Senior Director of Retention

Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. After serving more than 1.3 million customers and expanding into national retail, we are hiring driven, thoughtful people who want to redefine how the world starts its day at scale.

Everyday Dose is seeking a Senior Director of Retention to architect and scale the entire post-purchase experience across lifecycle, CRM, subscription, and loyalty. You will own LTV, churn reduction, subscription optimization, and all customer journeys after purchase. This is a hands-on, high-impact role for a retention expert who loves data, psychology, experimentation, and building systems from the ground up. You will lead a lean but high-output team (3-6 people) and partner deeply with Growth, CX, Product, and Brand.

Responsibilities

Full retention strategy and roadmap

Lifecycle architecture across email, SMS, portal, and product

Subscription economics and optimization

Predictive churn modeling

Activation and time-to-value improvements

Churn reduction initiatives

All retention experiments and A/B tests

LTV modeling and reporting

Customer segmentation and personalization

Cross-sell and upsell pathways for new SKUs

Key Responsibilities

Lifecycle & CRM Build and manage all lifecycle flows (post-purchase, education, renewal, winback)

Oversee list health, segmentation, and deliverability

Develop monthly retention campaigns and calendar

Data & Analytics

Create LTV and churn dashboards

Lead cohort analysis by SKU, acquisition source, and persona

Partner with analysts to uncover retention opportunities

Subscription Experience

Lead Skio optimization

Redesign cancellation flow and save logic

Personalize in-portal UX

Deploy pause/skip features and predictive triggers

Cross-Functional Leadership

Work with CX to reduce avoidable tickets

Partner with Brand on retention storytelling

Work with Ops to avoid stockouts that drive churn

Guide Product using customer behavior insights

Requirements

10+ years in lifecycle, CRM, retention, or subscription strategy

3+ years leading teams

Strong analytical, technical, and behavioral psychology skills

Experience improving retention curves significantly

Hands-on experience with Skio, Klaviyo, Iterable, or similar

Exceptional collaboration skills

Startup/scale-up DNA

Comfortable owning $20M-$50M+ revenue levers

Benefits

Competitive base, bonus, and equity package

Comprehensive health, vision, dental

Unlimited PTO

Remote-friendly role

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