Volkswagen Group Services GmbH
Project Management Specialist - Sales Enablement & Strategic Campaign Manager (f
Volkswagen Group Services GmbH, Los Angeles, California, United States
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Project Management Specialist - Sales Enablement & Strategic Campaign Manager (f/m/d) We are CARIAD, the automotive software company of the Volkswagen Group. Our teams build automotive software platforms and digital customer functions for iconic brands like Audi, Volkswagen, and Porsche – supporting the Volkswagen Group in becoming the leading automotive technology company. With CARIDIANS in Germany, the USA, China, Estonia, and India, we are transforming automotive mobility for everyone.
Join us and be part of this exciting journey!
YOUR TEAM We are Volkswagen Group Info Service AG, the central interface to mobility data by multiple Volkswagen Group brands. As an independent legal entity, the Volkswagen Group Info Services AG is the creator and home of the Data Hub. With insights from various data sources, Volkswagen Group Info Services AG shapes services and products, and thuslaysthe foundation for the commercial data business generating new revenue streams through licensing of data products. Volkswagen Group Info Services AG acts astrustedpartner for the Volkswagen Group.Volkswagen Group Info Service AGis powered by a growing team of experts dedicated to developing and delivering data-driven solutions innovation forward.You’llbe working with CARIAD SE on behalf of VW GIS, contributing to the next big leap in the data industry.
We are looking for a marketing professional who develops and manages campaign strategies that empower our sales organization and fuel e-commerce growth. In this role, you willprovidecustomer-centric insights, tools, and training to ensure that our sales and digital channels are equipped with data-backed materials, compelling stories, and targeted enablement initiatives that boost lead conversion, customer acquisition, and retention.
WHAT YOU WILL DO
Define buying center profiles, lead generation logic, and acquisition strategies based on customer needs, market trends, and business priorities
Create and maintain sales storytelling concepts, product bundles, value propositions, and training materials that enhance the effectiveness of sales and account teams
Drive digital sales enablement by supporting the setup and optimization of e-commerce campaigns, tools, and customer journeys that convert leads into online revenue
Work closely with Marketing, Sales, and Product teams to develop cohesive enablement assets including presentations, pitches, and landing page concepts ensuring consistency across all channels
Design and deliver sales enablement training sessions, workshops, and onboarding materials to ensure adoption and consistent use of campaign assets
Track and analyze campaign performance and e-commerce metrics translating insights into actionable improvements for future campaigns and enablement strategies
WHO YOU ARE
7+ years of experience in Marketing, Growth, Sales Enablement, or Campaign Management
Background in B2B or digital/SaaS environments with a focus on customer acquisition or e-commerce
Strong understanding of campaign planning, lead generation, and buying behavior
Ability to create sales narratives, value propositions, and enablement materials
Familiar with digital marketing and e-commerce concepts, customer journeys, conversion principles, and the use of e-commerce platforms or digital sales tools
Strong analytical skills to evaluate campaign results and derive improvements
Proficiency with common marketing and sales tools (CRM, automation, analytics)
Excellent communication and presentation skills
Customer-centric with a focus on clarity and impact
Experience delivering trainings or workshops
Structured, hands-on, and solution-oriented
Fluent in German and English
NICE TO KNOW
Remote work options
Temporary work from abroad in selected countries
At CARIAD, we embrace individuality and diversity because we believe our differences make us stronger. We actively seek to build teams with a variety of backgrounds, perspectives, and experiences. Our goal is to create an environment where everyone feels valued and empowered to contribute. If you need assistance with your application due to a disability, please reach out to us at careers@cariad.technology - we are happy to support you.
Job ID: 19411
Company: CARIAD SE
Location: München, DE, 80807
Working Model: Full-time
Contract Type: Unlimited
Remote Working: By agreement
Why CARIAD? We believe that how we work together is just as important as the technology we create. We strive to take action with a can-do attitude, and value speed over perfection. We aim to collaborate with mutual trust, taking accountability for our actions. We foster transparency and welcome diverse perspectives as we learn, adapt, and grow together.
Notice | This job portal is provided and operated centrally by Volkswagen AG. The job vacancies shown in the job portal, as well as further information, are defined and managed by the respective Group companies and only provided centrally on a systemic basis by Volkswagen AG in its role as provider of the job portal.
#J-18808-Ljbffr
Project Management Specialist - Sales Enablement & Strategic Campaign Manager (f/m/d) We are CARIAD, the automotive software company of the Volkswagen Group. Our teams build automotive software platforms and digital customer functions for iconic brands like Audi, Volkswagen, and Porsche – supporting the Volkswagen Group in becoming the leading automotive technology company. With CARIDIANS in Germany, the USA, China, Estonia, and India, we are transforming automotive mobility for everyone.
Join us and be part of this exciting journey!
YOUR TEAM We are Volkswagen Group Info Service AG, the central interface to mobility data by multiple Volkswagen Group brands. As an independent legal entity, the Volkswagen Group Info Services AG is the creator and home of the Data Hub. With insights from various data sources, Volkswagen Group Info Services AG shapes services and products, and thuslaysthe foundation for the commercial data business generating new revenue streams through licensing of data products. Volkswagen Group Info Services AG acts astrustedpartner for the Volkswagen Group.Volkswagen Group Info Service AGis powered by a growing team of experts dedicated to developing and delivering data-driven solutions innovation forward.You’llbe working with CARIAD SE on behalf of VW GIS, contributing to the next big leap in the data industry.
We are looking for a marketing professional who develops and manages campaign strategies that empower our sales organization and fuel e-commerce growth. In this role, you willprovidecustomer-centric insights, tools, and training to ensure that our sales and digital channels are equipped with data-backed materials, compelling stories, and targeted enablement initiatives that boost lead conversion, customer acquisition, and retention.
WHAT YOU WILL DO
Define buying center profiles, lead generation logic, and acquisition strategies based on customer needs, market trends, and business priorities
Create and maintain sales storytelling concepts, product bundles, value propositions, and training materials that enhance the effectiveness of sales and account teams
Drive digital sales enablement by supporting the setup and optimization of e-commerce campaigns, tools, and customer journeys that convert leads into online revenue
Work closely with Marketing, Sales, and Product teams to develop cohesive enablement assets including presentations, pitches, and landing page concepts ensuring consistency across all channels
Design and deliver sales enablement training sessions, workshops, and onboarding materials to ensure adoption and consistent use of campaign assets
Track and analyze campaign performance and e-commerce metrics translating insights into actionable improvements for future campaigns and enablement strategies
WHO YOU ARE
7+ years of experience in Marketing, Growth, Sales Enablement, or Campaign Management
Background in B2B or digital/SaaS environments with a focus on customer acquisition or e-commerce
Strong understanding of campaign planning, lead generation, and buying behavior
Ability to create sales narratives, value propositions, and enablement materials
Familiar with digital marketing and e-commerce concepts, customer journeys, conversion principles, and the use of e-commerce platforms or digital sales tools
Strong analytical skills to evaluate campaign results and derive improvements
Proficiency with common marketing and sales tools (CRM, automation, analytics)
Excellent communication and presentation skills
Customer-centric with a focus on clarity and impact
Experience delivering trainings or workshops
Structured, hands-on, and solution-oriented
Fluent in German and English
NICE TO KNOW
Remote work options
Temporary work from abroad in selected countries
At CARIAD, we embrace individuality and diversity because we believe our differences make us stronger. We actively seek to build teams with a variety of backgrounds, perspectives, and experiences. Our goal is to create an environment where everyone feels valued and empowered to contribute. If you need assistance with your application due to a disability, please reach out to us at careers@cariad.technology - we are happy to support you.
Job ID: 19411
Company: CARIAD SE
Location: München, DE, 80807
Working Model: Full-time
Contract Type: Unlimited
Remote Working: By agreement
Why CARIAD? We believe that how we work together is just as important as the technology we create. We strive to take action with a can-do attitude, and value speed over perfection. We aim to collaborate with mutual trust, taking accountability for our actions. We foster transparency and welcome diverse perspectives as we learn, adapt, and grow together.
Notice | This job portal is provided and operated centrally by Volkswagen AG. The job vacancies shown in the job portal, as well as further information, are defined and managed by the respective Group companies and only provided centrally on a systemic basis by Volkswagen AG in its role as provider of the job portal.
#J-18808-Ljbffr