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FDE LLC, d/b/a Ashley Northeast

General Sales Manager in Training - LI West Area

FDE LLC, d/b/a Ashley Northeast, East Garden Mobile Home Village, Kansas, United States

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General Sales Manager in Training - LI West Area Join to apply for the General Sales Manager in Training - LI West Area role at FDE LLC, d/b/a Ashley Northeast. Are you an experienced leader with a passion for building high-performing teams, delivering outstanding guest experiences, and driving sales performance? Join Factory Direct Enterprises LLC, one of the largest licensees of Ashley Furniture. With strong earning potential, robust benefits, and a culture focused on development and recognition, this is your opportunity to lead with impact.

About Us FDE represents Ashley, the number one selling furniture brand in the world and the leading retailer of furniture and bedding in the United States.

Compensation and Benefits

Base salary ranging from $65,000 to $80,000 based on experience, qualifications, and store assignment

Annual bonus opportunities with potential to earn up to $89,700 in additional pay, based on performance and company results

Paid 13-week leadership training program through the Ashley Sales Academy

Quarterly and annual awards to recognize top performance

401(k) retirement plan with company match

Paid time off, holiday pay, and a paid day off for your birthday

Medical, dental, and vision coverage with plans starting at $25 per week

Employee discounts on products and services

Referral bonuses of up to $1,000 for recommending successful candidates

Our Culture and Team Member Programs

Hope to Dream: Helps provide beds to children in need through proceeds from mattress sales

Give a Day: Paid time off annually to volunteer with a recognized non-profit organization

Corporate Chaplains: Confidential support for life challenges such as grief, family, and wellness needs

Life Resources: Quarterly sessions focused on finances, relationships, and health

Team Member Relief Fund: Financial assistance during unexpected life events

SmartDollar: Free financial wellness platform for budgeting, saving, and debt reduction

Your Role: General Sales Manager The General Sales Manager is responsible for overseeing the full sales operation within their assigned location. This role involves developing and executing sales strategies, managing a high-performing team, and ensuring all sales objectives are achieved. The General Sales Manager leads by example, staying positioned to impact (P2I) on the floor, driving results through coaching, planning, and collaboration with other departments. You will have a designated "Home Store" at one of our Long Island West locations; Valley Stream, Carle Place, Atlas Park - with the expectation for you to be flexible in working location according to meet the business need.

Key Responsibilities

Sales Strategy and Leadership

Create and execute comprehensive sales strategies to meet revenue and profitability goals

Analyze sales trends and data to identify areas for improvement and opportunities for growth

Set and monitor clear performance goals for all sales roles

Provide regular coaching, direction, and performance feedback to sales managers and team members

FDE’s Sales Leadership Processes

Manage staffing levels to align with store traffic and turnoverOversee onboarding and cultural integration of new team members

Support development and performance management of all team members

Ensure consistent execution of the Ashley Proven Sales Process

Lead prospecting and follow-up efforts to grow the customer base

Ensure compliance and high standards across all sales activities

Maintain active presence on the sales floor to coach in real-time (Position to Impact)

Leadership Development

Apply principles from FDE’s Leadership Toolkit

Participate in leadership and vendor training, manager meetings, and development sessions

Mentor future leaders including Sales Managers, Assistant Managers, and Trusted Advisors

Daily Store Operations

Lead daily huddles and coaching scrimmages to set the tone for the team

Assign team opportunities and assist with guest interactions

Guide team members in developing sales techniques and exceeding KPIs

Sales and Business Performance

Achieve store-specific sales budgets by managing team execution and staffing-to-traffic ratios

Improve sales performance in areas such as close rate, average sale, and sales per guest

Track and manage key metrics including protection plan sales, sleep category, net margin, financing applications, and appointment rates

Monitor and improve Net Promoter Score (NPS) and reduce Total Piece Exception Rate

Showroom and Compliance Standards

Lead weekly Perfect Store Visit meetings to maintain operational alignment

Ensure the store remains clean, organized, and guest-ready

Regularly coach, assist, and manage team performance through active engagement

Schedule Requirements

Full-time, minimum of 40 hours per week including weekends

Additional hours may be required during peak periods, holidays, or business needs

Two scheduled days off per week, excluding holidays or blackout periods

Regular, in-person attendance at the assigned store is required

Qualifications

High motivation, strong leadership mindset, and excellent interpersonal skills

Experience in retail leadership, sales management, or a similar role required

Ability to drive performance through accountability, coaching, and team development

Skilled in managing priorities, solving problems, and making data-informed decisions

Strong communication and organizational abilities

Proficiency in Microsoft Office (Word, Excel, PowerPoint); ability to learn internal systems

Benefits

Health insurance

Dental insurance

Vision insurance

Life insurance

Paid time off

401(k) with employer match

Employee discount

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