PowerToFly
Principal Product Designer - Design Systems
PowerToFly, San Francisco, California, United States
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Team Description This role is responsible for advancing the craft and adoption of Expedia’s design system, ensuring that our products are consistent, accessible, and globally scalable. You will contribute thought leadership, deliver high‑quality design solutions, and serve as a trusted partner to design, engineering, and brand teams. Working closely with system leadership, you will help bring the strategy to life by translating vision into practice, raising design standards, and mentoring others in how to design with systems at scale.
In this role, you will:
Design the next generation of Expedia’s multi‑brand design system, creating a shared set of elements that are highly brand flexible.
Contribute to the evolution of Expedia’s design system by creating components, tokens, and patterns that scale across brands and platforms.
Collaborate with engineering partners to deliver reliable libraries, tooling, and documentation.
Ensure the system reflects accessibility, inclusivity, and localization standards, supporting diverse travelers across the globe.
Champion design craft and quality by raising the bar for both visual and interaction design standards.
Partner with product, engineering, brand, and marketing teams to encourage adoption and alignment.
Mentor designers and advocate for systems thinking across the design organization.
Translate system strategy into actionable, usable solutions that empower teams and accelerate delivery.
Minimum Qualifications
Bachelor's degree or higher in a related field (Design, Human‑Computer Interaction, User Experience or similar) or equivalent relevant experience. Relevant academic qualifications that help grow the team's knowledge or expertise are welcomed but not required.
12+ years of experience in product, visual, or systems design, with a portfolio that shows impact at scale.
Deep expertise in design systems and cross‑platform frameworks, with hands‑on experience creating and evolving component libraries.
Strong craft in visual and interaction design, with the ability to balance brand expression and usability.
Experience collaborating with engineering to deliver production‑ready components and documentation. Figma expertise is preferred.
Ability to influence adoption and drive consistency in a large, matrixed organization.
Excellent communication and storytelling skills, with the ability to bring clarity and inspire confidence.
A systems thinker who thrives in complexity but delivers solutions that are clear, usable, and scalable.
Preferred Qualifications
Craft Expert: Elevates design quality through detail, polish, and systems excellence.
Collaborative Partner: Works seamlessly across design, engineering, product, and brand functions.
Adoption Advocate: Champions the system’s value and helps teams integrate it into their workflows.
Mentor and Influencer: Inspires designers through coaching and thought leadership.
Execution‑Oriented: Brings clarity, speed, and precision to system delivery.
Culture Builder: Embodies Expedia Group’s values and fosters a sense of purpose in systems work.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Salary ranges (2024) Virtual (Los Angeles, CA): $224,000.00 – $313,500.00 (potential up to $358,000.00) San Francisco: $242,000.00 – $338,500.00 (potential up to $387,000.00) New York: $242,000.00 – $338,500.00 (potential up to $387,000.00)
Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named a Best Place to Work on Glassdoor in 2024 and be recognized for award‑winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I‑9 to confirm work authorization.
#J-18808-Ljbffr
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Team Description This role is responsible for advancing the craft and adoption of Expedia’s design system, ensuring that our products are consistent, accessible, and globally scalable. You will contribute thought leadership, deliver high‑quality design solutions, and serve as a trusted partner to design, engineering, and brand teams. Working closely with system leadership, you will help bring the strategy to life by translating vision into practice, raising design standards, and mentoring others in how to design with systems at scale.
In this role, you will:
Design the next generation of Expedia’s multi‑brand design system, creating a shared set of elements that are highly brand flexible.
Contribute to the evolution of Expedia’s design system by creating components, tokens, and patterns that scale across brands and platforms.
Collaborate with engineering partners to deliver reliable libraries, tooling, and documentation.
Ensure the system reflects accessibility, inclusivity, and localization standards, supporting diverse travelers across the globe.
Champion design craft and quality by raising the bar for both visual and interaction design standards.
Partner with product, engineering, brand, and marketing teams to encourage adoption and alignment.
Mentor designers and advocate for systems thinking across the design organization.
Translate system strategy into actionable, usable solutions that empower teams and accelerate delivery.
Minimum Qualifications
Bachelor's degree or higher in a related field (Design, Human‑Computer Interaction, User Experience or similar) or equivalent relevant experience. Relevant academic qualifications that help grow the team's knowledge or expertise are welcomed but not required.
12+ years of experience in product, visual, or systems design, with a portfolio that shows impact at scale.
Deep expertise in design systems and cross‑platform frameworks, with hands‑on experience creating and evolving component libraries.
Strong craft in visual and interaction design, with the ability to balance brand expression and usability.
Experience collaborating with engineering to deliver production‑ready components and documentation. Figma expertise is preferred.
Ability to influence adoption and drive consistency in a large, matrixed organization.
Excellent communication and storytelling skills, with the ability to bring clarity and inspire confidence.
A systems thinker who thrives in complexity but delivers solutions that are clear, usable, and scalable.
Preferred Qualifications
Craft Expert: Elevates design quality through detail, polish, and systems excellence.
Collaborative Partner: Works seamlessly across design, engineering, product, and brand functions.
Adoption Advocate: Champions the system’s value and helps teams integrate it into their workflows.
Mentor and Influencer: Inspires designers through coaching and thought leadership.
Execution‑Oriented: Brings clarity, speed, and precision to system delivery.
Culture Builder: Embodies Expedia Group’s values and fosters a sense of purpose in systems work.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Salary ranges (2024) Virtual (Los Angeles, CA): $224,000.00 – $313,500.00 (potential up to $358,000.00) San Francisco: $242,000.00 – $338,500.00 (potential up to $387,000.00) New York: $242,000.00 – $338,500.00 (potential up to $387,000.00)
Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named a Best Place to Work on Glassdoor in 2024 and be recognized for award‑winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I‑9 to confirm work authorization.
#J-18808-Ljbffr