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AMQ Solutions

Senior Product Launch Specialist

AMQ Solutions, Grand Rapids, Michigan, us, 49528

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This position follows a hybrid schedule, with three days in the office and two days working remotely.

Summary Reporting to the Director of Product Management, the Sr. Product Launch Specialist is responsible for supporting the planning, coordination, and execution of successful product launches—from pre-launch readiness through post-launch evaluation. This role also supports sales enablement initiatives, competitive assessments, and the management of AMQ’s digital product tools. The role works cross-functionally with Product Management, Marketing, Sales, Customer Support, and other key partners to drive launch excellence. The ideal candidate is highly organized, detail-oriented, proactive, and adept at managing complex timelines and communication across multiple stakeholders.

Essential Duties and Responsibilities Product Launch Support

Support development of launch plans, timelines, and checklists for new products and enhancements.

Lead cross-functional launch readiness meetings and ensure alignment across teams.

Monitor launch milestones, risks, and dependencies, highlighting risks as needed

Coordinate product research and customer validation to inform development, positioning, and messaging.

Manage post-launch KPI’s and gather insights to drive process improvements.

Support sales enablement strategies through creation of training materials, product enablement content, etc.

Assist product training sessions, customer engagements, and other in-market activities.

Digital Tools Management

Manage and optimize use of digital configuration and visualization tools (CET, Revit, 3D configurators).

Oversee product accuracy, updates, and visual assets within these platforms.

Analyze tool usage and performance metrics to identify improvements.

Competitive Analysis & Insights

Support competitive research on pricing, features, and samples.

Maintain competitive comparison tools for internal and external use.

Cross-Functional Collaboration

Work closely with Product, Marketing, Sales, Customer Support, and other teams to support GTM activities.

Ensure timely coordination and delivery of launch-related tasks across functions.

Other Requirements Travel up to 25% as needed.

Job Knowledge, Skills & Abilities

Strong knowledge of product launch and go-to-market processes

Experience supporting sales enablement programs and creating training materials

Familiarity with digital configuration and visualization tools (CET, Revit, 3D configurators)

Excellent project management, organization, and prioritization skills

Strong communication and presentation abilities across cross-functional teams

Analytical mindset with the ability to interpret data and launch performance metrics

Ability to lead projects independently and influence stakeholders

Comfortable working with technical product information and customer insights

Ability to thrive in a fast-paced environment and manage multiple deadlines

AMQ Key Behavior

GGOB “Open Book Management”

Accountability and proactive approach

Adaptability and flexibility

Customer service oriented

Commitment to continuous improvement and professional development

Experience/Education

Bachelor’s degree in business, marketing, communication or a related field

Minimum of 3-5 years in product launch management, product marketing, sales enablement, or other related experience

Track record leading end-to-end product launches and coordinating cross-functional team

Experience creating sales enablement materials, training content, and customer-facing resources

Background working with or supporting digital configuration/design tools (CET, Revit, 3D configurator) preferred

Prior experience in commercial office furniture or related industry preferred.

Proficient in Microsoft Office

Equal Opportunity Statement: AMQ & Steelcase provide employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements.

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