Arc'teryx Limited
Senior Area Manager, Community – USA West
Arc'teryx Limited, San Francisco, California, United States, 94199
Your Opportunity at ARC’TERYX:
As the Senior Area Manager, Community for USA West, you lead the Arc’teryx community strategy across key markets including Seattle, Portland, Los Angeles, and San Francisco and Pacific outdoor hubs. You will design initiatives that authentically engage and grow our community, ensuring Arc’teryx continues to inspire, innovate, and lead across these diverse urban and outdoor-oriented hubs.
While you set the vision and direction, you will also serve as a mentor and people leader to your team; enabling them to deliver best-in-class experiences through Academy Light activations, new store openings, metropolitan endemic events, the Retail Academy Prep Series, and athlete/guide partnerships. This role blends strategic oversight, team leadership, and operational excellence, while fostering strong relationships with athletes, guides, pro partners, local ambassadors, and grassroots communities.
This role can be hired remote. Business operations occur on PST time zone. Travel to each market is required.
Meet Your Future Team: We bring Arc’teryx to life across North America through snow, climb, and trail experiences, from Academies and field marketing to community events and mountain town partnerships. Our team drives impact through sponsorships, product testing, seeding, and new store openings, while championing circularity with ReBird™. United by a love of the outdoors, we create connections that inspire exploration and community.
If you were in the Senior Area Manager, Community – USA West role now, here are some of the core activities you would be doing: Strategic Leadership
Designing and implementing the USA East community strategy, aligned with North American priorities, while tailoring initiatives to resonate authentically in urban markets
Focusing efforts on New York and Boston, while identifying opportunities for expansion in other East Coast cities
Position USA East as a flagship community region, piloting new concepts and setting a high standard for engagement
Leveraging insights, trends, and opportunities to evolve strategy and deliver measurable growth
Conducting bi-monthly market travel across assigned regions to support store visits, community events, Academy or brand activations, ambassador engagement, and regional athlete meetings
Event & Experience Leadership
Overseeing the vision and execution of Academy Light experiences, ensuring high-quality, inclusive learning opportunities that build deep community connection
Leading new store opening activations, developing event strategies that celebrate local communities and drive brand presence
In partnership with the Sponsorships and Partnerships teams, directing the planning and delivery of select mountain town endemic events that honor the roots of our community and strengthen loyalty in core outdoor hubs
Partnering with the Brand Experience, GTM, Retail Leadership and Field Marketing teams to lead the Retail Academy Prep Series, ensuring retail staff are prepared and inspired to activate community experiences with excellence
Relationship & Partnership Management
Building, nurturing, and activating relationships with regional athletes, guides, pro partners, and ambassadors, ensuring their voices are integrated into community activations
Managing the Core Community Ambassador program in East Coast markets, empowering grassroots connections
Collaborating with store teams, marketing, and brand partners to align on community goals and amplify impact
Media & Amplification
Managing paid media budgets for community initiatives, ensuring efficient spend and maximized ROI
Partnering with content and brand teams to create compelling storytelling that amplifies events and extends reach
People Leadership & Team Development
Leading, coaching, and developing the Area Community Specialist and Coordinator, providing mentorship, feedback, and growth opportunities
Fostering a culture of accountability, collaboration, and innovation within the US East community team, ambassador, regional athletes and retail leaders
Acting as a role model and culture carrier, embodying Arc’teryx values in leadership and decision-making
Measurement & Reporting
Defining and reporting on community KPIs: attendance, engagement, amplification, sentiment
Providing insights and recommendations to continuously improve strategy, execution, and impact
Sharing success stories and learnings across the broader North American team
Here are some of the things you could be working on in the future:
Develop regional event and partnership calendars to support Brand investments
Manage national ambassador and seeding framework
Quarterly community performance reports
Project ownership of Academy Light experiences in the US East region
Deliver data as part of a scorecard process to support brand expansion into new markets
Are you our next Senior Area Manager, Community – US East role?
You have a bachelor’s degree in Marketing, Communications, Business or a related field
You have 8+ years of experience in community management, brand marketing, or event strategy, with proven expertise in building large-scale community programs
You have a strong background in event leadership, from concept through to execution and measurement
You have demonstrated success in managing and developing people in high-performance environments
You have experience with ambassador, athlete, or influencer relationship management
You are proficient in budget management, paid media allocation, and ROI analysis
You are excellent communication, storytelling, and cross-functional leadership skills
You have a deep understanding of the outdoor and mountain town community landscape in Canada
You have a passion for the outdoors, sustainability, and the Arc’teryx ethos
$124,000 - $155,000 a year
A reasonable estimate of the pay range is USD$124,000 - USD$155,000 at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training. The upper end of the range is typically reserved for candidates with demonstrated expertise that is above job requirements or who bring exceptional directly transferable experience.
Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer.
Equal Opportunity Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
Leave it Better We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
#J-18808-Ljbffr
While you set the vision and direction, you will also serve as a mentor and people leader to your team; enabling them to deliver best-in-class experiences through Academy Light activations, new store openings, metropolitan endemic events, the Retail Academy Prep Series, and athlete/guide partnerships. This role blends strategic oversight, team leadership, and operational excellence, while fostering strong relationships with athletes, guides, pro partners, local ambassadors, and grassroots communities.
This role can be hired remote. Business operations occur on PST time zone. Travel to each market is required.
Meet Your Future Team: We bring Arc’teryx to life across North America through snow, climb, and trail experiences, from Academies and field marketing to community events and mountain town partnerships. Our team drives impact through sponsorships, product testing, seeding, and new store openings, while championing circularity with ReBird™. United by a love of the outdoors, we create connections that inspire exploration and community.
If you were in the Senior Area Manager, Community – USA West role now, here are some of the core activities you would be doing: Strategic Leadership
Designing and implementing the USA East community strategy, aligned with North American priorities, while tailoring initiatives to resonate authentically in urban markets
Focusing efforts on New York and Boston, while identifying opportunities for expansion in other East Coast cities
Position USA East as a flagship community region, piloting new concepts and setting a high standard for engagement
Leveraging insights, trends, and opportunities to evolve strategy and deliver measurable growth
Conducting bi-monthly market travel across assigned regions to support store visits, community events, Academy or brand activations, ambassador engagement, and regional athlete meetings
Event & Experience Leadership
Overseeing the vision and execution of Academy Light experiences, ensuring high-quality, inclusive learning opportunities that build deep community connection
Leading new store opening activations, developing event strategies that celebrate local communities and drive brand presence
In partnership with the Sponsorships and Partnerships teams, directing the planning and delivery of select mountain town endemic events that honor the roots of our community and strengthen loyalty in core outdoor hubs
Partnering with the Brand Experience, GTM, Retail Leadership and Field Marketing teams to lead the Retail Academy Prep Series, ensuring retail staff are prepared and inspired to activate community experiences with excellence
Relationship & Partnership Management
Building, nurturing, and activating relationships with regional athletes, guides, pro partners, and ambassadors, ensuring their voices are integrated into community activations
Managing the Core Community Ambassador program in East Coast markets, empowering grassroots connections
Collaborating with store teams, marketing, and brand partners to align on community goals and amplify impact
Media & Amplification
Managing paid media budgets for community initiatives, ensuring efficient spend and maximized ROI
Partnering with content and brand teams to create compelling storytelling that amplifies events and extends reach
People Leadership & Team Development
Leading, coaching, and developing the Area Community Specialist and Coordinator, providing mentorship, feedback, and growth opportunities
Fostering a culture of accountability, collaboration, and innovation within the US East community team, ambassador, regional athletes and retail leaders
Acting as a role model and culture carrier, embodying Arc’teryx values in leadership and decision-making
Measurement & Reporting
Defining and reporting on community KPIs: attendance, engagement, amplification, sentiment
Providing insights and recommendations to continuously improve strategy, execution, and impact
Sharing success stories and learnings across the broader North American team
Here are some of the things you could be working on in the future:
Develop regional event and partnership calendars to support Brand investments
Manage national ambassador and seeding framework
Quarterly community performance reports
Project ownership of Academy Light experiences in the US East region
Deliver data as part of a scorecard process to support brand expansion into new markets
Are you our next Senior Area Manager, Community – US East role?
You have a bachelor’s degree in Marketing, Communications, Business or a related field
You have 8+ years of experience in community management, brand marketing, or event strategy, with proven expertise in building large-scale community programs
You have a strong background in event leadership, from concept through to execution and measurement
You have demonstrated success in managing and developing people in high-performance environments
You have experience with ambassador, athlete, or influencer relationship management
You are proficient in budget management, paid media allocation, and ROI analysis
You are excellent communication, storytelling, and cross-functional leadership skills
You have a deep understanding of the outdoor and mountain town community landscape in Canada
You have a passion for the outdoors, sustainability, and the Arc’teryx ethos
$124,000 - $155,000 a year
A reasonable estimate of the pay range is USD$124,000 - USD$155,000 at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training. The upper end of the range is typically reserved for candidates with demonstrated expertise that is above job requirements or who bring exceptional directly transferable experience.
Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer.
Equal Opportunity Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
Leave it Better We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
#J-18808-Ljbffr