Logo
Nebo

Paid Social Specialist

Nebo, Atlanta, Georgia, United States, 30383

Save Job

If you’re a paid social pro who’s looking to create thumb-stopping campaigns, look no further. Be the Paid you want to see in the world as Nebo’s next Paid Social Specialist. As a Paid Social Specialist at Nebo, you’ll not only get unlimited access to office dogs and a bottomless candy drawer, you’ll also work with both the Paid Media and Social Media departments to provide paid social strategy and campaign management for clients across a variety of social platforms. They are responsible for developing targeting and budget recommendations, launching campaigns on various platforms, optimizing ads based on KPIs, reporting on campaign metrics, and providing actionable recommendations for improving performance on an ongoing basis. In addition to dedicated experience across paid social platforms, candidates must have working knowledge of and light to medium experience managing campaigns and developing strategy for paid media channels beyond paid social, including search and display. The ideal candidate must be results driven, ambitious, organized, articulate and a self-starter.

Nebo is a human-centered agency built on a culture of respect, professional growth and care for every employee. With numerous perks, including hybrid in-office/remote work or fully remote work options designed to fit your needs, unlimited PTO, and free attendance to local marketing events, join this fun-loving team that occasionally talks Slack Smack.

Paid Social Specialist Duties

Take an active role in developing paid social strategies for clients that support their overall digital marketing program

Develop and execute Paid Social campaigns for multiple clients on Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube and others

Collaborate with other team members on research, campaign creation, and optimization efforts

Conduct extensive audience, placement, and platform research to help inform Paid Social strategies for Nebo clients

Provide strategic direction on specific initiatives, identifying key messages or value proposition and the best means to communicate or demonstrate this

Create and present monthly and/or weekly reports with analysis of paid social campaign performance along with strategic recommendations for continual improvement

Forecast performance and spend for future budget recommendations

Translate strategic recommendations concerning digital experiences into actionable items

Collaborate with organic social and other paid media account leads to ensure strategies are aligned across all channels

Work closely with vendors, agency partners, and platform reps

Assist in educating and training new team members in paid social strategy, creation, implementation and reporting

Assist in new business efforts/sales pitches as needed

Support clients and team members on non-social paid media initiatives when departmental needs arise

Paid Social Specialist Skills Required

1+ years of experience managing paid media campaigns, with an emphasis on paid social

Proficient use in Facebook Ads Manager

Strong understanding of LinkedIn, Pinterest, and Twitter

Proficiency in Word, Excel, and PowerPoint/Keynote

Google Analytics certified

Facebook Blueprint certified a plus

Experience developing testing structures and compiling client-facing deliverables based on performance

Strong written and verbal communication skills

Ability to multitask and meet deadlines under pressure

Experience with Google Analytics, Adobe Analytics, and Google Tag Manager

Active interest in keeping up with social and paid media industries and latest trends

Nebo's Commitment to Diversity & Inclusion As a human-centered agency, we believe in uplifting our community and advancing society through inclusive business practices. We're dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran’s status.

Please feel free to upload your cover letter here

#J-18808-Ljbffr