Stratasys Ltd
Sr Campaign Manager, Digital Paid Media & Demand Generation
The Senior Campaign Manager, Digital Paid Media & Demand Generation is a pivotal role that requires an equal balance of strategic ownership (50%) and deep, hands‑on campaign execution (50%). This role demands a seasoned B2B marketer who not only defines sophisticated, data‑driven strategies but also thrives on being the primary daily user and optimizer within the paid media platforms and Account‑Based Marketing (ABM) execution channels to drive measurable pipeline and revenue impact.
This position requires moving seamlessly between designing the quarterly campaign roadmap and managing granular bidding strategies, audience segments, and personalized ABM plays on a daily basis.
The responsibilities are split into an equal 50% Strategic Leadership & Analysis and 50% Direct, Hands‑on Execution & Optimization.
Strategic Leadership & Analysis (50%)
Paid Media Strategy Development: design and own the integrated, full‑funnel paid media strategy (awareness → consideration → conversion) that directly supports global B2B demand generation and ABM objectives.
ABM Strategy & Framework: lead the strategic development of Account‑Based Marketing (ABM) demand generation, including defining target account lists, personalized campaign frameworks, and measurement approaches that drive engagement within key accounts.
Budget & Channel Prioritization: guide prioritization of channels, budgets, and audience segmentation based on performance data, market insights, and strategic business goals.
Performance Measurement & Insights: proactively analyze performance trends and develop comprehensive testing roadmaps (A/B testing, audience variations, bid strategies) to maximize ROI across both broad campaigns and targeted ABM initiatives.
Cross‑Functional Alignment: collaborate with stakeholders across Product Marketing, Content, Creative, and Sales to ensure campaign messaging, assets, and goals are fully aligned and optimized.
Hands‑on Execution & Optimization (50%)
Direct Paid Media Platform Management (MANDATORY): serve as the primary, hands‑on owner for building, launching, monitoring, and optimizing all digital paid media campaigns.
Core Platforms: Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta Ads (Facebook/Instagram), and potentially others.
Hands‑on ABM Execution (MANDATORY): own day‑to‑day execution of ABM programs, including launching, monitoring, and optimizing personalized ad campaigns, content syndication to target lists, and account‑specific digital plays using native ad tools and other channel capabilities.
Full Campaign Ownership
Audience Creation: developing and implementing granular audience segmentation (lookalikes, custom audiences, retargeting lists) and uploading/managing precise Target Account Lists for ABM campaigns.
Tracking & Operations: working directly with the Operations team to ensure flawless tracking, lead flow, and reporting integrity across all channels, including specialized ABM reporting.
Daily Optimization: conducting daily and weekly performance reviews, making immediate, tactical adjustments to bids, budgets, placements, and creatives to ensure campaigns hit efficiency and volume targets.
Basic Qualifications
Minimum 7 years of direct, hands‑on experience managing and optimizing paid media campaigns across the required platforms (Google Ads, LinkedIn, Meta). This includes setting up campaign hierarchy, managing bidding, and performing daily optimizations.
Minimum 3 years of experience developing, planning, and directly executing hands‑on B2B Account‑Based Marketing (ABM) campaigns using digital channels.
Expert‑level proficiency in end‑to‑end campaign execution (audience development, campaign structure, bidding strategy, and conversion tracking) across both broad demand generation and targeted ABM efforts.
Demonstrated success in managing full‑funnel campaigns from brand awareness through to qualified pipeline generation.
Preferred Qualifications
Experience with a dedicated ABM platform (e.g., Demandbase, Terminus).
Experience with a major Marketing Automation Platform (e.g., Marketo, HubSpot).
Experience in a high‑growth SaaS or technology company OR an industrial company.
We believe our people are the heart of our success. That’s why we’ve designed a comprehensive Total Rewards program that goes beyond the basics and supports our People First strategy. When you join Stratasys, you’ll gain access to benefits and perks that will support you and your family both inside and outside of work.
For this position, the typical annual starting base salary is from $80,000 – $110,000 base salary, which does not include variable incentive pay. This range represents a good faith estimate for this position. Your individual base pay will depend on your skills, qualifications, geographical location, and/or experiences.
To perform this job successfully , an individual must be able to perform each essential duty satisfactorily. Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law. Please view Equal Employment Opportunity Posters provided by OFCCP here
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This position requires moving seamlessly between designing the quarterly campaign roadmap and managing granular bidding strategies, audience segments, and personalized ABM plays on a daily basis.
The responsibilities are split into an equal 50% Strategic Leadership & Analysis and 50% Direct, Hands‑on Execution & Optimization.
Strategic Leadership & Analysis (50%)
Paid Media Strategy Development: design and own the integrated, full‑funnel paid media strategy (awareness → consideration → conversion) that directly supports global B2B demand generation and ABM objectives.
ABM Strategy & Framework: lead the strategic development of Account‑Based Marketing (ABM) demand generation, including defining target account lists, personalized campaign frameworks, and measurement approaches that drive engagement within key accounts.
Budget & Channel Prioritization: guide prioritization of channels, budgets, and audience segmentation based on performance data, market insights, and strategic business goals.
Performance Measurement & Insights: proactively analyze performance trends and develop comprehensive testing roadmaps (A/B testing, audience variations, bid strategies) to maximize ROI across both broad campaigns and targeted ABM initiatives.
Cross‑Functional Alignment: collaborate with stakeholders across Product Marketing, Content, Creative, and Sales to ensure campaign messaging, assets, and goals are fully aligned and optimized.
Hands‑on Execution & Optimization (50%)
Direct Paid Media Platform Management (MANDATORY): serve as the primary, hands‑on owner for building, launching, monitoring, and optimizing all digital paid media campaigns.
Core Platforms: Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta Ads (Facebook/Instagram), and potentially others.
Hands‑on ABM Execution (MANDATORY): own day‑to‑day execution of ABM programs, including launching, monitoring, and optimizing personalized ad campaigns, content syndication to target lists, and account‑specific digital plays using native ad tools and other channel capabilities.
Full Campaign Ownership
Audience Creation: developing and implementing granular audience segmentation (lookalikes, custom audiences, retargeting lists) and uploading/managing precise Target Account Lists for ABM campaigns.
Tracking & Operations: working directly with the Operations team to ensure flawless tracking, lead flow, and reporting integrity across all channels, including specialized ABM reporting.
Daily Optimization: conducting daily and weekly performance reviews, making immediate, tactical adjustments to bids, budgets, placements, and creatives to ensure campaigns hit efficiency and volume targets.
Basic Qualifications
Minimum 7 years of direct, hands‑on experience managing and optimizing paid media campaigns across the required platforms (Google Ads, LinkedIn, Meta). This includes setting up campaign hierarchy, managing bidding, and performing daily optimizations.
Minimum 3 years of experience developing, planning, and directly executing hands‑on B2B Account‑Based Marketing (ABM) campaigns using digital channels.
Expert‑level proficiency in end‑to‑end campaign execution (audience development, campaign structure, bidding strategy, and conversion tracking) across both broad demand generation and targeted ABM efforts.
Demonstrated success in managing full‑funnel campaigns from brand awareness through to qualified pipeline generation.
Preferred Qualifications
Experience with a dedicated ABM platform (e.g., Demandbase, Terminus).
Experience with a major Marketing Automation Platform (e.g., Marketo, HubSpot).
Experience in a high‑growth SaaS or technology company OR an industrial company.
We believe our people are the heart of our success. That’s why we’ve designed a comprehensive Total Rewards program that goes beyond the basics and supports our People First strategy. When you join Stratasys, you’ll gain access to benefits and perks that will support you and your family both inside and outside of work.
For this position, the typical annual starting base salary is from $80,000 – $110,000 base salary, which does not include variable incentive pay. This range represents a good faith estimate for this position. Your individual base pay will depend on your skills, qualifications, geographical location, and/or experiences.
To perform this job successfully , an individual must be able to perform each essential duty satisfactorily. Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law. Please view Equal Employment Opportunity Posters provided by OFCCP here
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