Playfly Sports
Account Executive/Sr. Account Executive, Partnership Sales (LSU Sports Propertie
Playfly Sports, Baton Rouge, Louisiana, us, 70873
Sr. Account Executive, Partnership Sales
Baton Rouge, Louisiana
On‑Site
Overview Playfly Sports is seeking a Senior Account Executive in our LSU Sports Properties division in Baton Rouge.
The role works closely with the General Manager to pitch, close, and sustain enterprise partnership agreements while building incremental sponsorship revenue to meet and exceed company goals.
The ideal candidate is driven, coachable, and passionate about fostering strong relationships with the university athletics community.
What You’ll Accomplish
Drive Revenue Growth: Develop and execute a strategic sales plan to generate new sponsorship revenue and renew existing partners in alignment with LSU Sports Properties and LSU Athletics’ goals.
Business Development: Identify, research, and cultivate relationships with local, regional, and national brands that align with LSU Athletics’ mission, values, and fan demographics.
Portfolio Management: Oversee an established book of business of corporate partners, ensuring each relationship delivers measurable value and aligns with goals and objectives.
Partnership Strategy: Collaborate with LSU Sports Properties and LSU leadership to create innovative inventory, category strategies, and customized partnership platforms.
Consultative Selling: Conduct thorough needs assessments to understand client objectives, develop tailored proposals, and negotiate contracts that deliver measurable ROI.
Creative Storytelling: Build compelling sales presentations that leverage data, fan insights, and integrated marketing opportunities to maximize partner impact.
Relationship Management: Maintain strong relationships with sponsors, campus stakeholders, and community leaders through consistent communication and in‑person engagement.
Industry Expertise: Stay current on sports marketing trends, category developments, and best practices to position LSU as a leader in collegiate sponsorship innovation.
Activation Support: Work closely with LSU Sports Properties Service and Operation teams, as well as LSU Athletics internal teams, to ensure flawless execution and delivery of partner assets.
Game Day & Event Presence: Represent LSU Athletics, LSU Sports Properties and Playfly Sports Properties with integrity, attitude, and effort for designated home games, university events, and community functions.
What You’ll Bring
Bachelor’s degree required.
3‑5 years of direct sales experience in the sports multi‑media environment.
Experience with integrated and “conceptual” sales.
Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients.
Outstanding communication skills essential for interactions with clients, operational leaders and other senior executives.
Demonstrated professional sales presentation skills.
Travel, Lifting, Physical Requirements
Ability to lift up to 50 lbs.
Ability to sit, stand, and walk up stairs.
Primarily an office setting that is sedentary.
Availability for game days, evening athletic events, and coaches shows.
Availability to travel for client presentations.
What We Do Playfly Sports is a full‑service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets.
We drive outcome‑based solutions into 90‑million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games, and influence sports fans of all ages through college and high school multimedia rights, uniform branding, and high‑profile sports sponsorship platforms.
What We Stand For We are committed to building a diverse, equitable, and inclusive workplace where everyone can thrive.
Through initiatives, community events, and continuous policy development, we advance meaningful change inside our organization and in the communities we serve.
EEOC & Diversity Statement Playfly Sports affirms that inequality is detrimental to our associates, clients, and communities.
We are committed to equal employment opportunities regardless of race, color, genetic information, creed, national origin, religion, sex, sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status, and disability.
Accommodations Playfly Sports will provide reasonable accommodations for individuals with disabilities.
Contact recruiting@playfly.com if you require an accommodation to participate in the application or interview process, or to perform essential job functions.
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time.
Equal Opportunity Employer.
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
For California and UK residents, please read our Privacy Policy.
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Overview Playfly Sports is seeking a Senior Account Executive in our LSU Sports Properties division in Baton Rouge.
The role works closely with the General Manager to pitch, close, and sustain enterprise partnership agreements while building incremental sponsorship revenue to meet and exceed company goals.
The ideal candidate is driven, coachable, and passionate about fostering strong relationships with the university athletics community.
What You’ll Accomplish
Drive Revenue Growth: Develop and execute a strategic sales plan to generate new sponsorship revenue and renew existing partners in alignment with LSU Sports Properties and LSU Athletics’ goals.
Business Development: Identify, research, and cultivate relationships with local, regional, and national brands that align with LSU Athletics’ mission, values, and fan demographics.
Portfolio Management: Oversee an established book of business of corporate partners, ensuring each relationship delivers measurable value and aligns with goals and objectives.
Partnership Strategy: Collaborate with LSU Sports Properties and LSU leadership to create innovative inventory, category strategies, and customized partnership platforms.
Consultative Selling: Conduct thorough needs assessments to understand client objectives, develop tailored proposals, and negotiate contracts that deliver measurable ROI.
Creative Storytelling: Build compelling sales presentations that leverage data, fan insights, and integrated marketing opportunities to maximize partner impact.
Relationship Management: Maintain strong relationships with sponsors, campus stakeholders, and community leaders through consistent communication and in‑person engagement.
Industry Expertise: Stay current on sports marketing trends, category developments, and best practices to position LSU as a leader in collegiate sponsorship innovation.
Activation Support: Work closely with LSU Sports Properties Service and Operation teams, as well as LSU Athletics internal teams, to ensure flawless execution and delivery of partner assets.
Game Day & Event Presence: Represent LSU Athletics, LSU Sports Properties and Playfly Sports Properties with integrity, attitude, and effort for designated home games, university events, and community functions.
What You’ll Bring
Bachelor’s degree required.
3‑5 years of direct sales experience in the sports multi‑media environment.
Experience with integrated and “conceptual” sales.
Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients.
Outstanding communication skills essential for interactions with clients, operational leaders and other senior executives.
Demonstrated professional sales presentation skills.
Travel, Lifting, Physical Requirements
Ability to lift up to 50 lbs.
Ability to sit, stand, and walk up stairs.
Primarily an office setting that is sedentary.
Availability for game days, evening athletic events, and coaches shows.
Availability to travel for client presentations.
What We Do Playfly Sports is a full‑service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets.
We drive outcome‑based solutions into 90‑million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games, and influence sports fans of all ages through college and high school multimedia rights, uniform branding, and high‑profile sports sponsorship platforms.
What We Stand For We are committed to building a diverse, equitable, and inclusive workplace where everyone can thrive.
Through initiatives, community events, and continuous policy development, we advance meaningful change inside our organization and in the communities we serve.
EEOC & Diversity Statement Playfly Sports affirms that inequality is detrimental to our associates, clients, and communities.
We are committed to equal employment opportunities regardless of race, color, genetic information, creed, national origin, religion, sex, sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status, and disability.
Accommodations Playfly Sports will provide reasonable accommodations for individuals with disabilities.
Contact recruiting@playfly.com if you require an accommodation to participate in the application or interview process, or to perform essential job functions.
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time.
Equal Opportunity Employer.
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
For California and UK residents, please read our Privacy Policy.
#J-18808-Ljbffr