Maesa
Maesa is a next‑gen beauty company that incubates and grows innovative brands, making prestige beauty accessible to consumers. Its portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks, among others.
Position Overview We are looking for a skilled and passionate Brand Manager with proven experience in consumer goods to join our marketing team. As a Brand Manager, you are responsible for defining strategies and building annual consumer and channel brand marketing plans by understanding the consumer’s needs, customer and competitive landscape, retailer strategies, business model metrics and market dynamics. This role will work closely with our key customer teams to ensure success and growth at one of our leading retailers. It is ideal for someone who thrives in an entrepreneurial environment and can work both independently and collaboratively with key cross‑functional stakeholders and the brand founder, Kristin Ess. The role is based in NYC and requires office attendance three days a week.
Key Responsibilities
Strategy: Collaborate with the Director to lead development of brand strategy and annual brand marketing plans, including business objectives, consumer and channel strategies, and translating strategies to the consumer through the marketing mix.
Business Results and Opportunity Assessment: Analyze market and business to identify opportunities for growth, ensure objectives are being met and adjust plans to deliver against the growth agenda; lead post‑launch analyses to share key learnings across the organization.
Business Plan and Project Management and Execution: Manage key brand projects—including advertising, merchandising, promotions, and innovation—to deliver on‑time with executional excellence. Lead development of briefs that give focused direction to program teams/agencies and plan and flawlessly execute launch 360 marketing programs, including assortment, launch toolkits, competitive deep dives, and support for digital/social/website.
Creative, Content and Connections: Build brand equity and create value with an ecosystem of creative content and seamless connections through commerce. Define data‑based audiences, set content strategy, and partner internally and externally to deliver communications objectives and strong marketing ROI.
Lead through P/L and manage budgeting: Own and manage your part of the marketing budget, ensuring cross‑functional alignment, year‑end budget performance and delivery. Knowledge of P/L and cost management is an asset.
Skills & Capability Development: Develop business objectives, performance, personal development, and training plans; provide coaching, feedback, and guidance.
Cross‑Functional Management: Partner with internal teams and external agencies to ensure all product/seasonal activations are planned/executed on schedule and budget.
Champion the Brand: Drive alignment strategy with senior management and key commercial stakeholders, consult across partners, and participate in key sales and marketing presentations.
Qualifications And Requirements
Bachelor’s Degree in a related field of study
5 years of brand marketing/brand management experience
Beauty and personal care experience is preferred, but not required.
Modern marketing capabilities in digital marketing will be highly valued.
Strong organizational and communications skills with the ability to work within a matrixed team, both internally and externally.
Flexibility and willingness to take on additional responsibilities when needed.
Problem solver who can deal with ambiguity.
Action and results oriented.
What We Offer $90,000/yr – $110,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance. Maesa offers a variety of benefits to eligible employees: health insurance coverage, wellness programs, life and disability insurance, retirement savings plans, generous paid time off, a hybrid office setup, and paid leave options to encourage wellness and balance.
Our Commitment to You At Maesa, we live by our values of collaboration, curiosity, game‑changing creativity, and discipline. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors— all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
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Position Overview We are looking for a skilled and passionate Brand Manager with proven experience in consumer goods to join our marketing team. As a Brand Manager, you are responsible for defining strategies and building annual consumer and channel brand marketing plans by understanding the consumer’s needs, customer and competitive landscape, retailer strategies, business model metrics and market dynamics. This role will work closely with our key customer teams to ensure success and growth at one of our leading retailers. It is ideal for someone who thrives in an entrepreneurial environment and can work both independently and collaboratively with key cross‑functional stakeholders and the brand founder, Kristin Ess. The role is based in NYC and requires office attendance three days a week.
Key Responsibilities
Strategy: Collaborate with the Director to lead development of brand strategy and annual brand marketing plans, including business objectives, consumer and channel strategies, and translating strategies to the consumer through the marketing mix.
Business Results and Opportunity Assessment: Analyze market and business to identify opportunities for growth, ensure objectives are being met and adjust plans to deliver against the growth agenda; lead post‑launch analyses to share key learnings across the organization.
Business Plan and Project Management and Execution: Manage key brand projects—including advertising, merchandising, promotions, and innovation—to deliver on‑time with executional excellence. Lead development of briefs that give focused direction to program teams/agencies and plan and flawlessly execute launch 360 marketing programs, including assortment, launch toolkits, competitive deep dives, and support for digital/social/website.
Creative, Content and Connections: Build brand equity and create value with an ecosystem of creative content and seamless connections through commerce. Define data‑based audiences, set content strategy, and partner internally and externally to deliver communications objectives and strong marketing ROI.
Lead through P/L and manage budgeting: Own and manage your part of the marketing budget, ensuring cross‑functional alignment, year‑end budget performance and delivery. Knowledge of P/L and cost management is an asset.
Skills & Capability Development: Develop business objectives, performance, personal development, and training plans; provide coaching, feedback, and guidance.
Cross‑Functional Management: Partner with internal teams and external agencies to ensure all product/seasonal activations are planned/executed on schedule and budget.
Champion the Brand: Drive alignment strategy with senior management and key commercial stakeholders, consult across partners, and participate in key sales and marketing presentations.
Qualifications And Requirements
Bachelor’s Degree in a related field of study
5 years of brand marketing/brand management experience
Beauty and personal care experience is preferred, but not required.
Modern marketing capabilities in digital marketing will be highly valued.
Strong organizational and communications skills with the ability to work within a matrixed team, both internally and externally.
Flexibility and willingness to take on additional responsibilities when needed.
Problem solver who can deal with ambiguity.
Action and results oriented.
What We Offer $90,000/yr – $110,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance. Maesa offers a variety of benefits to eligible employees: health insurance coverage, wellness programs, life and disability insurance, retirement savings plans, generous paid time off, a hybrid office setup, and paid leave options to encourage wellness and balance.
Our Commitment to You At Maesa, we live by our values of collaboration, curiosity, game‑changing creativity, and discipline. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors— all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
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