Sonida Senior Living
Inside Sales Representative (Trusted Advisor)
Sonida Senior Living, Dallas, Texas, United States, 75215
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Inside Sales Representative (Trusted Advisor)
role at
Sonida Senior Living
Sonida Senior Living is one of the nation’s leading operators of independent living, assisted living and memory care communities for senior adults. The company operates 96 communities that are home to nearly 12,000 residents across 20 states, providing comfortable, safe, affordable communities where residents can form friendships, enjoy new experiences and receive personalized care from dedicated team members who treat them like family.
Job Description The Inside Sales Representative is a critical team member in our sales organization, providing a best-in-class experience for potential resident families as they begin the process to find an appropriate senior living community. The Inside Sales Representative must be seen as a Trusted Advisor and help potential residents understand the process and the SSL options based on their needs. Inside Sales Representatives should have experience in the senior living space, working with potential resident families to place them in appropriate senior living communities. The role requires a team-first attitude, collaboration with local Sales Directors, and referral source organizations.
Core Responsibilities
Take incoming inquiries from APFM, Sonida Web, Caring.com and others for potential resident families, and guide them through the process of finding a home in the SSL portfolio.
Prioritize speed-to-lead practices.
Book in-person (occasionally virtual) tours between prospect families and community Sales Directors or designated on-site back-ups, achieving strong conversion in this area.
Ensure potential resident families have necessary information to attend tours by providing day-before or day-of reminders, and follow-up after the community tour.
Work within a given geography and team with Sales Directors from the associated communities and appropriate referral organizations (A Place For Mom, Caring, etc.).
Maintain knowledge of each community the TA supports—pricing, availability, LOC, amenities, etc.
Communicate effectively with prospective families and community teams.
Provide general information about senior living and the process of finding a new home; the Inside Sales Representative should be viewed as a trusted advisor.
Remote work opportunity with some travel or time spent in communities.
Demonstrate excellent CRM knowledge and use.
Work with Sales Directors to move families toward a MI.
Nurture new leads and existing leads to assist communities with conversion within the sales process.
Education and Experience
Bachelor’s degree in business, communication, marketing or related field.
Minimum of 10+ years in a sales and marketing function, preferably in the senior living space.
Skill / Knowledge Requirements
Ability to quickly understand industry-specific sales and market dynamics and incorporate knowledge into all initiatives.
Track record of creating and executing new sales and marketing programs successfully, on time and on budget.
Work closely with local CLTs, emphasizing Sales Directors, while collaborating with home-office colleagues and Operations leadership.
Success with local-community outreach and the ability to identify referral sources and create best-practices shared with other Sales Directors.
Effective written and oral communication skills.
Ability to complete multiple tasks and high volume of work on deadline.
Strong proficiency with PC programs including Microsoft Word, Excel, PowerPoint, Outlook and designated CRM (Yardi, Welcome Home or other).
Seniority level Mid-Senior level
Employment type Full-time
Job function Sales and Business Development
Industries Individual and Family Services
Location Dallas, TX
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Inside Sales Representative (Trusted Advisor)
role at
Sonida Senior Living
Sonida Senior Living is one of the nation’s leading operators of independent living, assisted living and memory care communities for senior adults. The company operates 96 communities that are home to nearly 12,000 residents across 20 states, providing comfortable, safe, affordable communities where residents can form friendships, enjoy new experiences and receive personalized care from dedicated team members who treat them like family.
Job Description The Inside Sales Representative is a critical team member in our sales organization, providing a best-in-class experience for potential resident families as they begin the process to find an appropriate senior living community. The Inside Sales Representative must be seen as a Trusted Advisor and help potential residents understand the process and the SSL options based on their needs. Inside Sales Representatives should have experience in the senior living space, working with potential resident families to place them in appropriate senior living communities. The role requires a team-first attitude, collaboration with local Sales Directors, and referral source organizations.
Core Responsibilities
Take incoming inquiries from APFM, Sonida Web, Caring.com and others for potential resident families, and guide them through the process of finding a home in the SSL portfolio.
Prioritize speed-to-lead practices.
Book in-person (occasionally virtual) tours between prospect families and community Sales Directors or designated on-site back-ups, achieving strong conversion in this area.
Ensure potential resident families have necessary information to attend tours by providing day-before or day-of reminders, and follow-up after the community tour.
Work within a given geography and team with Sales Directors from the associated communities and appropriate referral organizations (A Place For Mom, Caring, etc.).
Maintain knowledge of each community the TA supports—pricing, availability, LOC, amenities, etc.
Communicate effectively with prospective families and community teams.
Provide general information about senior living and the process of finding a new home; the Inside Sales Representative should be viewed as a trusted advisor.
Remote work opportunity with some travel or time spent in communities.
Demonstrate excellent CRM knowledge and use.
Work with Sales Directors to move families toward a MI.
Nurture new leads and existing leads to assist communities with conversion within the sales process.
Education and Experience
Bachelor’s degree in business, communication, marketing or related field.
Minimum of 10+ years in a sales and marketing function, preferably in the senior living space.
Skill / Knowledge Requirements
Ability to quickly understand industry-specific sales and market dynamics and incorporate knowledge into all initiatives.
Track record of creating and executing new sales and marketing programs successfully, on time and on budget.
Work closely with local CLTs, emphasizing Sales Directors, while collaborating with home-office colleagues and Operations leadership.
Success with local-community outreach and the ability to identify referral sources and create best-practices shared with other Sales Directors.
Effective written and oral communication skills.
Ability to complete multiple tasks and high volume of work on deadline.
Strong proficiency with PC programs including Microsoft Word, Excel, PowerPoint, Outlook and designated CRM (Yardi, Welcome Home or other).
Seniority level Mid-Senior level
Employment type Full-time
Job function Sales and Business Development
Industries Individual and Family Services
Location Dallas, TX
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