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SalaryGuide

Sr. Brand Manager, Foodservice

SalaryGuide, Chicago, Illinois, United States

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Responsibilities

Lead, coach and develop a team of two direct reports, creating an engaged, inclusive and high performing team.

Sets the vision and long‑range strategy in collaboration with internal stakeholders for the core foodservice business, leveraging macro trends, demand space frameworks, operator insights, and market & competitive analyses to identify where to play, and how to win in a way that delivers the 2030 Strategy.

Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go‑to‑market propositions and end‑to‑end execution plans.

Champions the operator, and consumer, understanding the entire value chain, influencing the broader cross‑functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.

Critical partner to Go to Market Hub counterpart to shape the Foodservice AOC plan, developing innovation, base business and other commercial objectives. Set the full funnel marketing spend for the core foodservice business and report on results/ROI.

Develop portfolio, Brand & Private Label (PL) strategy, inclusive of brand heart development to grow a family of products/brands that are distinctly positioned. This role is responsible for setting a mid term (3 year) brand, portfolio and core strategy inclusive of core non disruptive innovation.

Lead core PL innovation strategy (non‑disruptive) developing and executing line extensions & renovation, inclusive of core product stewardship initiatives.

Lead execution and tracking of the portfolio architecture strategy, inclusive of portfolio price tiering/positioning.

Support monthly IBP, with the go to market hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale. Partners intimately with equivalent in the go to market hub to ensure total channel lens and solutions for effective execution.

Support T1, selective T2 customer engagements led by the Go to Market Hub and sales ensuring business alignment to unlock joint value creation.

Proactively review key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of sku profitability and mix.

Leads ongoing portfolio health, this includes completing product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.

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