SkinnyDipped
Located in Seattle, SkinnyDipped was founded by a mom and daughter and two best friends after realizing that nothing is more important than time spent with the ones you love. Starting out of their kitchen, the four women created SkinnyDipped: thinly dipped chocolate almonds that are exceptionally good-for-you and ridiculously delicious. We’re proud to remain a women‑led company driven by the belief that healthy snacking should make both you and your body happy.
We’re looking for a strategic, insight‑driven
Brand Manager
to steward the SkinnyDipped brand and product portfolio, manage key projects, and support smart sustainable growth. In this role, you’ll blend creativity with analysis - translating consumer insights, category trends, and business data into powerful strategies that grow our brand, elevate our presence at retail, and fuel innovation.
If you love collaborating cross‑functionally, building a long‑term pipeline while managing day‑to‑day execution, and working in a fast‑paced, entrepreneurial culture - you’ll thrive here.
What You’ll Do Brand & Portfolio Management
Develop annual brand plans with clear objectives, strategies, and KPIs that ladder up to company growth goals
Generate consumer and customer insights to inform portfolio decisions, innovation pipelines, and go‑to‑market strategies
Evaluate item‑level performance and recommend product renovations or SKU rationalization
Build a long‑term innovation pipeline, including business cases for future launches
Identify whitespace opportunities through consumer research, trend tracking, and competitive analysis
Partner closely with R&D to guide the innovation funnel, manage the stage‑gate process, and lead commercialization meetings
Lead channel strategy, price pack architecture, and promotional strategy development
Consumer & Retail Insights
Own consumer research initiatives and deliver clear, actionable findings to leadership
Monitor brand performance and category trends to identify opportunities and threats
Lead monthly State of the Business updates—summarizing brand and competitor insights, opportunities, and wins
Analyze media, consumption, and market data to tell a compelling, insight‑driven story
Serve as the voice of the consumer to inform decisions across the business
Support ad hoc analytical and insight needs as they arise
Marketing & Communications
Bring consumer and category insights to guide planning, positioning, and creative strategy
Brief internal teams and external agency partners to develop integrated campaigns across paid, owned, and earned channels
Support execution of integrated marketing plans—ensuring SkinnyDipped shows up consistently and vibrantly across all touchpoints
Track and report on brand health metrics, including awareness, consideration, purchase intent, household penetration, and more
Retail & Customer Support
Partner with Sales to develop compelling retailer stories rooted in data and insight
Translate consumer and category insights into clear recommendations for assortment, shelf strategy, and channel‑specific tactics
Build launch decks and customer‑facing materials for new items and categories
Leverage data to inform shelf placement, pricing, and strategic opportunities across channels
Experience What You Bring to the Table
Prior brand management experience in CPG; food & beverage strongly preferred
Strong proficiency with syndicated data platforms (SPINS, Circana, IRI, Nielsen preferred)
Skills & Strengths
Sharp business acumen with a holistic understanding of how brand, consumer, category, and retail come together
Strong analytical skills - you know how to translate data into clear, actionable stories
Confident communicator who can influence and collaborate across teams
Strategic thinker who can also manage details and drive projects to completion
Organized, proactive, resourceful, and energized by a fast‑paced, high‑growth environment
Why You’ll Love Working Here
Annual performance bonus
Equity opportunity
401(k)
Paid parental leave
Paid time off to volunteerWellness & technology stipends
Fun, entrepreneurial culture with room to grow and make an impact
A Bit More About Us We’re a female‑founded success story. This alone—regardless of the industry—requires true grit, mettle, and perseverance. We operate with an ethos that any idea is plausible until proven otherwise. A bold flavor combo with a totally new production method? Let’s try it. A major change to improve quality, even if it’s hard? We’ll make it happen. We lead with conviction, not hesitation. The world can be intimidating, but we stay curious, driven, and brave.
Our Mission We craft food that nourishes your body and your spirit. We believe everyone deserves clean, delicious snacks—the kind we proudly share with our own families. As a women‑founded company, we’re committed to uplifting women and the children they care for in our local communities and around the world, because no one—especially a child—should go without love or food.
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing
Industries: Food and Beverage Manufacturing
#J-18808-Ljbffr
We’re looking for a strategic, insight‑driven
Brand Manager
to steward the SkinnyDipped brand and product portfolio, manage key projects, and support smart sustainable growth. In this role, you’ll blend creativity with analysis - translating consumer insights, category trends, and business data into powerful strategies that grow our brand, elevate our presence at retail, and fuel innovation.
If you love collaborating cross‑functionally, building a long‑term pipeline while managing day‑to‑day execution, and working in a fast‑paced, entrepreneurial culture - you’ll thrive here.
What You’ll Do Brand & Portfolio Management
Develop annual brand plans with clear objectives, strategies, and KPIs that ladder up to company growth goals
Generate consumer and customer insights to inform portfolio decisions, innovation pipelines, and go‑to‑market strategies
Evaluate item‑level performance and recommend product renovations or SKU rationalization
Build a long‑term innovation pipeline, including business cases for future launches
Identify whitespace opportunities through consumer research, trend tracking, and competitive analysis
Partner closely with R&D to guide the innovation funnel, manage the stage‑gate process, and lead commercialization meetings
Lead channel strategy, price pack architecture, and promotional strategy development
Consumer & Retail Insights
Own consumer research initiatives and deliver clear, actionable findings to leadership
Monitor brand performance and category trends to identify opportunities and threats
Lead monthly State of the Business updates—summarizing brand and competitor insights, opportunities, and wins
Analyze media, consumption, and market data to tell a compelling, insight‑driven story
Serve as the voice of the consumer to inform decisions across the business
Support ad hoc analytical and insight needs as they arise
Marketing & Communications
Bring consumer and category insights to guide planning, positioning, and creative strategy
Brief internal teams and external agency partners to develop integrated campaigns across paid, owned, and earned channels
Support execution of integrated marketing plans—ensuring SkinnyDipped shows up consistently and vibrantly across all touchpoints
Track and report on brand health metrics, including awareness, consideration, purchase intent, household penetration, and more
Retail & Customer Support
Partner with Sales to develop compelling retailer stories rooted in data and insight
Translate consumer and category insights into clear recommendations for assortment, shelf strategy, and channel‑specific tactics
Build launch decks and customer‑facing materials for new items and categories
Leverage data to inform shelf placement, pricing, and strategic opportunities across channels
Experience What You Bring to the Table
Prior brand management experience in CPG; food & beverage strongly preferred
Strong proficiency with syndicated data platforms (SPINS, Circana, IRI, Nielsen preferred)
Skills & Strengths
Sharp business acumen with a holistic understanding of how brand, consumer, category, and retail come together
Strong analytical skills - you know how to translate data into clear, actionable stories
Confident communicator who can influence and collaborate across teams
Strategic thinker who can also manage details and drive projects to completion
Organized, proactive, resourceful, and energized by a fast‑paced, high‑growth environment
Why You’ll Love Working Here
Annual performance bonus
Equity opportunity
401(k)
Paid parental leave
Paid time off to volunteerWellness & technology stipends
Fun, entrepreneurial culture with room to grow and make an impact
A Bit More About Us We’re a female‑founded success story. This alone—regardless of the industry—requires true grit, mettle, and perseverance. We operate with an ethos that any idea is plausible until proven otherwise. A bold flavor combo with a totally new production method? Let’s try it. A major change to improve quality, even if it’s hard? We’ll make it happen. We lead with conviction, not hesitation. The world can be intimidating, but we stay curious, driven, and brave.
Our Mission We craft food that nourishes your body and your spirit. We believe everyone deserves clean, delicious snacks—the kind we proudly share with our own families. As a women‑founded company, we’re committed to uplifting women and the children they care for in our local communities and around the world, because no one—especially a child—should go without love or food.
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing
Industries: Food and Beverage Manufacturing
#J-18808-Ljbffr