CROSSMARK
Description
Business Account Manager III – Crossmark
The Business Account Manager III will have a deep understanding of both retailer and manufacturer strategies, and will develop and execute growth plans based on strategic intent set by VP/MD & Client.
The role provides direction to Customer Managers to optimize annual/quarterly Client business plans, serves as the key point of contact for regional client leadership, and delivers consistent experiences and outcomes.
The Business Account Manager drives the Business Planning process in partnership with cross‑functional business partners in Business Insights, Planning Organization, and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume forecasts and actuals, while managing base volume forecasts, item distribution, promotional strategy and innovation.
Responsibilities
Coordinate with Customer Managers to develop and execute business plans
Build and manage strategic plans for respective retailers/wholesalers
Align on strategy and plan with Region Broker Managers, Identify opportunities and threats
Provide CMs with planning analytics to support Cat/Line reviews, NI presentations, etc.
Manage trade fund effectively and maintain visibility
Measure effectiveness of CMs
Align with Insights lead and use insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions
Work with syndicated/other data sources to manage and inform strategic and tactical trade plans
Conduct ad‑hoc financial and data analysis, including pre/post event analysis
Develop customer‑level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative
Attend customer sales calls with the Customer Manager Team where appropriate
Develop and deliver content as part of the CROSSMARK Business Review process
Ensure Client’s plans are built and maintained in CROSSVIEW and the Client’s Trade Planning System
Qualifications Education/Experience:
Bachelor’s degree (B.A.) from a four‑year university preferred; relevant experience may be considered in lieu of a degree.
Work experience in sales or marketing for a minimum of 5–7 years with experience calling on a major chain customer
Proficiency with Excel and PowerPoint
Working knowledge of Nielsen and syndicated data sources
Strong communication and people skills
Collaboration and influencing skills
Strategic thinker, problem solver, and clear communicator
Ability to effectively prioritize demands and follow through on commitments
Certificates, Licenses, Registrations:
None.
Indirect Supervisory Responsibility Trade Specialists
Working Conditions Home Office & Field Environments
Travel Requirements 30–50%
Language Skills English primary; bilingual skills may be required based on business necessity.
Disability Accommodation CROSSMARK is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know.
About CROSSMARK CROSSMARK is part of the Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. We help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data‑driven insights.
Other Details Job Category:
Administration Position Type:
Full–time Business Unit:
Sales Salary Range:
$72,600 – $115,000 Company:
Crossmark Inc. Req ID:
16734
#J-18808-Ljbffr
The role provides direction to Customer Managers to optimize annual/quarterly Client business plans, serves as the key point of contact for regional client leadership, and delivers consistent experiences and outcomes.
The Business Account Manager drives the Business Planning process in partnership with cross‑functional business partners in Business Insights, Planning Organization, and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume forecasts and actuals, while managing base volume forecasts, item distribution, promotional strategy and innovation.
Responsibilities
Coordinate with Customer Managers to develop and execute business plans
Build and manage strategic plans for respective retailers/wholesalers
Align on strategy and plan with Region Broker Managers, Identify opportunities and threats
Provide CMs with planning analytics to support Cat/Line reviews, NI presentations, etc.
Manage trade fund effectively and maintain visibility
Measure effectiveness of CMs
Align with Insights lead and use insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions
Work with syndicated/other data sources to manage and inform strategic and tactical trade plans
Conduct ad‑hoc financial and data analysis, including pre/post event analysis
Develop customer‑level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative
Attend customer sales calls with the Customer Manager Team where appropriate
Develop and deliver content as part of the CROSSMARK Business Review process
Ensure Client’s plans are built and maintained in CROSSVIEW and the Client’s Trade Planning System
Qualifications Education/Experience:
Bachelor’s degree (B.A.) from a four‑year university preferred; relevant experience may be considered in lieu of a degree.
Work experience in sales or marketing for a minimum of 5–7 years with experience calling on a major chain customer
Proficiency with Excel and PowerPoint
Working knowledge of Nielsen and syndicated data sources
Strong communication and people skills
Collaboration and influencing skills
Strategic thinker, problem solver, and clear communicator
Ability to effectively prioritize demands and follow through on commitments
Certificates, Licenses, Registrations:
None.
Indirect Supervisory Responsibility Trade Specialists
Working Conditions Home Office & Field Environments
Travel Requirements 30–50%
Language Skills English primary; bilingual skills may be required based on business necessity.
Disability Accommodation CROSSMARK is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know.
About CROSSMARK CROSSMARK is part of the Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. We help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data‑driven insights.
Other Details Job Category:
Administration Position Type:
Full–time Business Unit:
Sales Salary Range:
$72,600 – $115,000 Company:
Crossmark Inc. Req ID:
16734
#J-18808-Ljbffr