BrainWorks
We’re partnering with an iconic, household-name brand in the better-for-you space to add an
Associate Brand Manager
to their growing team. This is a unique opportunity to work on a brand that consumers genuinely know and love—while playing a meaningful role in shaping its next phase of growth. If you’re excited about making a tangible impact, working cross-functionally, and building brands that matter, this role offers both visibility and career acceleration. The
Associate Brand Manager (ABM)
will play a key role in supporting the development and execution of brand strategy, innovation, and integrated marketing initiatives that continue to strengthen market position. This role is ideal for a highly motivated, results-driven marketer who blends strategic thinking with strong analytical skills and a consumer-first mindset. As a core member of the brand team, the ABM will collaborate closely with cross-functional partners to drive growth, innovation, and execution excellence. This is an on-site role requiring daily in-office collaboration. Key Responsibilities
Brand Strategy & Planning Support the creation and execution of annual brand plans, including brand positioning, consumer targeting, and growth strategies. Monitor brand performance, market trends, and competitive activity to identify risks and opportunities. Collaborate on long-term innovation roadmaps and brand architecture decisions. Marketing Execution Lead cross-functional execution of integrated marketing campaigns across digital, social, retail, and experiential channels. Manage timelines, budgets, and agency partners to ensure effective and timely delivery. Assist with packaging design updates, claims development, and overall communication strategies. Business & Financial Management Analyze sales, market share, pricing, and profitability trends to inform decision-making. Support forecasting, demand planning, SKU optimization, and portfolio management initiatives. Partner with Finance to build business cases, evaluate ROI, and manage marketing spend. Contribute to product development by gathering consumer insights, conducting competitive audits, and collaborating with R&D and Supply Chain teams. Support product launch plans from concept through commercialization and post-launch evaluation. Cross-Functional Collaboration Work closely with Sales, Category Management, R&D, Supply Chain, and agency partners to ensure alignment on brand objectives. Provide marketing support for customer presentations, retail programs, and promotional plans. Qualifications
Bachelor’s degree in Marketing, Business, or a related field (MBA a plus). 2–4 years of relevant experience in CPG brand management, CPG marketing, or related roles. Strong analytical skills with experience using syndicated data (Nielsen, IRI, SPINS). Excellent communication, project management, and problem-solving skills. Passion for health, nutrition, and consumer-driven product innovation preferred. Ability to thrive in a fast-paced, flexible, and innovative environment. Location: Indianapolis, IN
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Associate Brand Manager
to their growing team. This is a unique opportunity to work on a brand that consumers genuinely know and love—while playing a meaningful role in shaping its next phase of growth. If you’re excited about making a tangible impact, working cross-functionally, and building brands that matter, this role offers both visibility and career acceleration. The
Associate Brand Manager (ABM)
will play a key role in supporting the development and execution of brand strategy, innovation, and integrated marketing initiatives that continue to strengthen market position. This role is ideal for a highly motivated, results-driven marketer who blends strategic thinking with strong analytical skills and a consumer-first mindset. As a core member of the brand team, the ABM will collaborate closely with cross-functional partners to drive growth, innovation, and execution excellence. This is an on-site role requiring daily in-office collaboration. Key Responsibilities
Brand Strategy & Planning Support the creation and execution of annual brand plans, including brand positioning, consumer targeting, and growth strategies. Monitor brand performance, market trends, and competitive activity to identify risks and opportunities. Collaborate on long-term innovation roadmaps and brand architecture decisions. Marketing Execution Lead cross-functional execution of integrated marketing campaigns across digital, social, retail, and experiential channels. Manage timelines, budgets, and agency partners to ensure effective and timely delivery. Assist with packaging design updates, claims development, and overall communication strategies. Business & Financial Management Analyze sales, market share, pricing, and profitability trends to inform decision-making. Support forecasting, demand planning, SKU optimization, and portfolio management initiatives. Partner with Finance to build business cases, evaluate ROI, and manage marketing spend. Contribute to product development by gathering consumer insights, conducting competitive audits, and collaborating with R&D and Supply Chain teams. Support product launch plans from concept through commercialization and post-launch evaluation. Cross-Functional Collaboration Work closely with Sales, Category Management, R&D, Supply Chain, and agency partners to ensure alignment on brand objectives. Provide marketing support for customer presentations, retail programs, and promotional plans. Qualifications
Bachelor’s degree in Marketing, Business, or a related field (MBA a plus). 2–4 years of relevant experience in CPG brand management, CPG marketing, or related roles. Strong analytical skills with experience using syndicated data (Nielsen, IRI, SPINS). Excellent communication, project management, and problem-solving skills. Passion for health, nutrition, and consumer-driven product innovation preferred. Ability to thrive in a fast-paced, flexible, and innovative environment. Location: Indianapolis, IN
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