Electronic Arts (EA)
Senior Manager, CRM Strategy - Entertainment
Electronic Arts (EA), Los Angeles, California, United States, 90079
Senior Manager, CRM Strategy - Entertainment
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Key Responsibilities
Strategy & Lifecycle Leadership
Own CRM lifecycle strategy for assigned entertainment franchises, defining who we communicate with, when, and how across key player moments (onboarding, engagement, reactivation, live service beats, and seasonal events). Establish clear strategic frameworks for segmentation, targeting, cadence, channel mix, and experimentation that align player needs with franchise goals. Partner closely with franchise and marketing leadership to align CRM strategy with broader brand, content, and live service roadmaps. Ensure CRM strategy reflects a deep understanding of gaming and live service dynamics, player behavior, and long-term player trust. Campaign Implementation & Rollout
Be ultimately accountable for CRM campaigns launching correctly, on time, and to quality across all lifecycle channels. Oversee campaign planning and deployment, ensuring operational excellence even when execution is delegated. Set quality standards and launch readiness criteria to ensure all player‑facing communications meet brand, technical, and experience expectations. Proactively identify risks, dependencies, and bottlenecks across teams, escalating and resolving issues before they impact launches. Ensure assets, targeting, localization, and technical requirements are aligned and delivered on schedule through close partnership with creative, production, and tech teams. Measurement, Optimization & Continuous Improvement
Define success metrics for CRM programs and ensure campaigns are measured against engagement, retention, conversion, and monetization goals. Lead a strong test‑and‑learn culture through structured experimentation (A/B testing, segmentation tests, cadence testing). Translate performance insights into strategic recommendations and iterative improvements across future campaigns and lifecycle plans. Continuously evaluate tools, processes, and capabilities to improve speed, quality, and impact of CRM delivery. Leadership & Stakeholder Management
Act as a CRM strategic partner to franchise and marketing stakeholders, clearly communicating priorities, performance, risks, and recommendations. Set a high bar for both strategic thinking and executional rigor. Foster strong cross‑functional relationships built on trust, accountability, and shared ownership of outcomes. Champion player‑first thinking and operational excellence across all CRM initiatives. Skills & Experience
7+ years of experience in CRM, lifecycle marketing, or digital marketing with ownership of both strategy and execution. Proven experience leading large‑scale, multi‑channel CRM programs in fast‑paced, live or always‑on environments. Deep knowledge of CRM platforms, marketing automation, audience strategy, and campaign analytics. Strong operational mindset with the ability to anticipate executional challenges and ensure high‑quality delivery. Experience working in gaming, entertainment, or live service products strongly preferred. Bachelor’s degree in Marketing, Business, related field or equivalent years of experience. Compensation And Benefits
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES
California (depending on location e.g. Los Angeles vs. San Francisco) *$150,100 - $228,000 USD In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full‑time employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Equal Employment Opportunity
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. Job Details
Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Other Industry: Entertainment Providers Location: Los Angeles, California
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Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Key Responsibilities
Strategy & Lifecycle Leadership
Own CRM lifecycle strategy for assigned entertainment franchises, defining who we communicate with, when, and how across key player moments (onboarding, engagement, reactivation, live service beats, and seasonal events). Establish clear strategic frameworks for segmentation, targeting, cadence, channel mix, and experimentation that align player needs with franchise goals. Partner closely with franchise and marketing leadership to align CRM strategy with broader brand, content, and live service roadmaps. Ensure CRM strategy reflects a deep understanding of gaming and live service dynamics, player behavior, and long-term player trust. Campaign Implementation & Rollout
Be ultimately accountable for CRM campaigns launching correctly, on time, and to quality across all lifecycle channels. Oversee campaign planning and deployment, ensuring operational excellence even when execution is delegated. Set quality standards and launch readiness criteria to ensure all player‑facing communications meet brand, technical, and experience expectations. Proactively identify risks, dependencies, and bottlenecks across teams, escalating and resolving issues before they impact launches. Ensure assets, targeting, localization, and technical requirements are aligned and delivered on schedule through close partnership with creative, production, and tech teams. Measurement, Optimization & Continuous Improvement
Define success metrics for CRM programs and ensure campaigns are measured against engagement, retention, conversion, and monetization goals. Lead a strong test‑and‑learn culture through structured experimentation (A/B testing, segmentation tests, cadence testing). Translate performance insights into strategic recommendations and iterative improvements across future campaigns and lifecycle plans. Continuously evaluate tools, processes, and capabilities to improve speed, quality, and impact of CRM delivery. Leadership & Stakeholder Management
Act as a CRM strategic partner to franchise and marketing stakeholders, clearly communicating priorities, performance, risks, and recommendations. Set a high bar for both strategic thinking and executional rigor. Foster strong cross‑functional relationships built on trust, accountability, and shared ownership of outcomes. Champion player‑first thinking and operational excellence across all CRM initiatives. Skills & Experience
7+ years of experience in CRM, lifecycle marketing, or digital marketing with ownership of both strategy and execution. Proven experience leading large‑scale, multi‑channel CRM programs in fast‑paced, live or always‑on environments. Deep knowledge of CRM platforms, marketing automation, audience strategy, and campaign analytics. Strong operational mindset with the ability to anticipate executional challenges and ensure high‑quality delivery. Experience working in gaming, entertainment, or live service products strongly preferred. Bachelor’s degree in Marketing, Business, related field or equivalent years of experience. Compensation And Benefits
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES
California (depending on location e.g. Los Angeles vs. San Francisco) *$150,100 - $228,000 USD In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full‑time employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Equal Employment Opportunity
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. Job Details
Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Other Industry: Entertainment Providers Location: Los Angeles, California
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