Media Buyer, Google Job at Launch Potato in Los Angeles

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. MUST HAVE: 4+ years of hands‑on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI. Proven ability to manage large‑scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently. Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs). Ability to write compelling ad copy and collaborate effectively on creative asset development. Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners to drive results. EXPERIENCE: Minimum of 4 years managing Google Ads campaigns across multiple formats (Search, Display, Demand Gen, Performance Max, YouTube), with proven success optimizing large‑scale budgets ($20M+/year). Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through both strategy and execution. YOUR ROLE Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. You’ll manage a large‑scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types. Outcomes (Performance Expectations): Own campaign performance end‑to‑end. Take full responsibility for pacing, reporting, and results across all assigned Google Ads campaigns (Search, Display, Demand Gen, Performance Max). Source and manage creative like a performance marketer. Proactively write ad copy, partner on creative development, and maintain an organized asset library that fuels rapid testing and iteration. Plan, launch, and optimize with precision. Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation to push boundaries and unlock new growth. Never settle for “good enough”. Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Every optimization is owned, tracked, and measured against business outcomes. Turn testing into a competitive advantage. Document all tests and campaign changes in a structured log, sharing wins and learnings to raise the bar for both the Paid Media team and broader stakeholders. Collaborate with intensity. Work closely with business leads, account managers, and yield partners to surface headwinds/tailwinds, provide crisp performance updates, and drive alignment on priorities. Push into new territory. Leverage competitive research and intelligence tools to map the vertical landscape, uncover new opportunities, and lead the charge into unexplored areas of growth. Be the expert others rely on. Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle while relentlessly seeking ways to scale spend efficiently and protect margins. Technical Mastery: Demonstrates deep knowledge of the Google Ads ecosystem and independently optimizes complex campaign structures. Owns outcomes, diagnosing and correcting performance challenges with speed and precision. Analytical Problem‑Solving: Takes full ownership of data‑driven decision‑making, proactively identifying trends, risks, and opportunities. Provides actionable recommendations without requiring oversight, ensuring confidence in insights and actions. Organizational Skills: Holds accountability for managing multiple campaigns and shifting priorities. Meets deadlines reliably, adapts quickly to change, and ensures nothing falls through the cracks in a fast‑paced environment. Collaboration & Influence: Owns role in cross‑functional success by partnering effectively with yield, business leads, and creative teams. Influences decisions through clarity, data, and solutions that maximize outcomes for the business. Growth Mindset: Proactively pursues performance improvements and stays ahead of platform and industry changes. Takes responsibility for closing knowledge gaps and capitalizing on new opportunities. Communication: Delivers clear, concise, and impactful communication to peers and leadership. Owns both the message and the plan, ensuring stakeholders are never left guessing about performance or next steps. Adaptability: Takes responsibility for thriving in a dynamic, test‑and‑learn environment. Turns ambiguity into action, setbacks into learning, and evolving priorities into opportunities for growth. TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments. Want to accelerate your career? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. #J-18808-Ljbffr In Summary: Launch Potato is a high-growth, high-performance culture where speed, ownership, and measurable impact drive success . Must have 4+ years of hands‑on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) Must have strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets . En Español: Como Discovery and Conversion Company, nuestra misión es conectar a los consumidores con las marcas líderes del mundo a través de contenido y tecnología basadas en datos. Con sede en el sur de Florida con un equipo remoto que abarca más de 15 países, hemos construido una cultura de alto crecimiento y alto rendimiento donde la velocidad, propiedad e impacto medible impulsan el éxito. ¿Por qué nos sumamos? Su papel es impulsar el crecimiento y la rentabilidad de la cartera de medios pagados de FinanceBuzz al poseer la estrategia, ejecución y optimización de las campañas de Google Ads dentro de varias verticales de servicios financieros. Usted administrará un presupuesto a gran escala ($ 20M+ / año), aprovechando los datos para maximizar ROAS e ingresos mientras se evalúa continuamente, aprende y amplía los tipos de campaña. Resultados (Expectativas de rendimiento): Propiciar el rendimiento de fin-a-fin. Tome plena responsabilidad del ritmo, reporting y en todos los diseños Google Ads asignados (Búsqueda de pruebas, Display, Demand, Performance). Gestionaremos resultados creativos como un vendedor de marketing. Documentar todas las pruebas y cambios de campaña en un registro estructurado, compartir ganancias y aprendizajes para elevar la barrera tanto para el equipo de Paid Media como para partes interesadas más amplias. Colaborar con intensidad. Trabajar estrechamente con clientes potenciales, administradores de cuentas y socios de rendimiento para superar los vientos adversos/vientos traseros, proporcionar actualizaciones del desempeño nítidas e impulsar la alineación sobre prioridades. Empujar a nuevos territorios. Aprovechar herramientas competitivas de investigación e inteligencia para mapear el paisaje vertical, descubrir nuevas oportunidades y liderar la carga hacia áreas de crecimiento inexploradas. Ser el experto que otros dependen. Sirvir como autoridad interna en la estrategia de Google Ads, adaptando todo el ciclo de vida de la campaña mientras busca sin descanso formas de escalar eficientemente y proteger los márgenes. Maestría técnica: Demuestra un profundo conocimiento de los anuncios de Google Adwords y toma decisiones independientes. Propietarse de sus competencias y capacidades para gestionar rápidamente los desafíos y desarrollar soluciones adecuados, así como mejorar las condiciones de desarrollo de las campañas, abordar problemas y manejar las tendencias ambientales, optimizar las posibilidades de una vez en cuando se cumplen los procesos prioritarios, controlar y hacer frente a múltiples dificultades, evaluar las necesidades de gestión de riesgo y reducir las posibles pérdidas. Colaboración e Influencia: Tiene un papel en el éxito interfuncional al asociarse eficazmente con rendimiento, clientes potenciales y equipos creativos. Influye en las decisiones a través de la claridad, los datos y las soluciones que maximizan los resultados para el negocio. Crecimiento Mental: Proactivamente persigue mejoras del desempeño y se mantiene por delante de los cambios de la plataforma y la industria. Asume la responsabilidad de cerrar brechas de conocimientos y capitalizar nuevas oportunidades. Comunicación: Ofrece una comunicación clara, concisa e impactante a sus pares y liderazgo. Posee tanto el mensaje como el plan, asegurando que nunca se deje adivinar a los interesados sobre el rendimiento o los próximos pasos. Adaptabilidad: asume la responsabilidad de prosperar en un entorno dinámico, test-y-aprendizaje. Quiere ambiguedad en acción, retrocesos y beneficios salariales y desarrollar prioridades competitivas en oportunidades de crecimiento personal. Valoramos la diversidad, la equidad y la inclusión. No discriminamos en función de raza, religión, color, origen nacional, género (incluyendo embarazo, parto o afecciones médicas relacionadas), orientación sexual, identidad de género, expresión de sexo, edad, estatus como veterano protegido, estado como individuo con discapacidad u otras características legalmente protegidas aplicables. #J-18808-Ljbffr