PetSafe Brands
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Brand Manager
role at
PetSafe Brands
PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of the 1982 World’s Fair and we boast 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public‑school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.
Job Type Full time
Summary Of Position
The
Brand Manager – PetSafe North America
is the owner and architect of the PetSafe brand strategy. In partnership with a peer Brand Manager, this role stewards the full PetSafe portfolio and ensures strong, consistent brand execution across all product categories (categories will be divided equally between the two roles). This position defines how the PetSafe brand shows up across all channels, then coordinates with global teams for reapplication. Working closely with sales, category, digital, creative, PR, and agency partners, the Brand Manager leads integrated marketing initiatives that strengthen brand equity, ensure consistency of execution, and drive awareness, market share and revenue growth. This role ensures every asset, message and consumer touchpoint reflects the brand’s essence, strategy and commercial priorities.
Key Responsibilities
Own and develop the PetSafe brand strategy for the U.S. market, ensuring it is clearly defined, documented and deployed for global reapplication.
Partner closely with a peer Brand Manager to jointly steward the full PetSafe portfolio, dividing product categories and ensuring consistent brand expression and strong performance across all categories.
Build and manage annual brand plans and activation calendars across assigned categories, covering product launches, core priorities, promotions and seasonal campaigns.
Lead integrated marketing initiatives end‑to‑end, aligning sales, category, digital, creative, PR and external partners around a cohesive, consistent execution plan.
Develop high‑impact brand, product and category stories tailored to strategic retail partners (Amazon, Chewy, PetSmart, Walmart, etc.).
Use consumer insights, category data and performance analytics to inform strategy, strengthen brand relevance and optimise execution.
Ensure brand consistency across packaging, PDPs, retail merchandising, advertising, social and all consumer touchpoints.
Lead photo/video shoots and creative production for assigned categories, providing direction and final approvals aligned with PetSafe’s brand standards.
Own the brand marketing budget for assigned categories, including annual planning, tracking, invoicing and reconciliation.
Contribute to the NPD process from insights and concept creation through launch and commercialization support for relevant categories.
Provide clear direction, collaboration and leadership across internal teams and agency partners to elevate PetSafe’s brand presence and commercial performance.
Required Skills & Competencies
Deliver on Integrated Operating Plan (IOP) initiatives through strategic brand leadership.
Lead successful product launches and go‑to‑market plans across assigned categories.
Develop clear objectives, KPIs and ROI tracking for all marketing programmes.
Strengthen retail relationships through compelling brand storytelling and channel‑specific plans.
Partner with Category and Sales to meet or exceed topline revenue goals across assigned categories.
Protect and grow brand equity through disciplined, cross‑channel brand stewardship.
Experience & Education
Bachelor’s degree in Marketing, Business or related field.
5+ years of brand and/or marketing experience, preferably in consumer goods or pet industry.
Proven ability to manage multiple projects and deadlines in a dynamic environment.
Strong understanding of integrated marketing strategies and retail environments.
Excellent communication, project management and relationship‑building skills.
Proficiency in digital marketing platforms; Jira experience preferred.
Balance strategic thinking with analytical rigor and creative problem‑solving.
Experience in brand development and management; pet industry experience a plus.
Benefits Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team‑oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision and 401K match. In addition we offer a rich wellness programme which includes an onsite health clinic, a workout facility and, of course, we encourage you to bring your dog to work.
PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self‑expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, colour, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status or physical ability. We embrace these differences and the unique contributions each teammate brings, which makes our company stronger. While we are committed to a diverse and inclusive workplace and a culture of belonging, we recognise that we still have more work to do and a lot more to learn.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
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Brand Manager
role at
PetSafe Brands
PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of the 1982 World’s Fair and we boast 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public‑school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.
Job Type Full time
Summary Of Position
The
Brand Manager – PetSafe North America
is the owner and architect of the PetSafe brand strategy. In partnership with a peer Brand Manager, this role stewards the full PetSafe portfolio and ensures strong, consistent brand execution across all product categories (categories will be divided equally between the two roles). This position defines how the PetSafe brand shows up across all channels, then coordinates with global teams for reapplication. Working closely with sales, category, digital, creative, PR, and agency partners, the Brand Manager leads integrated marketing initiatives that strengthen brand equity, ensure consistency of execution, and drive awareness, market share and revenue growth. This role ensures every asset, message and consumer touchpoint reflects the brand’s essence, strategy and commercial priorities.
Key Responsibilities
Own and develop the PetSafe brand strategy for the U.S. market, ensuring it is clearly defined, documented and deployed for global reapplication.
Partner closely with a peer Brand Manager to jointly steward the full PetSafe portfolio, dividing product categories and ensuring consistent brand expression and strong performance across all categories.
Build and manage annual brand plans and activation calendars across assigned categories, covering product launches, core priorities, promotions and seasonal campaigns.
Lead integrated marketing initiatives end‑to‑end, aligning sales, category, digital, creative, PR and external partners around a cohesive, consistent execution plan.
Develop high‑impact brand, product and category stories tailored to strategic retail partners (Amazon, Chewy, PetSmart, Walmart, etc.).
Use consumer insights, category data and performance analytics to inform strategy, strengthen brand relevance and optimise execution.
Ensure brand consistency across packaging, PDPs, retail merchandising, advertising, social and all consumer touchpoints.
Lead photo/video shoots and creative production for assigned categories, providing direction and final approvals aligned with PetSafe’s brand standards.
Own the brand marketing budget for assigned categories, including annual planning, tracking, invoicing and reconciliation.
Contribute to the NPD process from insights and concept creation through launch and commercialization support for relevant categories.
Provide clear direction, collaboration and leadership across internal teams and agency partners to elevate PetSafe’s brand presence and commercial performance.
Required Skills & Competencies
Deliver on Integrated Operating Plan (IOP) initiatives through strategic brand leadership.
Lead successful product launches and go‑to‑market plans across assigned categories.
Develop clear objectives, KPIs and ROI tracking for all marketing programmes.
Strengthen retail relationships through compelling brand storytelling and channel‑specific plans.
Partner with Category and Sales to meet or exceed topline revenue goals across assigned categories.
Protect and grow brand equity through disciplined, cross‑channel brand stewardship.
Experience & Education
Bachelor’s degree in Marketing, Business or related field.
5+ years of brand and/or marketing experience, preferably in consumer goods or pet industry.
Proven ability to manage multiple projects and deadlines in a dynamic environment.
Strong understanding of integrated marketing strategies and retail environments.
Excellent communication, project management and relationship‑building skills.
Proficiency in digital marketing platforms; Jira experience preferred.
Balance strategic thinking with analytical rigor and creative problem‑solving.
Experience in brand development and management; pet industry experience a plus.
Benefits Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team‑oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision and 401K match. In addition we offer a rich wellness programme which includes an onsite health clinic, a workout facility and, of course, we encourage you to bring your dog to work.
PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self‑expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, colour, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status or physical ability. We embrace these differences and the unique contributions each teammate brings, which makes our company stronger. While we are committed to a diverse and inclusive workplace and a culture of belonging, we recognise that we still have more work to do and a lot more to learn.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
#J-18808-Ljbffr