BlueVoyant
Campaign Manager – Remote (East Coast Preferred)
BlueVoyant is seeking a strategic and outcome-driven Campaign Manager to lead the development and execution of integrated marketing campaigns that drive engagement, pipeline, and revenue. This candidate will collaborate cross-functionally with key marketing and sales stakeholders to ensure a seamless and impactful customer journey.
The Opportunity In this role, you will shape the strategic direction of campaigns, leveraging multi-channel initiatives to engage target audiences, drive promotion plans, and attain measurable results. You should be data-driven, creative, and organized at balancing both strategy and execution.
Responsibilities
Own the integrated campaign strategy by collaborating with all teams across marketing and sales.
Develop, plan, and execute full-funnel creative marketing campaigns that leverage new launches from content marketing – creating demand for all things, events to digital.
Ensure messaging alignment by working with content marketing, product marketing, brand, and BDR/sales teams to craft compelling narratives that resonate with key personas, use cases, and market priorities.
Work closely with the creative team to develop campaign concepts and assets that enhance engagement and conversion.
Own, plan, and execute a strategic webinar program to engage target audiences, educate prospects, and support customer education in alignment with campaign goals.
Measure and optimize campaign performance by tracking key KPIs, identifying trends, and leveraging insights to refine strategies with marketing operations.
Support lead generation and conversion by designing nurture programs and new lead generation programs.
Collaborate with BDR teams to ensure efficient follow-up on campaign leads, optimizing conversion rates, and being a key part of product and company releases.
Align with partner marketing teams to ensure strategic integration with co-marketing efforts.
Required Qualifications
5+ years of experience in campaign management, integrated marketing, demand generation, or related roles.
Proven ability to develop and execute multi-channel marketing campaigns that drive measurable business outcomes.
Experience working cross-functionally with product marketing, BDR/sales, creative, and digital teams to ensure campaign success.
Strong understanding of marketing automation platforms (e.g., Pardot, Marketo, HubSpot) and CRM tools (e.g., Salesforce). Other tools like Gong Engage or Salesloft are a plus.
Analytical mindset with expertise in campaign performance measurement, A/B testing, and funnel optimization.
Strong communication and project management skills, with the ability to manage multiple priorities.
Experience in B2B, SaaS, or technology industries is preferred. Cybersecurity is a plus!
About BlueVoyant At BlueVoyant, we recognize that effective cyber security requires active prevention and defense across both your organization and supply chain. Our proprietary data, analytics and technology, coupled with deep expertise, works as a force multiplier to secure your full ecosystem.
Founded in 2017, BlueVoyant is headquartered in New York City and has offices in Maryland, Philippines, San Francisco, London, Budapest, and Latin America.
BlueVoyant provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. We comply with applicable state and local laws governing nondiscrimination in employment.
Note: If you are selected for a role that involves U.S. federal contracts, U.S. citizenship and background checks may be required.
Candidate Privacy Notice: Please see our Candidate Privacy Notice for details on how we process your personal data.
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The Opportunity In this role, you will shape the strategic direction of campaigns, leveraging multi-channel initiatives to engage target audiences, drive promotion plans, and attain measurable results. You should be data-driven, creative, and organized at balancing both strategy and execution.
Responsibilities
Own the integrated campaign strategy by collaborating with all teams across marketing and sales.
Develop, plan, and execute full-funnel creative marketing campaigns that leverage new launches from content marketing – creating demand for all things, events to digital.
Ensure messaging alignment by working with content marketing, product marketing, brand, and BDR/sales teams to craft compelling narratives that resonate with key personas, use cases, and market priorities.
Work closely with the creative team to develop campaign concepts and assets that enhance engagement and conversion.
Own, plan, and execute a strategic webinar program to engage target audiences, educate prospects, and support customer education in alignment with campaign goals.
Measure and optimize campaign performance by tracking key KPIs, identifying trends, and leveraging insights to refine strategies with marketing operations.
Support lead generation and conversion by designing nurture programs and new lead generation programs.
Collaborate with BDR teams to ensure efficient follow-up on campaign leads, optimizing conversion rates, and being a key part of product and company releases.
Align with partner marketing teams to ensure strategic integration with co-marketing efforts.
Required Qualifications
5+ years of experience in campaign management, integrated marketing, demand generation, or related roles.
Proven ability to develop and execute multi-channel marketing campaigns that drive measurable business outcomes.
Experience working cross-functionally with product marketing, BDR/sales, creative, and digital teams to ensure campaign success.
Strong understanding of marketing automation platforms (e.g., Pardot, Marketo, HubSpot) and CRM tools (e.g., Salesforce). Other tools like Gong Engage or Salesloft are a plus.
Analytical mindset with expertise in campaign performance measurement, A/B testing, and funnel optimization.
Strong communication and project management skills, with the ability to manage multiple priorities.
Experience in B2B, SaaS, or technology industries is preferred. Cybersecurity is a plus!
About BlueVoyant At BlueVoyant, we recognize that effective cyber security requires active prevention and defense across both your organization and supply chain. Our proprietary data, analytics and technology, coupled with deep expertise, works as a force multiplier to secure your full ecosystem.
Founded in 2017, BlueVoyant is headquartered in New York City and has offices in Maryland, Philippines, San Francisco, London, Budapest, and Latin America.
BlueVoyant provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. We comply with applicable state and local laws governing nondiscrimination in employment.
Note: If you are selected for a role that involves U.S. federal contracts, U.S. citizenship and background checks may be required.
Candidate Privacy Notice: Please see our Candidate Privacy Notice for details on how we process your personal data.
#J-18808-Ljbffr