Heartland Food Products Group
National Account Manager - Amazon
Heartland Food Products Group, Carmel, Indiana, United States, 46033
Senior Manager Corporate Human Resources at Heartland Food Products Group
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Direct message the job poster from Heartland Food Products Group
About Us Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, meal replacement shakes, coffee creamers and liquid water enhancers. We manufacture and market Splenda, the #1 brand in the low calorie sweetener category and the most recognized in the world. We’ve also recently acquired the SlimFast brand and are growing!
We help people live happier, healthier, and longer lives by making it easier to reduce sugar.
We offer an excellent compensation and benefits package. Come grow with us!
This role is not a remote opportunity, it is on-site at our Corporate Office in Carmel, Indiana. About the Role We are looking for a National Account Manager, Amazon to join our expanding team. The National Account Manager, Amazon will be focused on growing the Splenda and SlimFast brands on Amazon. This role will report to the Omnichannel Director and work in collaboration with Heartland’s marketing team.
Primary Responsibilities Amazon Account Management
Responsible for Amazon sales target and P&L
Manage and improve account profitability
Own Amazon budget and target planning, strategy and overall account management
Lead annual AVN and manage Vendor Manager and AVS relationship
Approve deductions and manage TPM system
Amazon Advertising
Strategize, implement, maintain and optimize advertising campaigns through Amazon’s Seller Central and Vendor Central accounts including Sponsored Products, Sponsored Brands, and Display Advertising
Own relationship with Amazon’s Ads team and our advertising agency
Coordinate with Heartland’s marketing team to promote sales on Amazon through social media campaigns, email marketing campaigns, coupon programs and incorporating Amazon into master brand marketing strategies
Monitor and report on campaign performance including developing new reporting methods
Implement A/B testing to refine ad copy, creative, and targeting parameters for maximum effectiveness
Track spend and manage a large advertising budget
Amazon Catalog Management
Work with the Digital Merchandising Manager to optimize Amazon images, video, A+ content, brand story and brand store
Collaborate with brand management team to create compelling and conversion-focused product listings that fit into overall brand strategy
Monitor Amazon listings and work with internal teams to fix catalog issues
Work with commercialization team to develop products tailored to Amazon
Data Analytics
Use data analytics tools like Helium10, Profitero and Amazon’s Brand Analytics reports to conduct keyword research, competitor research and general market research
Use data analytics tools to track and improve keyword ranking and share of sales
Analyze key performance indicators (KPIs) to identify areas for improvement and growth opportunities
Develop actionable insights to optimize product listings, pricing strategies, and advertising campaigns
Report on marketing and sales performance to broader team
Desired Skills and Experience
Bachelor's degree required
Experience with Seller Central and/or Vendor Central
Experience in digital marketing with a focus on managing Amazon ads and SEO
Familiarity with Amazon tools like Brand Analytics and Helium10
Entrepreneurial self-starter with growth mindset
Detail oriented with good project management skills
Strong written and oral communication skills
Strong analytical skills and proficient in Microsoft Office (Outlook, PowerPoint, Excel: pivot tables, vlookups etc.)
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Food and Beverage Retail
Referrals increase your chances of interviewing at Heartland Food Products Group by 2x
Inferred from the description for this job
401(k)
Paid maternity leave
Disability insurance
Medical insurance
Vision insurance
Get notified about new Account Manager jobs in
Carmel, IN .
#J-18808-Ljbffr
Direct message the job poster from Heartland Food Products Group
About Us Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, meal replacement shakes, coffee creamers and liquid water enhancers. We manufacture and market Splenda, the #1 brand in the low calorie sweetener category and the most recognized in the world. We’ve also recently acquired the SlimFast brand and are growing!
We help people live happier, healthier, and longer lives by making it easier to reduce sugar.
We offer an excellent compensation and benefits package. Come grow with us!
This role is not a remote opportunity, it is on-site at our Corporate Office in Carmel, Indiana. About the Role We are looking for a National Account Manager, Amazon to join our expanding team. The National Account Manager, Amazon will be focused on growing the Splenda and SlimFast brands on Amazon. This role will report to the Omnichannel Director and work in collaboration with Heartland’s marketing team.
Primary Responsibilities Amazon Account Management
Responsible for Amazon sales target and P&L
Manage and improve account profitability
Own Amazon budget and target planning, strategy and overall account management
Lead annual AVN and manage Vendor Manager and AVS relationship
Approve deductions and manage TPM system
Amazon Advertising
Strategize, implement, maintain and optimize advertising campaigns through Amazon’s Seller Central and Vendor Central accounts including Sponsored Products, Sponsored Brands, and Display Advertising
Own relationship with Amazon’s Ads team and our advertising agency
Coordinate with Heartland’s marketing team to promote sales on Amazon through social media campaigns, email marketing campaigns, coupon programs and incorporating Amazon into master brand marketing strategies
Monitor and report on campaign performance including developing new reporting methods
Implement A/B testing to refine ad copy, creative, and targeting parameters for maximum effectiveness
Track spend and manage a large advertising budget
Amazon Catalog Management
Work with the Digital Merchandising Manager to optimize Amazon images, video, A+ content, brand story and brand store
Collaborate with brand management team to create compelling and conversion-focused product listings that fit into overall brand strategy
Monitor Amazon listings and work with internal teams to fix catalog issues
Work with commercialization team to develop products tailored to Amazon
Data Analytics
Use data analytics tools like Helium10, Profitero and Amazon’s Brand Analytics reports to conduct keyword research, competitor research and general market research
Use data analytics tools to track and improve keyword ranking and share of sales
Analyze key performance indicators (KPIs) to identify areas for improvement and growth opportunities
Develop actionable insights to optimize product listings, pricing strategies, and advertising campaigns
Report on marketing and sales performance to broader team
Desired Skills and Experience
Bachelor's degree required
Experience with Seller Central and/or Vendor Central
Experience in digital marketing with a focus on managing Amazon ads and SEO
Familiarity with Amazon tools like Brand Analytics and Helium10
Entrepreneurial self-starter with growth mindset
Detail oriented with good project management skills
Strong written and oral communication skills
Strong analytical skills and proficient in Microsoft Office (Outlook, PowerPoint, Excel: pivot tables, vlookups etc.)
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Food and Beverage Retail
Referrals increase your chances of interviewing at Heartland Food Products Group by 2x
Inferred from the description for this job
401(k)
Paid maternity leave
Disability insurance
Medical insurance
Vision insurance
Get notified about new Account Manager jobs in
Carmel, IN .
#J-18808-Ljbffr