General Motors
Chevrolet Assistant Retail Marketing Manager
General Motors, Warren, Michigan, United States, 48091
The Role:
The Chevrolet Retail Marketing team is responsible for leading Chevrolet’s retail go-to-market campaigns. This position will actively assist in monthly retail messaging strategy and execution while providing subject matter expertise and guidance to cross‑functional teams and senior leadership. This individual will lead and support relations with several external partners. Day‑to‑day activities will involve a high level of flexibility, the need to make independent decisions, while maintaining accuracy, creativity, and initiative. This is your opportunity to work on this iconic automotive brand and join a dedicated, fast‑paced, dynamic and highly engaged team.
Key Responsibilities
Assist the Retail Marketing Manager in Chevrolet GTM strategy and execution
Independently pursue opportunities to strategically position Chevrolet’s most important nameplates with retail messaging
Assist in the development and deployment of Retail Scope of Business and Retail Run the Business
Manage relationships with external partners (creative agencies, media agencies, adjacency support organizations)
Provide cross‑functional collaboration on retail strategies
Serve as the primary subject matter expertise on digital go‑to‑market messaging tactics (dealer website of choice, social, display)
Collaborate with Chevrolet’s Tier 3 team to ensure the GTM strategy is effectively implemented across dealer websites
Support the development and execution of strategic initiatives for Chevrolet’s Local Marketing Association.
Act as a key communication conduit to the Chevrolet Regional Operations team
Assist on the understanding and execution of GM/GMF incentives & programs
Employee will be required to perform duties outside of normal scope on occasion
Minimum Qualifications
5+ experience within the automotive industry, preferably in sales, marketing, planning, or product management
Ability to think strategically and integrate many different perspectives and viewpoints
Must be able to generate, comprehend and display information from various data sources into a cohesive story that explains the key drivers
Knowledge of automotive market, GM products and competitive environment
High level of computer and systems skills (including Excel, Word, and PowerPoint)
Occasional travel is required
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Key Responsibilities
Assist the Retail Marketing Manager in Chevrolet GTM strategy and execution
Independently pursue opportunities to strategically position Chevrolet’s most important nameplates with retail messaging
Assist in the development and deployment of Retail Scope of Business and Retail Run the Business
Manage relationships with external partners (creative agencies, media agencies, adjacency support organizations)
Provide cross‑functional collaboration on retail strategies
Serve as the primary subject matter expertise on digital go‑to‑market messaging tactics (dealer website of choice, social, display)
Collaborate with Chevrolet’s Tier 3 team to ensure the GTM strategy is effectively implemented across dealer websites
Support the development and execution of strategic initiatives for Chevrolet’s Local Marketing Association.
Act as a key communication conduit to the Chevrolet Regional Operations team
Assist on the understanding and execution of GM/GMF incentives & programs
Employee will be required to perform duties outside of normal scope on occasion
Minimum Qualifications
5+ experience within the automotive industry, preferably in sales, marketing, planning, or product management
Ability to think strategically and integrate many different perspectives and viewpoints
Must be able to generate, comprehend and display information from various data sources into a cohesive story that explains the key drivers
Knowledge of automotive market, GM products and competitive environment
High level of computer and systems skills (including Excel, Word, and PowerPoint)
Occasional travel is required
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