SalaryGuide
Responsibilities
Define and own the company's GTM strategy: segmentation, target markets (mid-market, enterprise, industry verticals), value propositions, go-to-market plays, and motions (direct, partner, channel).
Lead development of ideal customer profiles (ICP), buyer personas, competitive analysis, and positioning to inform GTM priorities across the funnel.
Partner with Product and Marketing to refine product-market fit, packaging, pricing strategy (in collaboration with GTM Operations), and messaging that resonates with target buyers.
Build and lead the strategic road-map for market expansion: new verticals, enterprise vs. SMB/mid-market transitions, global expansion plans.
Collaborate with Sales leadership to define coverage models, quota/metric alignment, partner ecosystem, and partner motion strategy.
Drive scenario planning, market sizing, TAM/SAM/target modeling to inform resource allocation and strategic decision-making.
Provide executive-level insights and recommendations to the GTM leadership and the executive team: key trends, growth levers, risk mitigation.
Monitor, iterate, and refine GTM strategy over time, adjusting to market dynamics, competitive changes, and internal learnings.
Requirements
12+ years of experience in GTM strategy, high-growth SaaS/AI businesses; at least 5+ years in a leadership/Director or Senior Director capacity
Proven track record of designing and executing GTM strategies that drove substantial revenue growth and market expansion
Deep understanding of SaaS business models, buyer personas (marketing tech, enterprise subscription SaaS), segmentation, and go-to-market motions (direct, partner/channel)
Strong strategic thinker who is data-driven, comfortable with ambiguity, and can build clear strategic frameworks that translate into tactical plans
Excellent communication skills, including experience presenting to executive teams and influencing cross-functional stakeholders (Product, Marketing, Sales, Finance)
High-degree of business acumen, analytical rigor (market sizing, TAM modeling, competitive landscape), and commercial mindset
Comfortable working in a fast-moving, high-growth environment, willing to roll up sleeves and drive change
Benefits
Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
401(k) program with up to 2% company matching
Equity grant participation
Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
FlexWellness program ($1,800 annually) to help support your personal health goals
Generous budget for home office set up
$1,500 annual learning and development stipend
16 weeks of paid parental leave
#J-18808-Ljbffr
Define and own the company's GTM strategy: segmentation, target markets (mid-market, enterprise, industry verticals), value propositions, go-to-market plays, and motions (direct, partner, channel).
Lead development of ideal customer profiles (ICP), buyer personas, competitive analysis, and positioning to inform GTM priorities across the funnel.
Partner with Product and Marketing to refine product-market fit, packaging, pricing strategy (in collaboration with GTM Operations), and messaging that resonates with target buyers.
Build and lead the strategic road-map for market expansion: new verticals, enterprise vs. SMB/mid-market transitions, global expansion plans.
Collaborate with Sales leadership to define coverage models, quota/metric alignment, partner ecosystem, and partner motion strategy.
Drive scenario planning, market sizing, TAM/SAM/target modeling to inform resource allocation and strategic decision-making.
Provide executive-level insights and recommendations to the GTM leadership and the executive team: key trends, growth levers, risk mitigation.
Monitor, iterate, and refine GTM strategy over time, adjusting to market dynamics, competitive changes, and internal learnings.
Requirements
12+ years of experience in GTM strategy, high-growth SaaS/AI businesses; at least 5+ years in a leadership/Director or Senior Director capacity
Proven track record of designing and executing GTM strategies that drove substantial revenue growth and market expansion
Deep understanding of SaaS business models, buyer personas (marketing tech, enterprise subscription SaaS), segmentation, and go-to-market motions (direct, partner/channel)
Strong strategic thinker who is data-driven, comfortable with ambiguity, and can build clear strategic frameworks that translate into tactical plans
Excellent communication skills, including experience presenting to executive teams and influencing cross-functional stakeholders (Product, Marketing, Sales, Finance)
High-degree of business acumen, analytical rigor (market sizing, TAM modeling, competitive landscape), and commercial mindset
Comfortable working in a fast-moving, high-growth environment, willing to roll up sleeves and drive change
Benefits
Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
401(k) program with up to 2% company matching
Equity grant participation
Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
FlexWellness program ($1,800 annually) to help support your personal health goals
Generous budget for home office set up
$1,500 annual learning and development stipend
16 weeks of paid parental leave
#J-18808-Ljbffr