Executive and Employee Social Media Manager

J.P Morgan is seeking an experienced and strategic Social Media Manager to lead, and measure, employee advocacy and engagement on social media platforms, with a primary focus on LinkedIn. As the digital cornerstone for global networking, career discussions, and business growth, LinkedIn is the primary platform for J.P. Morgan employee use.

As an Executive and Employee Social Media Manager within the Global Social Media team at J.P. Morgan, you will promote and measure employee advocacy and engagement on social media platforms, primarily LinkedIn. You will support our employee advocacy and LinkedIn Sales Navigator efforts, provide internal education and guidance, manage the Corporate & Investment Banking (CIB) Ambassador programs, and ensure adherence to controls and guardrails to protect our employees and the firm. This role offers the opportunity to leverage your deep understanding of social selling, content creation, social media analytics, and B2B marketing in a dynamic and collaborative environment.

Job responsibilities:

Provide guidance, support, and guardrails for employees regarding social media practices

Oversee and execute the onboarding and off boarding of CIB program participants

Communicate updates of program progress and results, providing consistent measurement

Create and maintain employee forward-facing editorial calendars for Ambassador programs, with coherent content pillars

Create and publish content on behalf of Ambassadors, ensuring high-quality visuals and graphics alongside strong copywriting

Analyze program performance, providing insights and recommendations for continuous improvement

Conduct training sessions to educate employees on the firm’s social media policy, ensuring employees are well-informed and compliant with social media guidelines

Collaborate with key partners across risk, controls, legal and compliance to protect the firm and employees by adhering to regulatory and line of business requirements

Oversee industry trends and platform updates

Lead and inspire a team of two direct reports

Foster a collaborate and creative work environment, encouraging innovation

Required qualifications, capabilities, and skills:

Enthusiastic team player who is able to work closely with senior stakeholders across several departments including: banking, research, compliance, legal, technology, communications, marketing, and risk

Bachelor’s degree

8+ years of professional work experience

Significant experience working in Social Media and/or in Executive Communications and in-depth knowledge of LinkedIn and its capabilities, including experience with LinkedIn Sales Navigator

Possess a strong leadership presence, excellent presentation skills and the ability to convey decisions with clarity

Sound judgment and high-quality written, verbal, and interpersonal communication skills

Ability to cultivate relationships in the firm across divisions and lines of business globally

Experience building out social media employee advocacy programs, primarily on LinkedIn

Strong knowledge and passion for keeping up to speed on the social media landscape

Strong organizational skills and ability to manage several tasks simultaneously, effectively communicating on project timeline, status and results

Familiarity with social media publishing and analytics tools (Hearsay, Sprinklr, etc.)

Preferred Qualifications, Capabilities, and Skills

Adobe Creative Suite proficiency preferred

Financial Services experiences preferred

#J-18808-Ljbffr