Emerald Lawns, LLC
POSITION SUMMARY:
This role is responsible for the day‑to‑day execution, monitoring, and optimization of Google Ads and Local Service Ads (LSAs) across multiple brands and locations. The primary focus is LSA management and performance, with secondary support for Google Search campaigns. This role executes against strategy set by the Paid Media Manager and Head of Marketing and ensures campaigns are running cleanly, efficiently, and without disruption.
This is a hands‑on execution role, not a strategy or vendor‑management position.
KEY RESPONSIBILITIES Local Service Ads (Primary Focus)
Manage LSAs across all active locations and brands
Add and launch new locations into LSAs as markets expand
Monitor budgets, impression share, lead volume, and CPL daily
Increase or decrease budgets in real time based on performance
Proactively manage licensing, insurance, and compliance to avoid downtime
Monitor lead quality and escalate issues with routing or intake
Coordinate with the Project Manager on reporting and issue resolution
Google Search Ads (Secondary Focus)
Execute changes to existing Search campaigns based on direction from the Paid Media Manager
Implement ad copy updates, extensions, and asset changes
Assist with keyword hygiene, negatives, and search term reviews
Support testing initiatives (ad copy, landing pages, bidding changes)
Monitoring & QA
Daily performance checks to ensure campaigns are live and healthy
Identify anomalies (sudden CPL spikes, drops in volume, paused locations)
Ensure tracking is firing correctly for calls and forms
Flag issues quickly to the Paid Media Manager and Project Manager
Provide weekly performance summaries and insights
Work closely with:
Paid Media Manager (strategy & prioritization)
Project Manager / BI (reporting & dashboards)
Intake / Head of Marketing (lead quality & speed‑to‑lead issues)
QUALIFICATIONS
3–6 years hands‑on experience managing
Google Ads
Direct experience managing
Local Service Ads (LSAs)
at scale
Strong understanding of bidding strategies, budgets, and pacing
Experience with call tracking and form conversion tracking
Detail‑oriented with strong QA instincts
Ability to identify issues quickly and escal…
Execution‑first mindset — focused on accuracy and consistency
Comfortable working within defined strategy and guardrails
Proactive in identifying problems before they impact performance
Organized, dependable, and responsive
Calm under pressure during peak season or high spend periods
Reporting Structure
Reports to: Paid Media Manager
Works closely with: Project Manager / BI, Head of Marketing, SEO & CRO teams
What Success Looks Like
LSAs running across all eligible locations with minimal downtime
Budgets actively managed to maximize lead volume at target CPL
No surprise pauses due to licensing or setup issues
Clean, stable Google Ads performance with issues surfaced early
Paid Media Manager and leadership trust the execution layer
WE OFFER:
Competitive salary and comprehensive benefits package
Competitive pay - Life is expensive! We believe in paying well
Your job is safe with us. We are a fast‑growing company, which means you will have opportunities to advance your career – we promote from within!
Do you want to work with your friend? We offer a referral bonus!
Affordable health care packages that include medical, dental, vision and life insurance
401K, 6 Company Paid Holidays, Paid Vacation
Fun team celebrations year‑round!
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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This is a hands‑on execution role, not a strategy or vendor‑management position.
KEY RESPONSIBILITIES Local Service Ads (Primary Focus)
Manage LSAs across all active locations and brands
Add and launch new locations into LSAs as markets expand
Monitor budgets, impression share, lead volume, and CPL daily
Increase or decrease budgets in real time based on performance
Proactively manage licensing, insurance, and compliance to avoid downtime
Monitor lead quality and escalate issues with routing or intake
Coordinate with the Project Manager on reporting and issue resolution
Google Search Ads (Secondary Focus)
Execute changes to existing Search campaigns based on direction from the Paid Media Manager
Implement ad copy updates, extensions, and asset changes
Assist with keyword hygiene, negatives, and search term reviews
Support testing initiatives (ad copy, landing pages, bidding changes)
Monitoring & QA
Daily performance checks to ensure campaigns are live and healthy
Identify anomalies (sudden CPL spikes, drops in volume, paused locations)
Ensure tracking is firing correctly for calls and forms
Flag issues quickly to the Paid Media Manager and Project Manager
Provide weekly performance summaries and insights
Work closely with:
Paid Media Manager (strategy & prioritization)
Project Manager / BI (reporting & dashboards)
Intake / Head of Marketing (lead quality & speed‑to‑lead issues)
QUALIFICATIONS
3–6 years hands‑on experience managing
Google Ads
Direct experience managing
Local Service Ads (LSAs)
at scale
Strong understanding of bidding strategies, budgets, and pacing
Experience with call tracking and form conversion tracking
Detail‑oriented with strong QA instincts
Ability to identify issues quickly and escal…
Execution‑first mindset — focused on accuracy and consistency
Comfortable working within defined strategy and guardrails
Proactive in identifying problems before they impact performance
Organized, dependable, and responsive
Calm under pressure during peak season or high spend periods
Reporting Structure
Reports to: Paid Media Manager
Works closely with: Project Manager / BI, Head of Marketing, SEO & CRO teams
What Success Looks Like
LSAs running across all eligible locations with minimal downtime
Budgets actively managed to maximize lead volume at target CPL
No surprise pauses due to licensing or setup issues
Clean, stable Google Ads performance with issues surfaced early
Paid Media Manager and leadership trust the execution layer
WE OFFER:
Competitive salary and comprehensive benefits package
Competitive pay - Life is expensive! We believe in paying well
Your job is safe with us. We are a fast‑growing company, which means you will have opportunities to advance your career – we promote from within!
Do you want to work with your friend? We offer a referral bonus!
Affordable health care packages that include medical, dental, vision and life insurance
401K, 6 Company Paid Holidays, Paid Vacation
Fun team celebrations year‑round!
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr