Veridian Service Partners
Director, Inside Sales and Conversion
Veridian Service Partners, Dallas, Texas, United States, 75215
Why work with us:
Competitive pay (based on experience)
On-the-job training
Company Expansion and growth opportunities
Team-oriented work environment
Consistent work year-round
Great benefits + PTO package
About the role: The Director, Inside Sales & Conversion is responsible for designing, building, and scaling Veridian’s inside sales and call center function from the ground up. This role owns the full lead-to-conversion engine: defining strategy, building the team, implementing systems and processes, and driving performance across all markets and brands.
The Director serves as the owner of the end-to-end lead journey, from initial inquiry through appointment setting and sale. You will architect how leads are handled, routed, prioritized, and converted, continuously identifying friction points and improving conversion efficiency.
This is a hands‑on leadership role for a builder who thrives in ambiguity, someone who can set the strategy, execute it on the floor, and develop high‑performing teams while creating a scalable foundation to support Veridian’s national expansion.
What you’ll do: Inside Sales & Conversion Strategy
Define and own Veridian’s inside sales and call center strategy, aligning conversion execution with marketing demand generation and overall growth objectives.
Design the operating model for lead handling, including team structure, specialization, coverage models, and service‑level standards.
Establish short‑ and long‑term scaling plans to support new market launches and future brand expansion.
Build & Scale the Call Center Function
Build the inside sales and call center organization from the ground up, including hiring, onboarding, and developing supervisors and frontline agents.
Design org structure, roles, capacity models, and staffing plans to support predictable growth.
Lead new market launches and expansions, ensuring people, process, and systems are ready on Day 1.
End‑to‑End Lead Journey Ownership
Own the full lead lifecycle from initial inquiry to appointment to sale, ensuring speed‑to‑lead, coverage, and handoffs are optimized.
Analyze conversion performance across stages (Lead‑to‑Appointment, Appointment‑to‑Sale) and implement improvements to increase efficiency and revenue yield.
Ensure a consistent, high‑quality customer experience across markets and brands.
Technology, Systems & Data
Own the design and ongoing optimization of the inside sales technology stack, including CRM telephony, routing logic, and reporting.
Translate business priorities into system configuration, ensuring leads are prioritized and routed correctly.
Establish dashboards and operating metrics that provide visibility into performance, capacity, and bottlenecks.
Enablement, Playbooks & Training
Own the Veridian Inside Sales Playbook, defining standards for scripting, qualification, objection handling, and appointment setting.
Design onboarding and continuous training programs that reinforce execution standards and improve performance.
Ensure all processes, SOPs, and materials are documented and maintained as a single source of truth for the team.
People Leadership & Performance Management
Directly manage supervisors and team leaders – coach them to drive accountability, engagement, and results.
Own performance management for the inside sales organization, including KPIs such as conversion rate, speed‑to‑lead, and show rate.
Design scorecards, incentives, and coaching frameworks that motivate performance and reinforce desired behaviors.
Cross‑Functional Leadership
Partner closely with Marketing, Operations, Finance, and Brand leadership to align demand generation, capacity planning, and revenue outcomes.
Serve as the voice of conversion in growth planning discussions, using data to influence strategy and investment decisions.
Proactively identify risks and constraints (staffing, systems, process) and implement mitigation plans before performance is impacted.
What we are looking for: Experience
7+ years in Inside Sales, Call Center Leadership, Revenue Operations, or Sales Enablement, with experience building or scaling teams.
Proven success standing up new functions or materially transforming existing conversion organizations.
Experience managing multi‑market or high‑growth environments preferred.
Technical Skills
Strong working knowledge of CRM and telephony platforms (Salesforce, Five9).
Data‑driven mindset with the ability to diagnose funnel performance and operational bottlenecks.
Builder’s Mentality: Comfortable creating structure where none exists.
Strategic Operator: Can define strategy and execute it with precision.
People Leader: Develops leaders, not just individual contributors.
Ownership Mindset: Takes accountability for outcomes, not just activity.
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Competitive pay (based on experience)
On-the-job training
Company Expansion and growth opportunities
Team-oriented work environment
Consistent work year-round
Great benefits + PTO package
About the role: The Director, Inside Sales & Conversion is responsible for designing, building, and scaling Veridian’s inside sales and call center function from the ground up. This role owns the full lead-to-conversion engine: defining strategy, building the team, implementing systems and processes, and driving performance across all markets and brands.
The Director serves as the owner of the end-to-end lead journey, from initial inquiry through appointment setting and sale. You will architect how leads are handled, routed, prioritized, and converted, continuously identifying friction points and improving conversion efficiency.
This is a hands‑on leadership role for a builder who thrives in ambiguity, someone who can set the strategy, execute it on the floor, and develop high‑performing teams while creating a scalable foundation to support Veridian’s national expansion.
What you’ll do: Inside Sales & Conversion Strategy
Define and own Veridian’s inside sales and call center strategy, aligning conversion execution with marketing demand generation and overall growth objectives.
Design the operating model for lead handling, including team structure, specialization, coverage models, and service‑level standards.
Establish short‑ and long‑term scaling plans to support new market launches and future brand expansion.
Build & Scale the Call Center Function
Build the inside sales and call center organization from the ground up, including hiring, onboarding, and developing supervisors and frontline agents.
Design org structure, roles, capacity models, and staffing plans to support predictable growth.
Lead new market launches and expansions, ensuring people, process, and systems are ready on Day 1.
End‑to‑End Lead Journey Ownership
Own the full lead lifecycle from initial inquiry to appointment to sale, ensuring speed‑to‑lead, coverage, and handoffs are optimized.
Analyze conversion performance across stages (Lead‑to‑Appointment, Appointment‑to‑Sale) and implement improvements to increase efficiency and revenue yield.
Ensure a consistent, high‑quality customer experience across markets and brands.
Technology, Systems & Data
Own the design and ongoing optimization of the inside sales technology stack, including CRM telephony, routing logic, and reporting.
Translate business priorities into system configuration, ensuring leads are prioritized and routed correctly.
Establish dashboards and operating metrics that provide visibility into performance, capacity, and bottlenecks.
Enablement, Playbooks & Training
Own the Veridian Inside Sales Playbook, defining standards for scripting, qualification, objection handling, and appointment setting.
Design onboarding and continuous training programs that reinforce execution standards and improve performance.
Ensure all processes, SOPs, and materials are documented and maintained as a single source of truth for the team.
People Leadership & Performance Management
Directly manage supervisors and team leaders – coach them to drive accountability, engagement, and results.
Own performance management for the inside sales organization, including KPIs such as conversion rate, speed‑to‑lead, and show rate.
Design scorecards, incentives, and coaching frameworks that motivate performance and reinforce desired behaviors.
Cross‑Functional Leadership
Partner closely with Marketing, Operations, Finance, and Brand leadership to align demand generation, capacity planning, and revenue outcomes.
Serve as the voice of conversion in growth planning discussions, using data to influence strategy and investment decisions.
Proactively identify risks and constraints (staffing, systems, process) and implement mitigation plans before performance is impacted.
What we are looking for: Experience
7+ years in Inside Sales, Call Center Leadership, Revenue Operations, or Sales Enablement, with experience building or scaling teams.
Proven success standing up new functions or materially transforming existing conversion organizations.
Experience managing multi‑market or high‑growth environments preferred.
Technical Skills
Strong working knowledge of CRM and telephony platforms (Salesforce, Five9).
Data‑driven mindset with the ability to diagnose funnel performance and operational bottlenecks.
Builder’s Mentality: Comfortable creating structure where none exists.
Strategic Operator: Can define strategy and execute it with precision.
People Leader: Develops leaders, not just individual contributors.
Ownership Mindset: Takes accountability for outcomes, not just activity.
#J-18808-Ljbffr