Brasfield & Gorrie, LLC
Brand Strategy Coordinator
Brasfield & Gorrie, LLC, Birmingham, Alabama, United States, 35275
Responsibilities
The Brand Strategy Coordinator supports the execution and evolution of Brasfield & Gorrie’s brand by managing projects, applying brand standards, and ensuring message consistency across all communications and marketing channels. Building on foundational marketing experience, this role operates independently on assigned initiatives, helping strengthen brand visibility, storytelling, and alignment across the company. The Specialist partners closely with teams across Brand Strategy, Communications & Video, and Regional Marketing to deliver high-quality materials and campaigns that reflect the firm’s values and reputation.
Responsibilities and Essential Duties include the following (other duties may be assigned):
Brand Management & Application
Apply Brasfield & Gorrie’s brand standards, voice, and visual identity across print, digital, and multimedia materials.
Serve as a brand ambassador, ensuring consistent tone, design, and message across touchpoints.
Review and refine materials developed by internal teams and external vendors for brand alignment.
Project Management & Execution
Independently manage assigned brand and marketing projects from planning through delivery.
Develop timelines, coordinate deliverables, and ensure milestones and approvals are met.
Collaborate with cross-functional teams—including creative, communications, and business development—to execute campaigns and initiatives.
Campaigns & Content Support
Contribute to development of campaigns, storytelling, and content that align with business goals.
Support creation and distribution of branded collateral, presentations, and templates.
Assist in producing assets for enterprise and regional marketing efforts.
Process & Systems Improvement
Identify opportunities to improve workflows, tools, and templates for brand execution.
Maintain and update digital asset systems (e.g., OpenAsset) and ensure accessibility for stakeholders.
Support enhancements to marketing systems and operational efficiencies that strengthen brand delivery.
Collaboration & Strategic Alignment
Partner with the Brand Strategy team to align initiatives with enterprise priorities.
Collaborate with Communications & Video and Regional Marketing to ensure consistency across campaigns.
Provide insight and feedback on creative direction, processes, and project outcomes.
Education - Skills - Knowledge - Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Business, Graphic Design, or related field required.
3–6 years of professional experience in marketing, brand management, or communications. Experience in AEC or professional services industries preferred.
Strong project management and organizational skills with the ability to manage multiple priorities.
Excellent written and verbal communication and interpersonal abilities.
Advanced proficiency in Microsoft Office and familiarity with Adobe Creative Cloud.
Experience with digital asset management systems (e.g., OpenAsset) and CRM or marketing automation tools preferred.
Attention to detail and commitment to maintaining brand integrity.
Minimal travel required (less than 10%).
The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day-to-day. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Responsibilities and Essential Duties include the following (other duties may be assigned):
Brand Management & Application
Apply Brasfield & Gorrie’s brand standards, voice, and visual identity across print, digital, and multimedia materials.
Serve as a brand ambassador, ensuring consistent tone, design, and message across touchpoints.
Review and refine materials developed by internal teams and external vendors for brand alignment.
Project Management & Execution
Independently manage assigned brand and marketing projects from planning through delivery.
Develop timelines, coordinate deliverables, and ensure milestones and approvals are met.
Collaborate with cross-functional teams—including creative, communications, and business development—to execute campaigns and initiatives.
Campaigns & Content Support
Contribute to development of campaigns, storytelling, and content that align with business goals.
Support creation and distribution of branded collateral, presentations, and templates.
Assist in producing assets for enterprise and regional marketing efforts.
Process & Systems Improvement
Identify opportunities to improve workflows, tools, and templates for brand execution.
Maintain and update digital asset systems (e.g., OpenAsset) and ensure accessibility for stakeholders.
Support enhancements to marketing systems and operational efficiencies that strengthen brand delivery.
Collaboration & Strategic Alignment
Partner with the Brand Strategy team to align initiatives with enterprise priorities.
Collaborate with Communications & Video and Regional Marketing to ensure consistency across campaigns.
Provide insight and feedback on creative direction, processes, and project outcomes.
Education - Skills - Knowledge - Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Business, Graphic Design, or related field required.
3–6 years of professional experience in marketing, brand management, or communications. Experience in AEC or professional services industries preferred.
Strong project management and organizational skills with the ability to manage multiple priorities.
Excellent written and verbal communication and interpersonal abilities.
Advanced proficiency in Microsoft Office and familiarity with Adobe Creative Cloud.
Experience with digital asset management systems (e.g., OpenAsset) and CRM or marketing automation tools preferred.
Attention to detail and commitment to maintaining brand integrity.
Minimal travel required (less than 10%).
The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day-to-day. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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