Drive Shack Inc.
Drive Shack is a modern entertainment destination that blends the energy of nightlife with the fun of tech-driven golf games. We’re all about creating spaces where guests can relax, connect, and make lasting memories.
With interactive golf experiences, chef-inspired food, and craft cocktails, we offer something for everyone from casual nights out to birthdays and corporate events. At Drive Shack, great food, good vibes, and friendly competition come together for an unforgettable time.
Job Purpose The National Director of Sales is responsible for driving, aligning, and scaling event and group revenue performance across Drive Shack’s national portfolio. This role serves as the connective thread between brand strategy, on-site sales execution, and operational delivery ensuring each location performs at a high level while presenting a consistent, differentiated market presence.
This position leads through influence, systems, and standards. The National Director of Sales partners closely with the Director of Operations to elevate the brand, optimize revenue mix, and ensure that sales strategy translates into operationally executable, repeatable success across all locations.
Success in this role is measured by national revenue growth, consistency across markets, pipeline health, team effectiveness, and sustained client retention, not just isolated wins.
Responsibilities
Own national event and group revenue strategy across all Drive Shack locations
Establish scalable sales frameworks that balance inbound lead conversion, outbound generation, and strategic account development
Set and monitor national performance standards for response time, conversion rates, pipeline coverage, and forecasting accuracy
Analyze cross-market performance to identify trends, risks, and growth opportunities
Partner directly with the Director of Operations to align sales strategy with operational capacity, guest experience, and brand objectives
Oversee inbound lead flow distribution and conversion standards across all locations
Ensure CRM discipline, data integrity, and reporting consistency nationwide
Review pipeline health and forecast accuracy at both location and national levels
Support Directors of Sales and Event Sales Managers on complex, high-value, or multi-location opportunities
Create visibility and accountability around revenue pacing and goal attainment
Lead, mentor, and develop location-level Directors of Sales and Event Sales Managers
Establish clear role expectations, performance benchmarks, and accountability frameworks
Standardize onboarding, training, and sales enablement tools across locations
Coach leaders on deal strategy, team development, and market execution
Build a performance culture rooted in ownership, professionalism, and measurable outcomes
Drive national and regional business development strategies to generate repeat and enterprise-level clients
Cultivate relationships with key corporate planners, agencies, and strategic partners
Support locations in building sustainable pipelines beyond one-off events
Identify non-traditional and innovative approaches to market penetration and brand visibility
Guide conversion of single-location clients into multi-location or recurring partners
Establish national standards for sales-to-operations handoffs and execution readiness
Ensure clarity and alignment between sales promises and on-site delivery
Lead post-event review strategies focused on retention, referrals, and lifetime client value
Use performance data and client feedback to refine sales strategy and improve outcomes
Qualifications
8+ years of experience in event sales, hospitality sales, or experiential entertainment venues
Proven success leading revenue-generating teams across multiple locations or markets
Strong strategic thinker with hands-on operational and sales acumen
Demonstrated ability to scale systems, standards, and performance across diverse teams
Exceptional communication, influence, and leadership skills
Comfortable partnering with senior operations leadership and executive stakeholders
High proficiency with CRM platforms, reporting, and sales performance analytics
Ability to operate autonomously, travel as needed, and lead in fast-paced environments
Working Conditions
Full-time national leadership role with regular travel between locations
Combination of on-site venue presence, office work, and external market engagement
Evening and weekend availability required based on business needs
High-energy, guest-facing environments with performance-driven expectations
Competitive base salary plus performance-based incentive plan
National leadership role with direct impact on brand growth and revenue strategy
Close partnership with executive operations leadership
Authority to shape national sales standards, structure, and strategy
Access to premium venues for client engagement and relationship development
Career growth opportunities within a scaling, multi-brand organization
Employee discounts and venue perks (food, beverage, and experiences)
Medical, dental, and vision benefits, plus paid time off and holidays (where applicable)
Drive Shack is committed to equal opportunity in the workplace, preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. Additionally, Drive Shack takes action to prevent retaliation and to create a respectful, equitable and inclusive environment for everyone.
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With interactive golf experiences, chef-inspired food, and craft cocktails, we offer something for everyone from casual nights out to birthdays and corporate events. At Drive Shack, great food, good vibes, and friendly competition come together for an unforgettable time.
Job Purpose The National Director of Sales is responsible for driving, aligning, and scaling event and group revenue performance across Drive Shack’s national portfolio. This role serves as the connective thread between brand strategy, on-site sales execution, and operational delivery ensuring each location performs at a high level while presenting a consistent, differentiated market presence.
This position leads through influence, systems, and standards. The National Director of Sales partners closely with the Director of Operations to elevate the brand, optimize revenue mix, and ensure that sales strategy translates into operationally executable, repeatable success across all locations.
Success in this role is measured by national revenue growth, consistency across markets, pipeline health, team effectiveness, and sustained client retention, not just isolated wins.
Responsibilities
Own national event and group revenue strategy across all Drive Shack locations
Establish scalable sales frameworks that balance inbound lead conversion, outbound generation, and strategic account development
Set and monitor national performance standards for response time, conversion rates, pipeline coverage, and forecasting accuracy
Analyze cross-market performance to identify trends, risks, and growth opportunities
Partner directly with the Director of Operations to align sales strategy with operational capacity, guest experience, and brand objectives
Oversee inbound lead flow distribution and conversion standards across all locations
Ensure CRM discipline, data integrity, and reporting consistency nationwide
Review pipeline health and forecast accuracy at both location and national levels
Support Directors of Sales and Event Sales Managers on complex, high-value, or multi-location opportunities
Create visibility and accountability around revenue pacing and goal attainment
Lead, mentor, and develop location-level Directors of Sales and Event Sales Managers
Establish clear role expectations, performance benchmarks, and accountability frameworks
Standardize onboarding, training, and sales enablement tools across locations
Coach leaders on deal strategy, team development, and market execution
Build a performance culture rooted in ownership, professionalism, and measurable outcomes
Drive national and regional business development strategies to generate repeat and enterprise-level clients
Cultivate relationships with key corporate planners, agencies, and strategic partners
Support locations in building sustainable pipelines beyond one-off events
Identify non-traditional and innovative approaches to market penetration and brand visibility
Guide conversion of single-location clients into multi-location or recurring partners
Establish national standards for sales-to-operations handoffs and execution readiness
Ensure clarity and alignment between sales promises and on-site delivery
Lead post-event review strategies focused on retention, referrals, and lifetime client value
Use performance data and client feedback to refine sales strategy and improve outcomes
Qualifications
8+ years of experience in event sales, hospitality sales, or experiential entertainment venues
Proven success leading revenue-generating teams across multiple locations or markets
Strong strategic thinker with hands-on operational and sales acumen
Demonstrated ability to scale systems, standards, and performance across diverse teams
Exceptional communication, influence, and leadership skills
Comfortable partnering with senior operations leadership and executive stakeholders
High proficiency with CRM platforms, reporting, and sales performance analytics
Ability to operate autonomously, travel as needed, and lead in fast-paced environments
Working Conditions
Full-time national leadership role with regular travel between locations
Combination of on-site venue presence, office work, and external market engagement
Evening and weekend availability required based on business needs
High-energy, guest-facing environments with performance-driven expectations
Competitive base salary plus performance-based incentive plan
National leadership role with direct impact on brand growth and revenue strategy
Close partnership with executive operations leadership
Authority to shape national sales standards, structure, and strategy
Access to premium venues for client engagement and relationship development
Career growth opportunities within a scaling, multi-brand organization
Employee discounts and venue perks (food, beverage, and experiences)
Medical, dental, and vision benefits, plus paid time off and holidays (where applicable)
Drive Shack is committed to equal opportunity in the workplace, preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. Additionally, Drive Shack takes action to prevent retaliation and to create a respectful, equitable and inclusive environment for everyone.
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