Valvoline Global Operations
Brand Manager - Private Label, Grease, and Speciality
Valvoline Global Operations, Lexington, Kentucky, us, 40598
Brand Manager – Private Label, Grease, and Specialty
Location: Lexington, KY (in‑office 3 days per week). Relocation package available for non‑local candidates.
Join to apply for the
Brand Manager – Private Label, Grease, and Specialty
role at
Valvoline Global Operations .
Why Valvoline Global Operations? At
Valvoline Global Operations , we’re proud to be
The Original Motor Oil . Founded in 1866, we introduced the world’s first branded motor oil and remain a pioneer in automotive and industrial solutions. Today, as an affiliate of
Aramco , we drive innovation and sustainable solutions for a better future. With a global presence, we develop
future‑ready products
and provide
best‑in‑class services
for partners worldwide.
Care
– treating everyone with care.
Integrity
– acting with unwavering integrity.
Excellence
– striving for excellence in all endeavors.
Passion
– delivering on commitments with passion.
Unity
– collaborating as one team.
How You’ll Make an Impact The
Brand Manager, for Private Label, Grease, and Specialty
leads Valvoline North America’s private label strategy and implementation across NAPA and additional distributor accounts. The role owns development, commercialization, pricing, and lifecycle management of private label product portfolios, ensuring competitiveness, profitability, and strong customer partnerships. It collaborates closely with Product Strategy, Category Management, Analytics, Sales, and Trade Marketing to shape pricing, promotional, and strategic initiatives. Experience managing or supporting private label products—ideally in the automotive aftermarket—is highly valuable. Additionally, the Brand Manager directly leads the growing branded grease business and manages an Associate Brand Manager responsible for branded transmission fluids, gear oils, and antifreeze.
Key Responsibilities
Private Label Strategy & Portfolio Leadership
Serve as marketing lead for NAPA private label and distributor customers, delivering business reviews, line reviews, and strategic recommendations in conjunction with Sales.
Translate customer requirements, category trends, and competitive insights into product recommendations and category storytelling.
Lead the private label strategy for NAPA and other distributor customers, ensuring competitive and profitable product offerings.
Contribute to innovation, product and portfolio development, SKU architecture, with the Product Strategy team, leading new items through the stage‑gate process into commercialization.
Analyze and assess the feasibility, attractiveness, and strategic fit of bidding on new private label business opportunities, including competitive benchmarking, capability assessment, and financial implications.
Partner with Sales on joint business planning, customer negotiations, and program execution to hit annual financial targets.
Partner with Category Management, Analytics, Pricing, and Trade Marketing to develop pricing strategies, promotional frameworks, and competitive assessments.
Grease Leadership
Develop the annual category strategy for grease, including portfolio positioning, pricing direction, and promotional strategy.
Analyze category, customer, and marketplace performance trends to identify opportunities for assortment optimization, innovation, and demand creation.
Partner with Sales to support customer‑specific category presentations, line reviews, and recommendations that drive distribution gains and incremental growth.
Collaborate with Supply Chain, Product Strategy, and Finance to ensure forecasting accuracy, margin performance, and operational readiness for new or updated grease SKUs.
Team Leadership
Manage and develop one Associate Brand Manager leading transmission fluids, gear oil, and antifreeze.
Provide coaching and strategic direction to hit annual financial targets.
Own additional customer meetings and content development as needed by the business.
What You’ll Need
Bachelor’s degree required.
4+ years of experience in brand management, private label marketing, or product marketing.
Experience managing private label products—preferably in the automotive aftermarket—or private label experience in any consumer category is highly preferred.
People management experience.
Strong strategic and commercial thinking.
Process and detail‑oriented.
Experience with pricing and category analysis.
Ability to influence cross‑functional stakeholders.
Excellent communication and project management skills.
What Will Set You Apart
MBA preferred.
Background in CPG, specialty retail, and distributor channels is preferred.
Benefits
Health insurance plans (medical, dental, vision)
Health Savings Account (with employer‑base deposit and match)
Flexible spending accounts
Competitive 401(k) with generous employer base deposit and match
Incentive opportunity*
Life insurance
Short‑ and long‑term disability insurance
Paid vacation and holidays*
Employee Assistance Program
Employee discounts
PTO Buy/Sell Options*
Tuition reimbursement*
Adoption assistance*
Terms and conditions apply, and benefits may differ depending on position or tenure.
Valvoline Global is an equal opportunity employer. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic. We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at Valvolineglobalcareers@valvolineglobal.com.
Are you ready to shape the future with us? Apply today.
Requisition ID: 2031
#J-18808-Ljbffr
Join to apply for the
Brand Manager – Private Label, Grease, and Specialty
role at
Valvoline Global Operations .
Why Valvoline Global Operations? At
Valvoline Global Operations , we’re proud to be
The Original Motor Oil . Founded in 1866, we introduced the world’s first branded motor oil and remain a pioneer in automotive and industrial solutions. Today, as an affiliate of
Aramco , we drive innovation and sustainable solutions for a better future. With a global presence, we develop
future‑ready products
and provide
best‑in‑class services
for partners worldwide.
Care
– treating everyone with care.
Integrity
– acting with unwavering integrity.
Excellence
– striving for excellence in all endeavors.
Passion
– delivering on commitments with passion.
Unity
– collaborating as one team.
How You’ll Make an Impact The
Brand Manager, for Private Label, Grease, and Specialty
leads Valvoline North America’s private label strategy and implementation across NAPA and additional distributor accounts. The role owns development, commercialization, pricing, and lifecycle management of private label product portfolios, ensuring competitiveness, profitability, and strong customer partnerships. It collaborates closely with Product Strategy, Category Management, Analytics, Sales, and Trade Marketing to shape pricing, promotional, and strategic initiatives. Experience managing or supporting private label products—ideally in the automotive aftermarket—is highly valuable. Additionally, the Brand Manager directly leads the growing branded grease business and manages an Associate Brand Manager responsible for branded transmission fluids, gear oils, and antifreeze.
Key Responsibilities
Private Label Strategy & Portfolio Leadership
Serve as marketing lead for NAPA private label and distributor customers, delivering business reviews, line reviews, and strategic recommendations in conjunction with Sales.
Translate customer requirements, category trends, and competitive insights into product recommendations and category storytelling.
Lead the private label strategy for NAPA and other distributor customers, ensuring competitive and profitable product offerings.
Contribute to innovation, product and portfolio development, SKU architecture, with the Product Strategy team, leading new items through the stage‑gate process into commercialization.
Analyze and assess the feasibility, attractiveness, and strategic fit of bidding on new private label business opportunities, including competitive benchmarking, capability assessment, and financial implications.
Partner with Sales on joint business planning, customer negotiations, and program execution to hit annual financial targets.
Partner with Category Management, Analytics, Pricing, and Trade Marketing to develop pricing strategies, promotional frameworks, and competitive assessments.
Grease Leadership
Develop the annual category strategy for grease, including portfolio positioning, pricing direction, and promotional strategy.
Analyze category, customer, and marketplace performance trends to identify opportunities for assortment optimization, innovation, and demand creation.
Partner with Sales to support customer‑specific category presentations, line reviews, and recommendations that drive distribution gains and incremental growth.
Collaborate with Supply Chain, Product Strategy, and Finance to ensure forecasting accuracy, margin performance, and operational readiness for new or updated grease SKUs.
Team Leadership
Manage and develop one Associate Brand Manager leading transmission fluids, gear oil, and antifreeze.
Provide coaching and strategic direction to hit annual financial targets.
Own additional customer meetings and content development as needed by the business.
What You’ll Need
Bachelor’s degree required.
4+ years of experience in brand management, private label marketing, or product marketing.
Experience managing private label products—preferably in the automotive aftermarket—or private label experience in any consumer category is highly preferred.
People management experience.
Strong strategic and commercial thinking.
Process and detail‑oriented.
Experience with pricing and category analysis.
Ability to influence cross‑functional stakeholders.
Excellent communication and project management skills.
What Will Set You Apart
MBA preferred.
Background in CPG, specialty retail, and distributor channels is preferred.
Benefits
Health insurance plans (medical, dental, vision)
Health Savings Account (with employer‑base deposit and match)
Flexible spending accounts
Competitive 401(k) with generous employer base deposit and match
Incentive opportunity*
Life insurance
Short‑ and long‑term disability insurance
Paid vacation and holidays*
Employee Assistance Program
Employee discounts
PTO Buy/Sell Options*
Tuition reimbursement*
Adoption assistance*
Terms and conditions apply, and benefits may differ depending on position or tenure.
Valvoline Global is an equal opportunity employer. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic. We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at Valvolineglobalcareers@valvolineglobal.com.
Are you ready to shape the future with us? Apply today.
Requisition ID: 2031
#J-18808-Ljbffr