Boom & Bucket Inc
Copywriter (Entry–Mid Level, 1–5 Years Experience)
Location:
Hybrid / Remote (North America) Preference for Austin, TX or Burnaby, Canada
Team:
Marketplace Growth / Brand & Creative
Level:
Individual Contributor
About the Role We’re looking for a
commercially focused Copywriter
to craft clear, persuasive messaging that drives action and builds long-term brand value at
Ritchie Bros. .
This role is for a writer who understands that
words are a growth lever
—not just content. Your work should tie directly back to our
messaging framework , reinforce our
marketplace flywheel , and consistently tell a clear, credible story across every customer touchpoint.
You’ll help shape
what we say ,
how we say it , and
why it matters —from first impression through conversion and retention.
You should either:
Have
agency experience
writing performance- and brand-driven copy,
or
Have
in-house brand or growth experience
producing copy tied to measurable business outcomes.
What You’ll Do
Write and optimize copy across channels, including:
Paid media (search, social, display, native)
Email and lifecycle campaigns
Landing pages and conversion flows
Website and product marketing pages
Sales enablement materials and presentations
Translate the
core messaging framework
into clear, consistent copy across all channels
Reinforce our
marketplace flywheel
(trust → participation → liquidity → growth) through narrative, proof points, and calls to action
Craft and evolve a cohesive story that scales across formats and funnel stages
Write headlines, subheads, CTAs, and body copy that drive conversion without sacrificing clarity or credibility
Produce multiple copy variants for testing, optimization, and personalization
Partner closely with design, growth, product, and sales to ensure copy and creative work together as a system
Apply SEO best practices to on-page copy (intent, structure, keyword integration)
Leverage AI tools to accelerate ideation, drafting, and iteration (e.g., outline creation, variant generation, rewrites), while maintaining a high bar for judgment, tone, and accuracy
What We’re Looking For Experience
1–5 years of professional copywriting experience
Agency and/or in-house brand or growth team experience required
Portfolio demonstrating:
Conversion-focused copy (ads, landing pages, emails)
Strong headline writing and CTAs
Ability to simplify complex offerings into clear, compelling narratives
Messaging & Storytelling
Strong ability to work within (and help evolve) a messaging framework
Comfortable translating a single core story into multiple channels, formats, and funnel stages
Ability to balance brand narrative with performance needs
Understands how repetition, consistency, and proof build trust at scale
Commercial & Conversion Acumen
Clear understanding of what drives conversion: clarity, relevance, trust, urgency, and friction reduction
Comfortable writing copy intended to be tested, measured, and improved
Ability to connect copy decisions back to business outcomes
SEO & Digital Fundamentals
Working knowledge of SEO best practices:
Keyword intent and placement
On-page structure (H1–H3, meta titles/descriptions)
Writing for humans first, search engines second
Experience collaborating with SEO, growth, or web teams is a plus
Working Style
Clear, concise writer with strong editorial judgment
Comfortable owning work end-to-end and iterating based on feedback and performance
Able to manage multiple projects and deadlines simultaneously
Comfortable leveraging AI tools for
ideation and efficiency , while relying on human judgment for storytelling, persuasion, and accuracy
Nice to Have
Experience writing in B2B, marketplaces, or complex categories
Familiarity with A/B testing copy (headlines, CTAs, page structure)
Comfort working with performance data (CTR, CVR, bounce rate, conversion funnels)
Experience contributing to or maintaining a brand voice and messaging system
Why This Role Matters At Ritchie Bros., copy isn’t filler—it’s
structure .
Your work will:
Anchor teams to a shared messaging framework
Reinforce the flywheel that powers our marketplace
Turn complexity into clarity for customers
Directly influence trust, conversion, and growth
You won’t just be writing words—you’ll be shaping how the story of our marketplace is told, scaled, and believed.
#J-18808-Ljbffr
Location:
Hybrid / Remote (North America) Preference for Austin, TX or Burnaby, Canada
Team:
Marketplace Growth / Brand & Creative
Level:
Individual Contributor
About the Role We’re looking for a
commercially focused Copywriter
to craft clear, persuasive messaging that drives action and builds long-term brand value at
Ritchie Bros. .
This role is for a writer who understands that
words are a growth lever
—not just content. Your work should tie directly back to our
messaging framework , reinforce our
marketplace flywheel , and consistently tell a clear, credible story across every customer touchpoint.
You’ll help shape
what we say ,
how we say it , and
why it matters —from first impression through conversion and retention.
You should either:
Have
agency experience
writing performance- and brand-driven copy,
or
Have
in-house brand or growth experience
producing copy tied to measurable business outcomes.
What You’ll Do
Write and optimize copy across channels, including:
Paid media (search, social, display, native)
Email and lifecycle campaigns
Landing pages and conversion flows
Website and product marketing pages
Sales enablement materials and presentations
Translate the
core messaging framework
into clear, consistent copy across all channels
Reinforce our
marketplace flywheel
(trust → participation → liquidity → growth) through narrative, proof points, and calls to action
Craft and evolve a cohesive story that scales across formats and funnel stages
Write headlines, subheads, CTAs, and body copy that drive conversion without sacrificing clarity or credibility
Produce multiple copy variants for testing, optimization, and personalization
Partner closely with design, growth, product, and sales to ensure copy and creative work together as a system
Apply SEO best practices to on-page copy (intent, structure, keyword integration)
Leverage AI tools to accelerate ideation, drafting, and iteration (e.g., outline creation, variant generation, rewrites), while maintaining a high bar for judgment, tone, and accuracy
What We’re Looking For Experience
1–5 years of professional copywriting experience
Agency and/or in-house brand or growth team experience required
Portfolio demonstrating:
Conversion-focused copy (ads, landing pages, emails)
Strong headline writing and CTAs
Ability to simplify complex offerings into clear, compelling narratives
Messaging & Storytelling
Strong ability to work within (and help evolve) a messaging framework
Comfortable translating a single core story into multiple channels, formats, and funnel stages
Ability to balance brand narrative with performance needs
Understands how repetition, consistency, and proof build trust at scale
Commercial & Conversion Acumen
Clear understanding of what drives conversion: clarity, relevance, trust, urgency, and friction reduction
Comfortable writing copy intended to be tested, measured, and improved
Ability to connect copy decisions back to business outcomes
SEO & Digital Fundamentals
Working knowledge of SEO best practices:
Keyword intent and placement
On-page structure (H1–H3, meta titles/descriptions)
Writing for humans first, search engines second
Experience collaborating with SEO, growth, or web teams is a plus
Working Style
Clear, concise writer with strong editorial judgment
Comfortable owning work end-to-end and iterating based on feedback and performance
Able to manage multiple projects and deadlines simultaneously
Comfortable leveraging AI tools for
ideation and efficiency , while relying on human judgment for storytelling, persuasion, and accuracy
Nice to Have
Experience writing in B2B, marketplaces, or complex categories
Familiarity with A/B testing copy (headlines, CTAs, page structure)
Comfort working with performance data (CTR, CVR, bounce rate, conversion funnels)
Experience contributing to or maintaining a brand voice and messaging system
Why This Role Matters At Ritchie Bros., copy isn’t filler—it’s
structure .
Your work will:
Anchor teams to a shared messaging framework
Reinforce the flywheel that powers our marketplace
Turn complexity into clarity for customers
Directly influence trust, conversion, and growth
You won’t just be writing words—you’ll be shaping how the story of our marketplace is told, scaled, and believed.
#J-18808-Ljbffr