Ability to work under pressure with a high demand for results.

Willingness to travel within the local market to attend events for lead generation.

Proficient with CRM tracking systems and Microsoft Office Suite.

Position may require driving responsibilities (company or personal vehicle).

Must possess a valid driver’s license.

Benefits

Paid holidays and PTO.

Year‑long anniversary rewards for community employees (classification dependent).

Health, Dental, Vision, and Life Insurance.

Retirement Savings Plan/401(k) employer match.

Tuition reimbursement (U.S.-based communities).

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